Relationships between expectation towards technology and social gratification with continuance intention to watch movies on YouTube: mediating roles of gratification / Mohd Syuhaidi Abu Bakar and Jusang Bolong.

This study hypothesized that gratification mediates relationships between expectations towards social and technology gratification provided by YouTube for movie watching experience; with continuance intention of using YouTube to watch movies. All variables and items were extracted from reviews of literatures and were checked for convergent and discriminant validity using Confirmatory Factor Analysis (CFA). Structural Equation Modelling (SEM) under AMOS software was later used. Results of the SEM indicated that the model fits the data. Based on the Three-Variable Non-recursive Causal Model by Baron and Kenny, it was found that gratification acts as a mediator for both expectations, which also led to their continuance intent to watch movies on YouTube

Attitude and Perception of Young Audience towards Patriotism in Independence Day TV Commercials

Quantitatively, this study intends to identify the attitude and perception of young audiences in Malaysia towards Independence day TV commercials from Petronas, and Maxis Berhad in celebrating the Independence Day. Firstly, respondents were exposed to three TV commercials with the same theme and purpose – to represent the spirit of patriotism. Later, these respondents were given a set of questionnaire to be filled. Data were collected using Purposive Sampling and analyzed with statistical analysis (SPSS) using Descriptive analysis represented by using the value of percentages, X, and SD. Findings of this study revealed that respondents have negative attitudes towards independence day, but positive attitudes towards the patriotism showed in all TV commercials. They also showed positive perception on independence day television commercials, as high number of respondents have agreed that the concept, theme and art direction of television commercial about love and live in unity without racism will be the style of benchmark for the future style of direction towards producing television commercial for Independence Day and are considered vital to instill patriotism towards the nation.© 2016. The Authors. Published for AMER ABRA by e-International Publishing House, Ltd., UK. Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies, Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.Keywords: Attitude; Perception; Patriotism; TV Commercials

Factors of gratification contributing in continuance intention to watch movies on YouTube

YouTube has leveraged their native sharing properties and making all content digitally available to everyone under the Creative Commons license (ford.digitalsnippets.com, 2010).Thousands of movies have been uploaded to YouTube for free viewings and has affected broadcasting and cinema industry greatly (Brody, 2012).This paper is to share sets of predicted elements in YouTube said to be responsible in gratifying its multi-purposes viewers and instill continuance intentions to use the UGC for movie watching among Malaysians in Klang Valley.This was done by integrating the uses and gratification framework with several disconfirmations of motivations (content, social, process, and technology)

Meneroka permasalahan tenaga modal insan dalam industri filem di Malaysia / Abdul Razak Haja Mohaideen and Mohd Syuhaidi Abu Bakar.

Kutipan tiket bagi semua filem tempatan semakin menurun dari tahun ke tahun. Kutipan tiket pada tahun 2015 adalah sebanyak RM52 juta, kutipan pada tahun 2017 adalah RM50 juta tapi kutipan semua filem tempatan sehingga bulan Julai 2018 adalah hanya RM20 juta. Para penyelidik mengaitkan kutipan ini berpuncak daripada tenaga kerja (modal insan) dalam industri itu sendiri. Kajian ini menggunakan kaedah kualitatif dengan menemubual informan daripada industri filem di Malaysia. Dapatan kajian mendapati informan secara berulang telah mengkategorikan permasalahan tenaga modal insan dalam industri filem di Malaysia kepada enam kategori permasalahan iaitu Permasalahan Kekurangan Dana dan Modal, Mutu Skrip, Ketiadaan Skrip Simpanan dalam Bank Skrip di FINAS, Perebutan Slot Tayangan, dan Kelemahan Naratif. Hasil dapatan ini diharapkan dapat membantu pihak kerajaan dan pihak industri untuk sama-sama mencari jalan penyelesaian dan meningkatkan potensi tenaga modal insan dalam industri perfileman di Malaysia

How gratified are Malaysians and will they continue watching movies on youtube?

Movies nowadays can easily be found online via Astro First, Netflix and iFlix, thus, it is not a surprise that movie production is increasingly leaning towards making movies available in digital format, rather than in the traditional analogue print film. Studies also found significant effect provided by YouTube to the downfall of the cinema business, worldwide. Thus, this study intends to identify how gratified are Malaysians in watching movies on YouTube and what are their continuance intention. This study involved citizens of Malaysia that have used YouTube to watch movies (n=400), chosen using purposive sampling. An online survey using Google Forms were used for data collection. A 4-point Likert scale was used for the gratification and continuance intention constructs. Data were analyzed with SPSS using descriptive statistics and regression analysis. Results show a statistically positive significant relationship between gratification provided by YouTube for movie watching experience; with continuance intention to watch movies on YouTube, thus the hypothesis is accepted. Results also show that respondents were satisfied with the performance YouTube for movie watching pleased with the experience of using YouTube for movie watching (among others findings). These findings should further inspire YouTube to explore distribution agreements with local production companies and create better experiences for movie-watching activities on a user-generated content site. Google should strive to develop a better synergetic business strategy in terms of content selection of movies and provide better actual experience for its stakeholders

