Solving the mystery of mobile learning adoption in higher education

The rapid expansion in users of mobile devices, particularly among university students, makes mobile learning (m-learning) the modern style of learning for the new millennium. Thus, it is important to identify and explore the factors that may influence students' intention to use m-learning. In Jordan, research on mobile learning adoption is still very narrow. For the purpose of this study, we propose a framework that is based on the unified theory of acceptance and use of technology (UTAUT) model, to explore the potential factors that may impact students' intention to acceptance and use of m-learning in developing countries such as Jordan. The proposed framework is empirically tested using a total of 444 paper-based questionnaires, collected from students at four Jordanian universities. The results reveal that effort expectancy, performance expectancy, trust expectancy, self-management of learning, system functionality and social influence are significant determinants of m-learning adoption, and explain 64.8% of the variance in the students' intentions to adopt m-learning. Gender and uncertainty avoidance are found to have moderating effects on some of the relationships of the research model. These findings offer multiple useful implications for m-learning adoption, in terms of both research and practice

Cohesion of Accounting Information System Fundamentals and Knowledge Robustness in Financial Reporting

Purpose: This study aims to verify the impact for the solidity of accounting information system components on the knowledge robustness of accounting financial reports. the study anticipated to shed light and contribute to the ability of the interdependence, integration and homogeneity of the AIS components for providing financial reports enclose a useful knowledge for decision makers.   Theoretical framework:  The great development in the business environment and the need for complete, appropriate and transparent accounting knowledge and information to make various investment decisions, this need has become urgent to provide accurate and complete set of accounting reports through proficient accounting information systems.   Design/methodology/approach: The study follows a quantitative research methodology by constructing a well-structured electronic questionnaire to survey 280 personnel from 70 Jordanian financial sector companies. The collected responses from sample then analyzed by arithmetic mean, simple and multiple regression to validate a set of predetermined hypotheses.   Findings:  The study results confirmed the availability for the six main elements of AIS in financial sector; knowledge robustness in financial reporting was also obtainable if AIS components are efficient The study also concluded that there is a single positive effect for each component of the accounting information system on the quality and coherence of financial reports. The results also affirmed the joint positive impact of all components of AIS on the knowledge robustness on financial reports.   Research, Practical & Social implications: The study conveyed several contributions to AIS literature; it revealed that proper information system fundamentals supports the financial knowledge of decision makers to conduct decisions. performance enhancement can be accomplished strengthening the accounting information system. AIS increases the transparency and reliability of reported outcomes and thus reduces the future uncertainties and risks. The availability for complete set AIS fundamentals empower the communication level among company divisions and facilitate the accessibility for data necessary for work.   Originality/value: The value of the study is stemed from its topic which is considered from the few topics that conducted on this area in our middle east region and particularly Jordan; moreover, this study deeply examines the accounting information system availability and its status from the viewpoints of many professionals.

Challenges of improving effectiveness and efficiency of the higher educational system in developing countries

Due to the country’s lack of natural resources and its dependence on human resources, Jordanian universities have started to implement quality assurance system aiming to improve effectiveness and efficiency of the higher educational system. This paper presents the results of a research that aims to identify the main issues and challenges facing these universities in implementing quality assurance system. Data for this research were collected using a survey mailed to all public and private universities to investigate the main issues affecting the implementation of quality assurance system in Jordanian universities. The results of this research showed that the most important challenges faced by Jordanian universities are: human and lack of awareness, resistance to change and cultural among others. The research findings hoped to be useful for both universities and policy makers in the government in order to realize the full benefits of implementing quality assurance system. Hence, this and other research on implementing quality assurance in higher educational institutions might be of assistance

