Some questions of linguocultural specificity communication at the english humour translation

© The author(s). This problem is relevant today because it is necessary to study the issues of the correlation of language, culture and translation, so far as translation is a link between linguistic cultures speakers. Obvious lack of researches in the field of linguocultural specificity affects the quality of the translation and the adequacy of reflection of ethno-linguistic worldview in the minds of other languages speakers. The objective of the article is to identify the degrees of interaction of language and culture in the translation process to provide a deep penetration in the national associated meanings of original literary works. Leading approach to the study of this problem is the analysis that was carried out on basis of descriptive, comparative methods, on the method of a literary text description, involving elements of linguistic and cultural analysis. Methodological basis became researches in linguistics, intercultural communication and translation studies. The paper revealed that linguocultural humour study suggests the priority coverage of the values that are relevant for the compared cultures. These values may get different expression in humorous texts. English humour includes relevant characteristics of universal humour and humour of those social groups that make up the English nation. The article materials may be useful for further research in this area, for effective translation techniques development

Means of expression of incentive modality in Tatar and English languages

The relevance of the investigated problem is caused by the need to improve the functional approach to understanding the nature of the content incentive modality. The aim of the study is to identify the means of expression incentive modality in the Tatar and Russian languages, their similarities and differences. The leading approach to the study of the problems is selected descriptive-comparative method with its components - observation, comparison and generalization. The findings suggest that, in both languages there are corresponding counterparts, causing typological commonality; the most frequent way of expressing incentive modality in the English language are modal verbs and modal words, in Tatar - modal words as part of a complex predicate, the use of which depends on the context. Article Submissions may be useful in lecture courses on linguistics, in special courses on the problems of modality, as well as in the practice of teaching the Tatar and English languages.Keywords: language, translation, bilingual, incentive modality, means of expression, typological intention

Modernization of The Sphere of Funeral Services in The New Realities of Consumer Behavior

The article discusses trends in the behavior of the modern consumer. It is analyzed how these trends can affect the sphere of funeral services. A brief overview of how the sphere of funeral services is being modernized nowadays is provided.В статье рассмотрены тенденции в поведении современного потребителя. Проанализировано, как эти тенденции могут влиять на сферу ритуальных услуг. Предоставлен краткий обзор того, как модернизируется сфера ритуальных услуг в наши дни

АДАПТИВНАЯ СПОСОБНОСТЬ И СЕЛЕКЦИОННАЯ ЦЕННОСТЬ КОЛЛЕКЦИИ ОВОЩНЫХ СОРТОВ ГОРОХА

Adaptive properties and selection value of vegetable pea collection based on «seed weight per plant» have been studied. The genotypes with high total and specific adaptive capacity, relative stability, and breeding value for multiple purposes have been revealed.Изучены адаптивные свойства, селекционная ценность коллекции овощного гороха по признаку «масса семян с растения». Выделены генотипы с высокой общей и специфической адаптивной способностью, относительной стабильностью и селекционной ценностью для использования в селекции в разных направлениях. Для использования в селекции овощного гороха на продуктивность перспективны листочковые образцы коллекции Sparkle, Саламат, Tsitrina, U-590602 и гетерофильный Wi-9410, у которых высокие значения общей адаптивной способности по признаку «масса семян с растения» указывают на отзывчивость их на улучшение условий среды. Образцы Адагумский и U-590593, сочетающие относительную стабильность, высокую продуктивность представляют интерес для адаптивной селекции. Из образцов с усатым типом листа, обладающих высокой устойчивостью к полеганию, в качестве стабильного    по продуктивности генотипа для адаптивной селекции выделен сорт Takoma

Pancreatic β-cell protective effect of novel GABA derivatives in rats with type 2 diabetes

Novel GABA derivatives exhibit significant pancreatic β-cell protective effects that may be mediated by enhanced GLP-1, Klotho protein, and Nrf2 transcription factor, and suppressed NF-κB transcription facto

ВЛИЯНИЕ ГЕРМАНИЯ, ИМПЛАНТИРОВАННОГО В СТРУКТУРУ «ДИОКСИД КРЕМНИЯ НА КРЕМНИИ», НА ПРОЦЕССЫ НАКОПЛЕНИЯ ЗАРЯДА ПРИ ВОЗДЕЙСТВИИ НИЗКОЭНЕРГЕТИЧЕСКОГО СТАЦИОНАРНОГО ИОНИЗИРУЮЩЕГО ИЗЛУЧЕНИЯ

Results on the influence of Ge ion implantation into pyrogenic SiO2 on radiation charge accumulation are presented. Ge embedding in the silicon dioxide/ silicon system has been analyzed theoretically. We show that Ge ion embedding in the stoichiometric silicon dioxide at the silicon dioxide/ silicon interface or forming Ge nanoclusters in the SiO2 bulk provide an energetic advantage.Представлены результаты исследования влияния имплантации германия в пирогенный оксид на процессы накопления заряда при воздействии ионизирующего излучения. Проведен теоретический анализ процессов встраивания германия в систему «диоксид кремния на кремнии». Показано, что германию энергетически выгодно встраиваться в насыщенный кремнием нестехиометрический оксид (на границе «кремний — диоксид кремния») и формировать нанокластеры в объеме SiO2

APPLICATION OF MOLECULAR MARKERS IN BREEDING FOR RESISTANCE TO POTATO CYST NEMATODE

The article presents the results of the application of molecular markers of the genes controlling resistance to potato cyst nematode in different stages of potato breeding - for screening genetic collections and promising hybrids of the All-Russian Institute of Potato Research and the Vavilov Institute of Plant Genetic Resources. It has been established that "pseudopositive" and "pseudonegative" results of a marker-mediated breeding process are associated not only with the specificity of the used markers, but with a lack of objectivity in phenotypic evaluation for resistance to the nematode

ACTIVITY OF DEHYDROGENASES IN THE PROCESS OF TIMPANY DEVELOPMENT IN YOUNG STURGEON OF ACIPENSER RUTHENUS L

When young sterlet is suffering from tympanism, biochemical and pathophysiological disorders are observed; the activity of malate dehydrogenase and succinate dehydrogenase lowers in the fish liver and muscles, while the activity of lactate dehydrogenase increases. Such disorders are accompanied by changes in the level and balance of -3 and -6 fatty acids towards decrease in -3 fatty acids

Some questions of linguocultural specificity communication at the english humour translation

© The author(s). This problem is relevant today because it is necessary to study the issues of the correlation of language, culture and translation, so far as translation is a link between linguistic cultures speakers. Obvious lack of researches in the field of linguocultural specificity affects the quality of the translation and the adequacy of reflection of ethno-linguistic worldview in the minds of other languages speakers. The objective of the article is to identify the degrees of interaction of language and culture in the translation process to provide a deep penetration in the national associated meanings of original literary works. Leading approach to the study of this problem is the analysis that was carried out on basis of descriptive, comparative methods, on the method of a literary text description, involving elements of linguistic and cultural analysis. Methodological basis became researches in linguistics, intercultural communication and translation studies. The paper revealed that linguocultural humour study suggests the priority coverage of the values that are relevant for the compared cultures. These values may get different expression in humorous texts. English humour includes relevant characteristics of universal humour and humour of those social groups that make up the English nation. The article materials may be useful for further research in this area, for effective translation techniques development