The Phenomenon of international new ventures, global start-ups, and born-globals : what do we know after a decade (1993-2002) of exhaustive scientific inquiry?

In this paper, 27 studies from the last decade which deal more or less explicitly with the International New Venture, global start-up or born-global phenomenon are first identified, and then fully examined and critically assessed as a basis for obtaining an adequate view of the state-of-the-art of this increasingly important research avenue in the field of International Entrepreneurship (IE). The methodology used for this synthetic review allow us to analyze a number of recent, purposefully-chosen studies that are systematically compared along the following criteria: 1) main objective and type of research; 2) theoretical framework/s of reference, 3) methodological issues, and 4) main findings and/or conclusions. As a result of this literature review, a critical assessment follows in which the most relevant benefits and contributions as well as potential drawbacks, limitations or major discrepancies in the research activities conducted so far are discussed. Finally, some suggestions and implications are provided in the form of future research directions

Antecedents and consequences of effectuation and causation in the international new venture creation process

The selection of the entry mode in an international market is of key importance for the venture. A process-based perspective on entry mode selection can add to the International Business and International Entrepreneurship literature. Framing the international market entry as an entrepreneurial process, this paper analyzes the antecedents and consequences of causation and effectuation in the entry mode selection. For the analysis, regression-based techniques were used on a sample of 65 gazelles. The results indicate that experienced entrepreneurs tend to apply effectuation rather than causation, while uncertainty does not have a systematic influence. Entrepreneurs using causation-based international new venture creation processes tend to engage in export-type entry modes, while effectuation-based international new venture creation processes do not predetermine the entry mod

The Phenomenon of international new ventures, global start-ups, and born-globals: what do we know after a decade (1993-2002) of exhaustive scientific inquiry?

In this paper, 27 studies from the last decade which deal more or less explicitly with the International New Venture, global start-up or born-global phenomenon are first identified, and then fully examined and critically assessed as a basis for obtaining an adequate view of the state-of-the-art of this increasingly important research avenue in the field of International Entrepreneurship (IE). The methodology used for this synthetic review allow us to analyze a number of recent, purposefully-chosen studies that are systematically compared along the following criteria: 1) main objective and type of research; 2) theoretical framework/s of reference, 3) methodological issues, and 4) main findings and/or conclusions. As a result of this literature review, a critical assessment follows in which the most relevant benefits and contributions as well as potential drawbacks, limitations or major discrepancies in the research activities conducted so far are discussed. Finally, some suggestions and implications are provided in the form of future research directions

How to measure born-global firms’ orientation towards international markets?

AbstractThe purpose of this paper is to explore the concept of orientation towards international markets (OIM) for born global firms (BG) and present a measurement scale of OIM specifically designed for these firms. We propose a scale of OIM based on the literature review and a qualitative study. This proposal is then tested by means of a quantitative research design. The final scale not only considers three constructs of the market orientation concept: customer orientation, competitor orientation and interfunctional coordination; but also incorporates another construct related to the innovation capability of the firm (innovativeness and technological capability). This proposed measurement scale shows invariance across younger and older BG firms and, therefore, constitutes a useful measurement tool to be considered by future research analyzing the impact of OIM of BG firms on their performance

¿Somos Verdaderos Amigos? Explorando la Relación Parasocial de los seguidores Cenntenials en el Marketing de Influencers

El Marketing de influencers está siendo reconocido por su poder y eficacia, convirtiéndose en un modelo influyente de publicidad en redes sociales. El presente trabajo profundiza en el papel de la persuasión de los influencers a través de la evaluación de las relaciones parasociales con los seguidores. En concreto, se explora como las relaciones parasociales afectan a la compra y a las intenciones de hacer eWOM. Para ello se analizó una muestra de 3500 centennials y se validó un modelo de ecuaciones estructurales para explorar las relaciones entre las variables. En concreto, observamos como el comportamiento parasocial es un antecedente del eWOM y de la intención de compra. Además, el conocimiento de ser persuadido influyó negativamente en la intención de compra. Las implicaciones teóricas y prácticas de este estudio contribuyen a la literatura sobre eficacia publicitaria y a la práctica del marketing de influencers.Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech

Caracterización de las empresas que colaboran con centros tecnológicos

En este trabajo procedemos a caracterizar las empresas que colaboran con centros tecnológicos. Las investigaciones empíricas de Cassiman & Veugelers (1998b) y Bayona (2000), junto a los enfoques teóricos del cambio tecnológico y de las motivaciones para colaborar tecnológicamente, serán los principales referentes para la formulación de hipótesis acerca del perfil de las empresas que colaboran con centros tecnológicos. Los datos procedentes de la Encuesta sobre Estrategias Empresariales de 1998 serán utilizados para elaborar el perfil de empresa - usuario y aportar así algunas intuiciones sobre las motivaciones específicas en la selección de un centro tecnológico en lugar de un cliente o un proveedor para una colaboración tecnológica. La búsqueda de recursos públicos y servicios tecnológicos concretos, así como una mayor confianza, parecen motivar la elección de dicha institución para colaborar en una alianza tecnológica