Factors for extending e-government adoption in Jordan

This article establishes an e-government adoption structure to survey the mediating roles of perceived usefulness (PU), perceived ease of use (PEOU), & trust, as well as the moderating role of transparency, in citizens' adoption of e-government services in the Jordanian public sector institutes. A quantitative approach using the questionnaire method was employed to test this model. Based on a snowball sampling, 423 questionnaires were staff of public universities in Jordan. Structural Equation Modelling was used to analyze the data. The findings show that PU and PEOU have a significant impact on service quality (SQ). Furthermore, PU, PEOU has a significant association with the adoption of e-government. More likely, the study found a link between SQ and e-government adoption through PU and PEOU. Also; trust plays a mediating role among PEOU and e-government adoption. It also shows that accountability enhances the PEOU’s commitment to e-government adoption. This article adds to e-government analysis from a theoretical as well as practical viewpoint. Theoretically, this research established a conceptual context for a greater understanding of e-government implementation in Jordanian public universities. Nonetheless, this article provides a comprehensive review of the acute causes for e-government adoption to provide practical input to Jordanian decision-makers on how to convince Jordanians to embrace e-government

Digital marketing effect to intention to domestic tourism during COVID-19 in Jordan

The pandemic COVID-19 proved as a great challenge for today world. The “Hashemite Kingdom of Jordan” timely control it due it’s aggressive actions against pandemic COVID-19, in contrast with other “MENA” countries. Where the government encouraged domestic tourism to reduce the burden on this sector. The purpose of this study is to lay emphasis on the Jordan domestic tourism in light of the investigation as to how digital marketing influence intention to domestic tourism with the moderating role of price, and the role of mediator perceived ease of use (PEOU). In order to achieve the objective, the study has adopted quantitative technique of analysis. The study has initially collected the primary data through questionnaire. The data were collected from 377 respondents (customers want to do domestic tourism) by using a convenience sampling technique. In the second step the collected data is analyzed by using statistical tools i.e. SPSS and AMOS. The outcomes of the “structural equation modeling”, concluded that digital marketing has significant relationship with PEOU and intentions to domestic tourism. Moreover; PEOU has a significant relationship with intentions to domestic tourism. Additionally, the PEOU also work as a mediating factor in association between the digital marketing, and intention to domestic tourism. Hypothesis on moderation effects were not justified. The outcomes of such study are useful to the domestic tourism industry for identifying tourists' needs during COVID-19 pandemic

"Extending the Technology Acceptance Model (TAM) to Predict University Students' Intentions to Use Metaverse-Based Learning Platforms"

Metaverse, which combines a number of information technologies, is the Internet of the future. A media for immersive learning, metaverse could set future educational trends and lead to significant reform in education. Although the metaverse has the potential to improve the effectiveness of online learning experiences, metaverse-based educational implementations are still in their infancy. Additionally, what factors impact higher education students' adoption of the educational metaverse remains unclear. Consequently, the aim of this study is to explore the main factors that affect higher education students' behavioral intentions to adopt metaverse technology for education. This study has proposed an extended Technology Acceptance Model (TAM) to achieve this aim. The novelty of this study resides in its conceptual model, which incorporates both technological, personal, and inhibiting/enabling factors. The empirical data were collected via online questionnaires from 574 students in both private and public universities in Jordan. Based on the PLS-SEM analysis, the study identifies perceived usefulness, personal innovativeness in IT, and perceived enjoyment as key enablers of students' behavioral intentions to adopt the metaverse. Additionally, perceived cyber risk is found as the main inhibitor of students' metaverse adoption intentions. Surprisingly, the effect of perceived ease of use on metaverse adoption intentions is found to be insignificant. Furthermore, it is found that self-efficacy, personal innovativeness, and perceived cyber risk are the main determinants of perceived usefulness and perceived ease of use. While the findings of this study contribute to the extension of the TAM model, the practical value of these findings is significant since they will help educational authorities understand each factor's role and enable them to plan their future strategies

