Exploring Micro-Weddings Concepts: A Synergy of Values for VFR Tourism in Malaysia and Indonesia

Micro weddings have replaced large weddings during the Covid-19 pandemic. In a culture where weddings celebration is significant, the foregoing of VFR, music, traditional foods, and gifts are considered a huge sacrifice for both the host and guests. The pandemic has forced the number of attendees to be reduced, from only online participation to a micro wedding. This study analyses a celebrated event for Muslims in two Southeast Asian countries: Indonesia and Malaysia. It explores the guest perceptions, expectations, satisfaction, and experiences during the event. A qualitative method utilizing thematic analysis generated four themes: functional, social, price, and emotional values. Keywords: Micro-wedding; pandemic; perceived value; guest experience eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under the responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians), and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v7i21.371

Perceived value in peer-to-peer (P2P) accommodation: A case of Airbnb / Izyanti Awang Razli, Salamiah A. Jamal and Mohd Salehuddin Mohd Zahari

Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world. This online platform which is also known as Peer-to-Peer (P2P) accommodations functioned through which ordinary people rent out their spaces as accommodation for tourists. This new and evolving sector of access-based hospitality service poses few questions for the future direction of the hospitality industry. Therefore, the main purpose of this study is to analyse the dimensionality of the concept of perceived value in P2P accommodation, adapting the PERVAL scale of measurement. Five dimensions will be studied which inclusive of functional value, value for money, emotional value, social value and novelty value. These dimensions will be tested on how it may contribute to the overall perceived value in P2P accommodation. The proposed study which is quantitative in nature attempt to collect primary data via web based questionnaire. Data will be analysed using SPSS version 22.0. The results will be used to develop potential marketing strategies for the P2P accommodation industry consequently. Management implications and academic contributions of the research are discussed

Perceived value in peer-to-peer (P2P) accommodation : a case of Airbnb / Izyanti Awang Razli, Salamiah A. Jamal and Mohd Salehuddin Mohd Zahari

Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world. This online platform which is also known as Peer-to-Peer (P2P) accommodations functioned through which ordinary people rent out their spaces as accommodation for tourists. This new and evolving sector of access-based hospitality service poses few questions for the future direction of the hospitality industry. Therefore, the main purpose of this study is to analyse the dimensionality of the concept of perceived value in P2P accommodation, adapting the PERVAL scale of measurement. Five dimensions will be studied which inclusive of functional value, value for money, emotional value, social value and novelty value. These dimensions will be tested on how it may contribute to the overall perceived value in P2P accommodation. The proposed study which is quantitative in nature attempt to collect primary data via web based questionnaire. Data will be analysed using SPSS version 22.0. The results will be used to develop potential marketing strategies for the P2P accommodation industry consequently. Management implications and academic contributions of the research are discussed

Exploring Luxury Travel from the Perspective of Ancillary Services Supplier: High-End Vehicles and Limousine Service.

The purpose of the study is to explore oneof the ancillary services in tourism namely high-endvehicles and limousine service and identify its currentsupply, benefits, potential and challenges from thesupply perspective. As the study on the topic isrelatively new and intended to understand theexperience of the service providers in Malaysiasetting, qualitative study using case study approachwas adopted as the study methodology. The scope ofthe study covers the perspective of the supplier orservice providers of high-end vehicles and limousineservice in Malaysia. From the findings, it is agreedthat the provision of the service could positivelyenhance destination image and spurs tourism growththrough top notch delivery service. However, industryoverview and challenges revealed that insufficientsupply of vehicles, illegal use of privately-ownedvehicles for the service and shrinkage in economicgrowth, high cost of business operation, lack of accessto information and assistance as well as issue ofsustainability may hinder the potential to developgood destination image and stimulate tourismspending. To overcome these challenges, possiblerecommendations that can be suggested arefacilitating the industry through government support,embracing innovative business model to sustain andstimulating larger demand through vibrantattractions as pull factor. In conclusion, the high-endvehicles and limousine service industry has to be clearwith its actual target segmentation, embraceinnovation to build market capabilities andstrengthen its position and capabilities throughbusiness association. Future studies may include study from the demand perspective and comparisonstudy between popular high-yield tourists'destinations.INKeywords Ancillary service, Luxury travel, High-yieldtourist, High-end vehicles service, Supply perspectiv

Volunsharing of Lenggong Valley world heritage site: A content analysis/ Norliza Aminudin, Maisarah Mohamad Nazary and Salamiah A. Jamal.

UNESCO World Heritage Sites (WHS) has the ability to attract diverse domestic and international tourists’ visitation. Malaysia being blessed with four WHSs unfortunately faces a decline in tourist arrivals in one of them, which is the Archaeological Heritage of the Lenggong Valley (AHLV). In combating the issue, a volunsharing program was proposed by the authority, nonetheless it was yet to be materialised. Volunsharing is where volunteers share their holiday experiences at tourism destinations through social media by using word-of-picture. This study aims to investigate the effect of volunsharing through Instagram content analysis via #lenggong. It examines post frequencies, comment slant, total engagement values and exploring emerging themes for captions frequently used in Instagram tourism-related post. Deductive content analysis and thematic analysis are used as the study’s methodology, based on Framing Theory and word-of-picture (WOP) dimensions. Results show that the portrayal of Lenggong Valley as a tourism destination and a WHS is poor. A total of 1,549 posts were analysed and only 290 posts were deemed tourism WOP post, including five thematic captions emerged throughout the six months period sample of this study. The theoretical and practical contributions of this study are discussed

Validating the measuring instrument for determinants of guest perceived value in peer-to-peer accommodation in Malaysia: a pilot study

Numerous studies on guest perceived value has been done in different field which leads to guest satisfaction and guest behavioral intention in an organization. However, far too little attention has been paid on study of guest perceived value specifically on peer to peer accommodation industry in Malaysia. Therefore, by using quantitative approach, the purpose of this pilot study is to assess the validity and reliability of the instrument used in measuring the determinant of guest perceived value in peer to peer accommodation which may affect the future behavioral intentions of guest to revisit such non-traditional accommodation type. A 35-sample data were analysed using the statistical software SPSS version 22. Prior to that, a content and face validity, reliability and data normality were examined based on expert assessment. The result shows that the measuring instruments used in this study are reliable and the data is proved of rational normality. The findings of this study provided overall support for the proposed measuring instrument for further research

Content validity of research instruments: assessing domestic ecotourism in protected areas

The assessment of content validity is a critical and complex step in the instrument development process, frequently used to measure complex constructs in social science research. Nevertheless, there is scarce documentation in the field of tourism and hospitality on how content validity should be analysed. This study aimed to present the assessment of content validity of an instrument developed to assess domestic ecotourism in protected areas. A 54-items survey was designed based on previous literature. Content validity assessment was conducted by recruiting a panel of experts to evaluate the instrument’s elements and rate them based on their relevance to provide a content validity index for each item