Management of Electronic Media -4/E.

Management of electronic media begins with an overview of electronicmedia in society. Chapter 1 introduces you to the main industries that make up the electronic media and presents the various functions, skills, and roles of electronic media managers. Chapter 2 examines the contemporary media marketplace with a discussion of the different typesof markets,alliances, and partnerships found across the electronic media and factors influencing the media industries. 3 ethics of management 4 theories of management 5 financial management 6. managing personnel 7. audiences and audience research 8. programming: strategy and distribution 9. marketing 10. news and news management 11. regulatory influences and electronic media management 12. electronic media management: the role of public relations 13.technology and electronic media managemen

The Media and Communication Industries: A 21st Century Perspective

Article discussing a 21st century perspective on the media and communication industry

Young Latinos Use of Mobile Phones: A Cross-Cultural Study

Article discussing a cross-cultural study designed to analyze how young people, operationalized in this study as people of Latino descent between the ages of 18-25, are using their mobile phone for various applications and what particular gratifications they derive from using the phone

The application of a mechanistic model to analyze the factors that affect the lactation curve parameters of dairy sheep in Mexico

Pollott́s mechanistic model has been designed to describe lactation curve parameters based on the known biology of milk production and can be useful for analyzing the factors that affect this process. A total of 553 lactations (9956 weekly test-day records) of crossbred dairy sheep from four commercial farms located in Mexico, were analyzed to investigate environmental factors that influenced lactation curve parameters, using Pollott’s 5-parameter additive model. This model was fitted to each lactation using an iterative nonlinear procedure. The estimated parameters were maximum milk secretion potential (MSmax), relative rate of increase in cell differentiation (GR), maximum secretion loss (MSLmax), relative rate of decline in cell numbers (DR) and the proportion of parenchyma cells dead at parturition. A general linear model procedure was used to determine the effect of type of lambing, lambing number, flock and lambing season on total lactation milk yield (TMY), lactation length and estimated parameters of the Pollott model. Ewes had an average milk yield of 74.4 L with an average lactation length of 140 days. Flock had a significant (P < 0.05) effect on most of the analyzed traits, which can be explained by the different farmś management practices. The TMY were significantly (P = 0.005) higher for twin-lambing than single-lambing lactations. Sheep in their first lambing had lower TMY than those in their fourth lambing (P = 0.01), possibly explained by the lower values of MSmax (2.85 vs. 5.3 L) and the decrease in DR throughout life (P = 0.03). However, the relative GR was greatest (P = 0.04) during first lambing and then decreased as lambing number increased. Both lambing number and type of lambing also affected milk yield. The parameters of the Pollott model can be useful to explain, with a biological approximation, the dynamics of differentiation, secretion and death of mammary cells in dairy sheep

Severe neurodegeneration in brains of transgenic rats producing human tau prions

Both wild-type and mutant tau proteins can misfold into prions and self-propagate in the central nervous system of animals and people. To extend the work of others, we investigated the molecular basis of tau prion-mediated neurodegeneration in transgenic (Tg) rats expressing mutant human tau (P301S); this line of Tg rats is denoted Tg12099. We used the rat Prnp promoter to drive the overexpression of mutant tau (P301S) in the human 0N4R isoform. In Tg12099(+/+) rats homozygous for the transgene, ubiquitous expression of mutant human tau resulted in the progressive accumulation of phosphorylated tau inclusions, including silver-positive tangles in the frontal cortices and limbic system. Signs of central nervous system dysfunction were found in terminal Tg12099(+/+) rats exhibiting severe neurodegeneration and profound atrophy of the amygdala and piriform cortex. The greatest increases in tau prion activity were found in the corticolimbic structures. In contrast to the homozygous Tg12099(+/+) rats, we found lower levels of mutant tau in the hemizygous rats, resulting in few neuropathologic changes up to 2&nbsp;years of age. Notably, these hemizygous rats could be infected by intracerebral inoculation with recombinant tau fibrils or precipitated tau prions from the brain homogenates of sick, aged homozygous Tg12099(+/+) rats. Our studies argue that the regional propagation of tau prions and neurodegeneration in the Tg12099 rats resembles that found in human primary tauopathies. These findings seem likely to advance our understanding of human tauopathies and may lead to effective therapeutics for Alzheimer's disease and other tau prion disorders

Classical and semi-classical energy conditions

The standard energy conditions of classical general relativity are (mostly) linear in the stress-energy tensor, and have clear physical interpretations in terms of geodesic focussing, but suffer the significant drawback that they are often violated by semi-classical quantum effects. In contrast, it is possible to develop non-standard energy conditions that are intrinsically non-linear in the stress-energy tensor, and which exhibit much better well-controlled behaviour when semi-classical quantum effects are introduced, at the cost of a less direct applicability to geodesic focussing. In this article we will first review the standard energy conditions and their various limitations. (Including the connection to the Hawking--Ellis type I, II, III, and IV classification of stress-energy tensors). We shall then turn to the averaged, nonlinear, and semi-classical energy conditions, and see how much can be done once semi-classical quantum effects are included.Comment: V1: 25 pages. Draft chapter, on which the related chapter of the book "Wormholes, Warp Drives and Energy Conditions" (to be published by Springer), will be based. V2: typos fixed. V3: small typo fixe

Low NKp30, NKp46 and NKG2D expression and reduced cytotoxic activity on NK cells in cervical cancer and precursor lesions

<p>Abstract</p> <p>Background</p> <p>Persistent high risk HPV infection can lead to cervical cancer, the second most common malignant tumor in women worldwide. NK cells play a crucial role against tumors and virus-infected cells through a fine balance between activating and inhibitory receptors. Expression of triggering receptors NKp30, NKp44, NKp46 and NKG2D on NK cells correlates with cytolytic activity against tumor cells, but these receptors have not been studied in cervical cancer and precursor lesions. The aim of the present work was to study NKp30, NKp46, NKG2D, NKp80 and 2B4 expression in NK cells from patients with cervical cancer and precursor lesions, in the context of HPV infection.</p> <p>Methods</p> <p>NKp30, NKp46, NKG2D, NKp80 and 2B4 expression was analyzed by flow cytometry on NK cells from 59 patients with cervical cancer and squamous intraepithelial lesions. NK cell cytotoxicity was evaluated in a 4 hour CFSE/7-AAD flow cytometry assay. HPV types were identified by PCR assays.</p> <p>Results</p> <p>We report here for the first time that NK cell-activating receptors NKp30 and NKp46 are significantly down-regulated in cervical cancer and high grade squamous intraepithelial lesion (HGSIL) patients. NCRs down-regulation correlated with low cytolytic activity, HPV-16 infection and clinical stage. NKG2D was also down-regulated in cervical cancer patients.</p> <p>Conclusion</p> <p>Our results suggest that NKp30, NKp46 and NKG2D down-regulation represent an evasion mechanism associated to low NK cell activity, HPV-16 infection and cervical cancer progression.</p