Priming Young Minds:The Appeal of Gambling Advertising to Children and Young People

In total, 55,000 children in the United Kingdom are classified as “problem gamblers” (Gambling Commis- sion 2019). Marketing has played a big part in this development. While advertising codes state that “Gambling marketing must not be of strong appeal to children and young persons,” no one has investigated what actually does and does not “appeal” to them. This research with 210 children (11- to 17-year-olds); 222 young persons (18- to 24-year-olds); and 221 adults (25- to 78-year-olds) investigated for the first time whether current gambling advertising appeals more to children, young persons or adults. The results show that gambling advertising on Twitter/X is significantly more appealing to chil- dren and young persons than to adults. Furthermore, children have mostly positive emotions after seeing gambling ads, in stark contrast to adults who have negative emotions after exposure. The research raises concerns about the role of advertising in priming children to gamble. A range of recommendations are made for regulators and future research

Towards a conceptual framework for the prevention of gambling-related harms: Findings from a scoping review

The global gambling sector has grown significantly over recent years due to liberal deregulation and digital transformation. Likewise, concerns around gambling-related harms—experienced by individuals, their families, their local communities or societies—have also developed, with growing calls that they should be addressed by a public health approach. A public health approach towards gambling-related harms requires a multifaceted strategy, comprising initiatives promoting health protection, harm minimization and health surveillance across different strata of society. However, there is little research exploring how a public health approach to gambling-related harms can learn from similar approaches to other potentially harmful but legal sectors such as the alcohol sector, the tobacco sector, and the high in fat, salt and sugar product sector. Therefore, this paper presents a conceptual framework that was developed following a scoping review of public health approaches towards the above sectors. Specifically, we synthesize strategies from each sector to develop an overarching set of public health goals and strategies which—when interlinked and incorporated with a socio-ecological model—can be deployed by a range of stakeholders, including academics and treatment providers, to minimise gambling-related harms. We demonstrate the significance of the conceptual framework by highlighting its use in mapping initiatives as well as unifying stakeholders towards the minimization of gambling-related harms, and the protection of communities and societies alike

Exploring the relations in relational engagement:Addressing barriers to transformative consumer research

Marketing academics are increasingly seeking societal impact from their work yet still encounter problems in creating and sustaining meaningful relationships with those whom their work seeks to help. We use an empirical investigation to identify and propose solutions to the key barriers that impede the initiation and development of impactful relationships between marketing academics and Social Impact Organizations (SIOs). The investigation entailed 20 interviews with SIOs and Knowledge Exchange (KE) professionals in the US, UK and France. The main barriers hindering relationships are differing perspectives on resources, goal misalignment and misconceptions about the other party. Potential solutions include: involving both parties in structured activities for initializing collaboration; planning resource investment in research; engaging with KE professionals to facilitate goal alignment and to broker communications; increasing academic visibility in SIO communities; using teaching as a springboard to develop collaborations; supporting SIO-led initiatives and finding creative ways to overcome time incongruity

Can the Youth Materialism Scale be used across different countries and cultures?

As global material wealth rises and young people are heavily exposed to advertising across a range of channels, including rapidly developing social media where material goods are flaunted as symbols of a happy and successful lifestyle, materialism levels across the world seem likely to rise. Given consistent research showing the correlation between materialism and low well-being, this gives cause for concern. However, no studies have so far tested whether current measures of youth materialism are generalizable across different countries and cultures. Our article fills this gap by exploring through a range of internal and external validity tests whether the popular Youth Materialism Scale (YMS) can be used with confidence across China, France, Belgium, Poland, the United Kingdom, and the United States. We show that a 5-item version of YMS is invariant across the countries (internal validity) and that it broadly correlates in expected ways with six different theoretically related constructs: Self-Esteem, Life Satisfaction, Attitude to Advertising, Parental Support, TV Use, and Internet Use (external validity). We believe that researchers and policy makers can confidently use this 5-item version of the scale in international contexts