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31 research outputs found

Selection and silence: contesting meanings of land in Zimbabwean media

Author: Chitiyo T. K.
Foucault M.
Frederikse J.
Marongwe N.
Rutherford B.
Rønning H.
Saunders R.
Van Dijk T. A.
Von Blanckenburg P.
Wendy Willems
Windrich E.
Zimbabwe Advertising Research Foundation (ZARF)
Publication venue: 'Informa UK Limited'
Publication date
Field of study

Technologies of ironic revelation: enacting consumers in neuromarkets

The application of subliminal perception in advertising.

Author: Advertising Research Foundation.
Publication venue: [New York],
Publication date
Field of study

Mode of access: Internet

University of Michigan Library Repository

Weekly newspaper pilot study,

Author: Advertising Research Foundation.
Publication venue: [New York,
Publication date
Field of study

Mode of access: Internet

University of Michigan Library Repository

Toward better media comparisons; Audience Concepts Committee.

Author: Advertising Research Foundation.
Publication venue: [New York,
Publication date
Field of study

Mode of access: Internet

University of Michigan Library Repository

The San Franciso Market Chronicle; a definitive study of the San Francisco market and of the readers of the four daily newspapers serving this market.

Author: Advertising Research Foundation.
Carl J. Nelson Research Inc.
Publication venue: [San Francisco?] Chronicle Publishing Co,m
Publication date
Field of study

Mode of access: Internet

University of Michigan Library Repository

What the Polls Do

Author: Advertising Research Foundation
Bibby
Bibby
Bibby
Brenner
Cox
Dueck
Eagle
Hadaway
Hadaway
Hadaway
Silver
Publication venue: 'Wiley'
Publication date
Field of study

The darkroom of the mind — what does neuropsychology now tell us about brands?

Author: Advertising Research Foundation (ARF)
Branthwaite
Damasio
Damasio
Franzen
Franzen
Gordon
Gordon
Heath
Heath
Heath
Hirschman
Pinker
Solms
Valentine
Valentine
Wadman
Publication venue: 'Wiley'
Publication date
Field of study

Beyond the OTS: Measuring the Quality of Media Exposure

Author: Advertising Research Foundation
Billett J.
Billett J.
Carat Research
Carat Research
Continental Research
Donthu N.
Ephron E.
Ephron E.
Gould H.
Gruner &amp
Gullen P.
Ha L.
Krugman D.
Lieberman Research
Lloyd D.W.
Lynch K.
Periodical Publishers Association
Ray M.
Swallen J.
Walstra B.
Young E.
Zhao X.
Publication venue: 'SAGE Publications'
Publication date
Field of study

Consumer involvement, message attention, and the persistence of persuasive impact in a message-dense environment

Author: Advertising Research Foundation
Baumgardner
Britt
Celsi
Chaffee
Cohen
Cook
de Sola Pool
Engel
Goydon
Greenwald
Kahneman
Kanouse
Kogan
Krugman
Leippe
Petty
Petty
Petty
Poffenberger
Pratkanis
Pratkanis
Pratkanis
Ries
Ronis
Ronis
Webb
Zaichkowsky
Zaichkowsky
Zielske
Publication venue: 'Wiley'
Publication date
Field of study

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