Halal Malaysia Brand Image: Analyzing the impact of negative publicities using implicit and explicit measure

Organizations often spend tremendous amounts of money to create a favourable brand image to overcome the competition and maintain the status quo in the market. This study investigates consumers’ valence towards the Halal Malaysia brand and whether consumers’ valence can quickly change after exposure to negative publicities. This study is exploratory, using a mixed method approach of qualitative and quasi-experimental design using an implicit association test (IAT). Findings from the interview showed that most informants are deeply affected by negative publicities due to the sensitive nature of Halal issues to Muslim consumers

Consumer Purchase Intention toward Online Food Delivery Service: The Implication for Future Research

In Malaysia, online food delivery service provider has experienced steady growth in term of the increasing numbers of companies offering this service. This study aims to analyze consumer purchase intention towards online food delivery service based on factors of control, convenience, needs for interaction, technology anxiety, and consumer satisfaction. Additionally, this study highlighted which service delivery provider that are more preferred by consumers and help to identify the actual demographic profile and market segments for this service. This research was carried out using a quantitative approach and data was collected using a questionnaire and distributed through an online platform. Purposive sampling was used with screening questions. Sample size was determined using power analysis with total number of 147 respondents were identified as the appropriate minimum sample size for this study. The findings indicate intention of using an online food delivery provider is strongly influenced by independent variables tested in this study. However, findings from this study have shed some light concerning the demographic profile of consumers who use services from online service delivery. For instance, it is believed that this service is much more appealing to the younger generation due to their ability to adopt a new technology and the older generations are more resistant to changes. Thus, this study has proved that generation X are the heavy users of online food delivery service due to the advantages its offers in term of convenience and satisfaction. This indicates that these segments have less resistance to new technology and services

Plant-base Meat as Future Alternative: A Study of Malaysian Consumers Purchase Intention

A large scales livestock production will lead to the greenhouse effect and gas emissions. Excessive greenhouse gas emissions and changes in climate are believed to be the main contributor to several serious global threats and global warming. However, recent fake halal meat cases in Malaysia had cause doubt among Malaysian consumers in purchasing meat products. As an option, plant-base meat may offer as a safer alternative for both meat and Halal demand. Plant-based meat is an alternative for conventional meat in terms of texture, taste, and appearance. Thus, this research intended to measure consumer purchase intention for plant-based meat products under the attribute of attitude, subjective norm, perceived behavioral control, product knowledge, and environmental concern. Total of 155 respondents participated in this survey and the questionnaire are widely distributed using the application of Google Form during Covid-19 Movement control Order (MCO). The correlation results portray consumer purchase intention on plant-based meat products is significant and correlated towards attitude, subjective norms, perceive behavioral control, product knowledge and environmental concern

Consumer Purchase Intention Toward Online Food Delivery Service: the Implication for Future Research

In Malaysia, online food delivery service provider has experienced steady growth in term of the increasing numbers of companies offering this service. This study aims to analyze consumer purchase intention towards online food delivery service based on factors of control, convenience, needs for interaction, technology anxiety, and consumer satisfaction. Additionally, this study highlighted which service delivery provider that are more preferred by consumers and help to identify the actual demographic profile and market segments for this service. This research was carried out using a quantitative approach and data was collected using a questionnaire and distributed through an online platform. Purposive sampling was used with screening questions. Sample size was determined using power analysis with total number of 147 respondents were identified as the appropriate minimum sample size for this study. The findings indicate intention of using an online food delivery provider is strongly influenced by independent variables tested in this study. However, findings from this study have shed some light concerning the demographic profile of consumers who use services from online service delivery. For instance, it is believed that this service is much more appealing to the younger generation due to their ability to adopt a new technology and the older generations are more resistant to changes. Thus, this study has proved that generation X are the heavy users of online food delivery service due to the advantages its offers in term of convenience and satisfaction. This indicates that these segments have less resistance to new technology and services

Malaysian Intention to Use E-Wallet: Forthcoming Expectation in Cashless Transactions

This research intended to explore the intention to use of e-wallets among Malaysian. The influential factors consist of perceived usefulness, perceived ease of use, perceived trust, social influence, facilitating conditions, and lifestyle compatibility using the technology accepted model (TAM) and the unified theory of acceptance and use of technology (UTAUT). Population of this research are general consumers who used e-wallet in Malaysia. The research acquires 146 respondents and data collection was established using the application of Google Form. Data analysis were facilitated by SPSS application to measure the relationship between variables. Result portrays that there is strong correlation between facilitating conditions, lifestyle compatibility, perceived usefulness, perceived trust, perceived ease of use, social influence towards intention to use e-wallet. The highest correlate value is facilitating condition while social influence yield the lowest correlation value

Malaysian Intention to Use e-Wallet: Forthcoming Expectation in Cashless Transactions

This research intended to explore the intention to use of e-wallets among Malaysian. The influential factors consist of perceived usefulness, perceived ease of use, perceived trust, social influence, facilitating conditions, and lifestyle compatibility using the technology accepted model (TAM) and the unified theory of acceptance and use of technology (UTAUT). Population of this research are general consumers who used e-wallet in Malaysia. The research acquires 146 respondents and data collection was established using the application of Google Form. Data analysis were facilitated by SPSS application to measure the relationship between variables. Result portrays that there is strong correlation between facilitating conditions, lifestyle compatibility, perceived usefulness, perceived trust, perceived ease of use, social influence towards intention to use e-wallet. The highest correlate value is facilitating condition while social influence yield the lowest correlation value

Malaysian Acceptance of Muslim-Friendly Hotels: What Else Can It Provide?

Recently, Malaysia promotes Muslim-friendly travel and hospitality. A Muslim-friendly hotel's terms of service and policies must be understood because the hotel industry is the one with the highest growth. This could resolve any problem, enhance awareness, and enhance hotel guest acceptance. The purpose of this study is to examine the factors that influence hotel guests' acceptance of Muslim-friendly accommodations in Malaysia. Data for this study were acquired from 146 respondents using a self-administered questionnaire. Data analysis were aided by SPSS application to measure the relationship between administrative practices, common area practices, bedroom practices, services practices, food and beverage practices as well as awareness and the Muslim Friendly Hotel guest acceptance. Only four of the six factors—guest awareness, administrative procedures, bedroom procedures, and food and beverage procedures—are directly related to guest acceptance. In conclusion, this study contributes to the body of knowledge about the qualities that Muslim-friendly hotels value