37 research outputs found
A web application prototype for the multiscale modelling of seismic input
A web application prototype is described, aimed at the generation of
synthetic seismograms for user-defined earthquake models. The web application
graphical user interface hides the complexity of the underlying computational
engine, which is the outcome of the continuous evolution of sophisticated
computer codes, some of which saw the light back in the middle '80s. With the
web application, even the non-experts can produce ground shaking scenarios at
the local or regional scale in very short times, depending on the complexity of
the adopted source and medium models, without the need of a deep knowledge of
the physics of the earthquake phenomenon. Actually, it may even allow neophytes
to get some basic education in the field of seismology and seismic engineering,
due to the simplified intuitive experimental approach to the matter. One of the
most powerful features made available to the users is indeed the capability of
executing quick parametric tests in near real-time, to explore the relations
between each model's parameter and the resulting ground motion scenario. The
synthetic seismograms generated through the web application can be used by
civil engineers for the design of new seismo-resistant structures, or to
analyse the performance of the existing ones under seismic load.Comment: 23 pages, 13 figure
Production of biogas - a manner of manufacturing
Advertising is commonly criticised for being pervasive, offensive, manipulative, harmful
and irresponsible. This thesis focuses on the subjective criticisms and complex issues
related to taste, decency, morality and offence, particularly as applied to, and
understood within, the public and non-profit contexts. It is positioned at the intersection
of marketing communications, marketing ethics, and social and non-profit marketing
and explores how shocking, offensive and/or controversial (SOC) advertising appeals
are interpreted, regulated and contested, by divergent groups of people. The approach
taken is inspired by stakeholder theory and its focus on ethical decision-making for the
betterment of all stakeholders. A mixed methods research design was adopted, resulting
in three studies and these are presented as three discrete articles.
Article I maps the field of existing research into SOC advertising and identifies gaps in
our knowledge by means of a systematic literature review. It offers a critical appraisal
of the field by highlighting definitional tensions, limited interdisciplinary work and an
overdependence on student samples, on quantitative analysis and on non-longitudinal
methodologies. It then proposes a series of remedies to these shortcomings. The second
and third papers continue this reparative work by conceptualising and analysing actual
SOC advertising interpretations and contestations.
Article II explores the interpretations and experiences of SOC advertising within the
regulatory context by analysing evidence from complainants, advertisers and regulatory
bodies. It then proposes and develops an interpretation of the implicit power dynamics
through which their contradictory interests overlap. The methodology underpinning
this chapter combines a thematic content analysis of a substantial archive of complaints
submitted to the Advertising Standards Authority (ASA) with an interpretation of case
adjudication reports influenced by the work of Michel Foucault. The findings suggest
that the regulation of SOC advertising prioritises the interests of firms and advertisers
by relegating the role of complainant to that of merely registering complaints.
The focus of Article III moves from the regulatory framework to the complained-about
advertisements themselves. It provides an innovative theoretical and methodological
approach to analysing SOC advertisements, rooted in the classic Aristotelian notion of
rhetorical appeals and figuration, by developing and analysing a carefully selected
example in detail. The analysis reveals an implicit NFP sector-specific appeal to ethos
and the importance of a complex appeal to pathos.
Each of the papers offers a different level of analysis of the often-contradictory
viewpoints represented by stakeholder groups involved in, or affected by, the use of
SOC advertising tactics. These viewpoints include academics, general consumers, the
vocal minority of complainants, the advertisers including the non-profit and public
organisations and the advertising creatives, and the advertising regulator. Taken
together, the papers amount to a thesis that makes an important contribution to debates
about the appropriateness, ethics, and application of SOC themes, formats and imagery
in social and non-profit advertising. By exploring the regulatory processes of the ASA,
an exemplary advertising self-regulatory body, it further contributes to the discourse
on self-regulatory practices and highlights an NFP sector-specific consequentialist
approach that appears to stifle the voice of the offended complainant. On a practical
level, this work has implications for advertising practitioners and advertising regulators
who are involved in producing and regulating advertising that uses SOC tactics
Estimating the validity of the recognition results of earthquake-prone areas using the ArcMap
Pattern recognition of seismogenic nodes using Kohonen self-organizing map: example in west and south west of Alborz region in Iran
Mesenchymal Stem Cells Engineering: Microcapsules-Assisted Gene Transfection and Magnetic Cell Separation
Resistive state relaxation time in ZrO2(Y)-based memristive devices under the influence of external noise
The effects of external digitally synthesized Gaussian noise on the resistive state relaxation time of a ZrO2(Y)-based memristive device when switching from a low resistance state to a high resistance state have been experimentally investigated. A nonmonotonic dependence of the resistive state relaxation time on the external noise intensity is found. This behavior is interpreted as a manifestation of the noise-enhanced stability effect previously observed in various complex systems with metastable states. It is shown that the experimental results agree satisfactorily with the theoretical ones. The presented results indicate the constructive role of external noise and its possible use as a mechanism for controlling the kinetics of resistive switching