TRENDOVI U TURIZMU EUROPSKE UNIJE I PERSPEKTIVA HRVATSKE

The European Union’s impact on tourism continues to grow daily. Serving as a moderator, the EU converges the differing interests of the southern tourism-receiving countries (primary tourism growth) and the northern generating tourist countries (preventing environmental damage, respect for cultural heritage, service quality) through common tourism policies. A community of countries applying specific tourism regulations and standards, the EU fosters tourism development according to modern demand defined through new forms of the tourism offer and tourism management trends. EU members, in positioning themselves in the minds of tourists and in creating an image, have a great advantage over non-member countries, such as Croatia, which are accepted as minor destinations on Europe’s fringes.Although not an EU member, Croatia is aimed at approximating the tourist trade of EU countries. To facilitate its integration to the European tourism offer, Croatia must apply the experiences, solutions and standards of Europe’s advanced tourism countries.Utjecaj EU na turizam svakim danom sve više raste. U ulozi moderatora približava različite interese južnih receptivnih zemalja (primarni rast turizma) s interesima sjevernih emitivnih zemalja (izbjegavanje štetnih posljedica po okoliš, poštivanje kulturnog naslijeđa, kvaliteta usluga) putem zajedničke turističke politike. EU je zajednica zemalja u kojoj vrijede određena pravila i standardi o turizmu kako bi se mogao razvijati u skladu sa željama suvremene turističke potražnje, koji danas definiraju nove oblike ponude i nove trendove u upravljanju turizmom. Članice EU imaju veliku prednost kod pozicioniranja u svijesti turista i kreiranju imidža, dok se zemlje nečlanice, pa tako i Hrvatska, prihvaćaju kao manje vrijedna odredišta na europskoj periferiji. Iako Hrvatska nije članica EU, zemlja je s velikim turističkim mogućnostima kojoj je cilj približiti se turističkom djelovanju koje je prisutno u zemljama EU, a da bi se što prije integrirala u europsku turističku ponudu, nameće se nužnost sagledavanja i primjene iskustava, rješenja i standarda turistički razvijenih zemlja Europe

Perceived Safety and some Other Factors in Tourist´s Decision-Making Process: Findings from Opatija Riviera

Safety and security became a crucial component of an integral tourist product. Ability to offer tourists a safe stay during their holiday contributes to the attractiveness of a destination and its tourist product. Safety and security represent a pre-condition and a motive which many tourists consider crucial when choosing their destination for a holiday. Due to this, tourist destinations need to focus on improving the level of safety and security which will contribute to the satisfaction of tourists, and they will be more interested in visiting and revisiting a destination. Aim of this paper is to determine whether tourists consider safety and riskiness, as well as destination image as relevant factors in their decision-making process when choosing Opatija Riviera for their holiday. An analysis of the relevant scientific literature, and empirical research were conducted to determine if how tourists perceive safety and riskiness as well as the destination image when choosing to visit Opatija Riviera for a holiday. Based on the findings a discussion was developed to provide future activities of safety and security improvement