154 research outputs found

    Factors affecting the big data adoption as a marketing tool in SMEs

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    The change brought by Big Data about the way to analyze the data is revolutionary. The technology related to Big Data supposes a before and after in the form of obtaining valuable information for the companies since it allows to manage a large volume of data, practically in real time and obtain a great volume of information that gives companies great competitive advantages. The objective of this work is evaluating the factors that affect the acceptance of this new technology by small and medium enterprises. To that end, the technology acceptance model called Unified Theory of Technology Adoption and Use of Technology (UTAUT) was adapted to the Big Data context to which an inhibitor was added: resistance to the use of new technologies. The structural model was assessed using Partial Least Squares (PLS) with an adequate global adjustment. Among the results, it stands out that a good infrastructure is more relevant for the use of Big Data than the difficulty of its use, accepting that it is necessary to make an effort in its implementation.Universidad Peruana de Ciencias Aplicadas, Universidad de la Costa, FundaciĂłn Universitaria PopayĂĄn, CorporaciĂłn Universitaria Latinoamericana, CorporaciĂłn Universitaria Reformada

    Una mirada a las diferentes perspectivas de los negocios internacionales: estrategias, principios y casos de internacionalizaciĂłn

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    Este libro consolida resultados de investigaciĂłn que permiten mirar los negocios internacionales a partir de diferentes perspectivas, proporcionando un aporte sistĂ©mico para la academia y el mercado. A partir de discusiones del punto de vista de relaciones internacionales, comercio exterior, logĂ­stica, estrategias de internacionalizaciĂłn y negociaciĂłn, esta obra discute aspectos actuales aplicables y relacionados a la actuaciĂłn de las empresas colombianas en el mercado internacional, sus oportunidades y potencialidades competitivas. A lo largo de sus siete capĂ­tulos e introducciĂłn, el libro “Una mirada a las diferentes perspectivas de los Negocios Internacionales: Estrategias, principios y casos de internacionalizaciĂłn” presenta diferentes metodologĂ­as, herramientas, fundamentos y casos de referencia que pueden apoyar profesionales en el estudio y en la prĂĄctica de los negocios internacionales

    Clonal chromosomal mosaicism and loss of chromosome Y in elderly men increase vulnerability for SARS-CoV-2

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    The pandemic caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2, COVID-19) had an estimated overall case fatality ratio of 1.38% (pre-vaccination), being 53% higher in males and increasing exponentially with age. Among 9578 individuals diagnosed with COVID-19 in the SCOURGE study, we found 133 cases (1.42%) with detectable clonal mosaicism for chromosome alterations (mCA) and 226 males (5.08%) with acquired loss of chromosome Y (LOY). Individuals with clonal mosaic events (mCA and/or LOY) showed a 54% increase in the risk of COVID-19 lethality. LOY is associated with transcriptomic biomarkers of immune dysfunction, pro-coagulation activity and cardiovascular risk. Interferon-induced genes involved in the initial immune response to SARS-CoV-2 are also down-regulated in LOY. Thus, mCA and LOY underlie at least part of the sex-biased severity and mortality of COVID-19 in aging patients. Given its potential therapeutic and prognostic relevance, evaluation of clonal mosaicism should be implemented as biomarker of COVID-19 severity in elderly people. Among 9578 individuals diagnosed with COVID-19 in the SCOURGE study, individuals with clonal mosaic events (clonal mosaicism for chromosome alterations and/or loss of chromosome Y) showed an increased risk of COVID-19 lethality

    Historiografia econÎmica do dízimo agrårio na Ibero-América: os casos do Brasil e Nova Espanha, século XVIII

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    GestiĂłn del conocimiento. Perspectiva multidisciplinaria. Volumen 17

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    El libro “GestiĂłn del Conocimiento. Perspectiva Multidisciplinaria”, Volumen 17 de la ColecciĂłn UniĂłn Global, es resultado de investigaciones. Los capĂ­tulos del libro, son resultados de investigaciones desarrolladas por sus autores. El libro es una publicaciĂłn internacional, seriada, continua, arbitrada, de acceso abierto a todas las ĂĄreas del conocimiento, orientada a contribuir con procesos de gestiĂłn del conocimiento cientĂ­fico, tecnolĂłgico y humanĂ­stico. Con esta colecciĂłn, se aspira contribuir con el cultivo, la comprensiĂłn, la recopilaciĂłn y la apropiaciĂłn social del conocimiento en cuanto a patrimonio intangible de la humanidad, con el propĂłsito de hacer aportes con la transformaciĂłn de las relaciones socioculturales que sustentan la construcciĂłn social de los saberes y su reconocimiento como bien pĂșblico

    stairs and fire

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