Halal industry’s organizational performance factors: a systematic literature review

The global Halal industry is one of the world’s fastest-growing consumer segments, as evidenced by substantial research and published papers. This paper aims to identify and characterize the factors that influence organizational performance in companies within the Halal industry. It also offers an overview of the factors influencing companies’ organizational performance in various Halal industry sectors. A systematic Literature Review (SLR) of the Web of Science, Scopus, Emerald, and Science Direct databases guided by PRISMA (Preferred Reporting Items for Systematic Review and MetaAnalyses) protocol was used to analyze the data. The electronic database’s search results included articles focused on halal certification, halal product development, and supply chain management. A methodical review of these articles found four main factors that influence the organizational performance of halal companies: 1) the strategic management of Halal business, 2) the management of Halal requirements, 3) the understanding of consumer demands, and 4) the creation of the best organizational environment. This review provides detailed guidelines based on important research findings on how Halal organizations can manage and excel in their businesses. As a result, companies can better minimize the effect of volatile, uncertain, complex, and ambiguous (VUCA) environments in managing the business

Mediating role of gratification on the relationship between expectation and continuance intention to watch movies on YouTube

Various movies that were recently released in Malaysia were disappointing in ticket sales, however the number of users watching movies on YouTube have recorded an increase. The general objective of this study was to determine the potential of YouTube to substitute physical cinema as the new movie watching-platform among moviegoers in Malaysia. Specifically, the study aims to identify the relationships between expectations, gratification, and continuance intention to watch movies on the User-Generated Content (UGC) site. An online questionnaire using Google Forms were distributed to 400 YouTube users in Malaysia, selected through purposive sampling techniques. The variables and items were extracted from reviews of literature and were checked for convergent and discriminant validity using Confirmatory Factor Analysis (CFA). Structural Equation Modelling (SEM) under AMOS software was used in the analysis. Results of the SEM indicated that YouTube users in Malaysia were gratified with the social and the technological opportunities provided by YouTube. However, these users were not gratified with the movie selections on YouTube and have claimed that they were not gratified with the actual experience of watching movies on YouTube. Nevertheless, findings from this study have recorded a good chance for YouTube to substitute physical cinema in Malaysia, provided that Google were to develop a better synergetic content selection of movies and provide better actual experience for its stakeholders

Technology acceptance and purchase intention towards movie mobile advertising among youth in Malaysia

The study identified the relationships between technology acceptance and purchase intentions on movie mobile advertising among youth Twitter users in Malaysia. Technology Acceptance Model was used to predict the acceptance of computer-based technology based on technology use and usefulness among the group age in various fields. The objective of this study is to investigate the relationship between technology acceptance (use and usefulness) towards movie mobile advertising in Malaysia and purchase intention. Data was collected from 400 Twitter users in Malaysia using snowball sampling and was analyzed with statistical analysis (SPSS) using descriptive and correlation analysis. The findings of this paper advocate that technology acceptance; use and usefulness in movie mobile advertising contributed significantly towards movie purchase intention among youth aged 15 to 29 in the country. This paper introduces the contribution of use and usefulness in the study of communication utilizing mobile telecommunication technology among youth in Malaysia

Engaging users using movie mobile advertising: technology acceptance and purchase intention

The study identified the relationships between technology acceptance and purchase intentions on movie mobile advertising among Twitter users in Malaysia. Technology Acceptance Model was used to predict the acceptance of computer-based technology based on technology use and usefulness. The objective of this study is to investigate the relationship between attitude (technology acceptance) towards movie mobile branding in Malaysia and purchase intention. Data was randomly collected from 400 Twitter users in Malaysia and analyzed with statistical analysis (SPSS) using descriptive and correlation analysis. The findings of this paper advocate that technology acceptance attitudes in movie mobile branding contributed significantly towards movie purchase intention in Malaysia. This paper introduces the contribution of attitudes in the study of branding communication utilizing mobile telecommunications technology in Malaysia

Heritage building conservation : an overview of Pahang State Museum

This research identified the condition of the Pahang State Museum in Pekan, Pahang based on the Heritage Building's Conservation Guidelines issued by the National Heritage of Malaysia (2012). The qualitative method is applied through coding and field research to investigate the compliance of the Conservation Guidelines towards the preservation of the museum itself. The objective of this research is not to evaluate the management of the museum but to observe approaches towards its conservation. The study found that the original state of the Pahang State Museum was still in its original form. At the same time, Pahang State Museum management applied the Heritage Building Conservation Guidelines (2012) directly by implementing the conceptualized as a museum in a garden, and appropriately named ‘The Intelektual Garden’. This research has not only answered the objectives and questions of the study but has also revealed one thousand stories about the building of the Pahang State Museum whether visually or historically. This study should inspire better preservation and maintenance of buildings