Financial literacy refers to a person's knowledge and skills in managing personal finances and
making wise financial decisions. Adequate financial education is essential for making informed
choices and avoiding financial problems. The purpose of this academic article is to examine and
analyse the importance and the impact of financial education in the current economic and social
context. The article will explore the factors that influence the level of financial education and the
barriers to implementing effective programs. The study aims to analyse the financial knowledge,
behaviour and attitudes of people in South East Europe. The research methods provide an overview
of the level of financial education in the South-East European regions, based on comparable data
and rigorous analysis. The results of the study are the pillar for the developing effective financial
education policies and programmes in the regions in order to make better decisions and ensure longterm financial securit