Boosting Customer E-Loyalty: An Extended Scale of Online Service Quality

The Customer trust, satisfaction and loyalty with regard to the provision of e-commerce services is expected to be critical factors for the assessment of the success of online businesses. Service quality and high-quality product settings are closely linked to these factors. However, despite the rapid advancement of e-commerce applications, especially in the context of business to consumer (B2C), prior research has confirmed that e-retailers face difficulties when it comes to maintaining customer loyalty. Several e-service quality frameworks have been employed to boost service quality by targeting customer loyalty. Among these prominent frameworks is the scale of online etail quality (eTailQ). This scale has been under criticism as it was developed before the emergence of Web 2.0 technologies. Consequently, this paper aims to fill this gap by offering empirically-tested and conceptually-derived measurement model specifications for an extended eTailQ scale. In addition, it investigates the potential effects of the extended scale on e-trust and e-satisfaction, and subsequently e-loyalty. The practical and theoretical implications are highlighted to help businesses to design effective business strategies based on quality in order to achieve enhanced customer loyalty, and to direct future research in the field of e-commerce

The Driving Forces of Facebook Social Commerce

Trust is viewed as a crucial factor in social commerce due to the prominent role and significant amount of peer-generated contents. The current study aims to investigate the relationship between trust in social commerce and customers\u27 purchase intentions by providing a mechanism to describe this relationship. Thus, a proposed model is developed based on three concepts: social presence, social commerce information seeking and familiarity with the platform. The model explains the mechanisms through which social commerce information seeking, familiarity, social presence and trust influence customers\u27 intentions to purchase from social commerce platforms. For the purpose of this study, a survey is designed and distributed to Facebook users. The findings demonstrate that trust in a social networking site has positive influence on purchase intentions. Moreover, trust encourages information seeking, which in turn improves purchase intentions. Furthermore, both social presence and familiarity are found to enhance trust and purchase intentions. According to the findings, several managerial and theoretical implications are highlighted. Particularly, as the first study to investigate the adoption of social commerce among Jordanian customers, this study offers valuable insights and implications for Jordanian firms’ managers and marketers who are targeting direct sales on social networking platforms

Solving the product uncertainty hurdle in social commerce: The mediating role of seller uncertainty

Social commerce, which combines the transactional side of e-commerce with social interactions, has grown in popularity throughout the last years. Despite the fact that the issue of uncertainty in e-commerce has been extensively discussed, little is known about the mechanisms that customers of social commerce employ to lessen their perceptions of uncertainty. The role of various factors, including return policy leniency, information quality, seller popularity, seller reputation, and number of positive comments, in product uncertainty in social commerce is still little understood. Additionally, the social commerce literature indicates that more research is required on the mediating role of seller uncertainty. According to the empirical evidence from 471 customers, return policy leniency, information quality, seller popularity, seller reputation, and number of positive review comments all have significant negative effects on seller uncertainty. In addition, the results demonstrate that seller uncertainty partially mediates the relationships between these factors and customers’ perceptions of product uncertainty in social commerce. These findings reveal important implications for both practice and theory

Modeling Students’ Readiness to Adopt Mobile Learning in Higher Education: An Empirical Study

Mobile devices are increasingly coming to penetrate people's daily lives. Mobile learning (m-learning) is viewed as key to the coming era of electronic learning (e-learning). In the meantime, the use of mobile devices for learning has made a significant contribution to delivering education among higher education students worldwide. However, while m-learning is being widely adopted in developed countries, the adoption of such an approach in developing countries is still immature and underdeveloped. Developing countries are facing several challenges and lagging behind in terms of adopting m-learning in higher education. Thus, this paper explores the factors that have an impact on students’ intentions and readiness to adopt m-learning in higher education in Jordan. Based on the data collected from the field, we examine Jordanian students' requirements and preferences in terms of m-learning design, and we also investigate their concerns about adopting m-learning. This empirical study collected data from students using a paper-based questionnaire. The results reveal that students' intentions to adopt m-learning is influenced by several factors that include the relative advantage, complexity, social influence, perceived enjoyment, and the self-management of learning. By providing a picture of students' willingness to adopt m-learning, this study offers useful and beneficial implications for developers of m-learning applications and for educational providers to guide the design and implementation of comprehensive m-learning systems