El impacto de los medios sociales en la gestión del riesgo reputacional de las marcas

[ES] Este trabajo analiza el impacto de los medios sociales disponibles en internet en la gestión empresarial del riesgo reputacional, el cual, a su vez, condiciona el valor de la marca. La dinámica de los medios sociales introduce nuevos riesgos en las empresas, los cuales deben ser gestionados. Los intereses del público y los de la empresa pueden ser divergentes y considerando que se trata de un espacio por naturaleza crítico, es de esperar que los clientes y en general, cualquier público con o sin razones fundadas para estar enojados procuren buscar allí crearle a la empresa el mayor daño posible. Es más, la accesibilidad a la información que estos medios facilitan y su potencial efecto multiplicador agrega complejidad a la problemática, dado que hace más difícil llevar a cabo una política de ocultamiento al ser la dinámica de difusión ajena al control de la empresa. Frente a este escenario, este artículo presenta cómo debería evaluarse el riesgo reputacional originado por los medios sociales, como parte de la gestión empresarial de las marcas.[EN] This paper analyzes the impact of social media in the management of reputational risk, which subsequently, conditions the value of the brand. Social media dynamics introduce new risks in companies, which must be managed. Interests of consumers and those of the company, can be divergent and considering that it is a space of a critical nature, it is to be expected that upset customers will try to create there the maximum possible damage to the company. Moreover, the accessibility to the information that these media facilitate and their potential multiplying effect, adds complexity to the problem, given that it makes it more difficult to carry out a concealment policy since the diffusion dynamics are outside the control of the company. Faced with this scenario, this article presents how the reputational risk originated by social media should be evaluated as part of corporate brand management

El impacto de los medios sociales en la gestión del riesgo reputacional de las marcas

[ES] Este trabajo analiza el impacto de los medios sociales disponibles en internet en la gestión empresarial del riesgo reputacional, el cual, a su vez, condiciona el valor de la marca. La dinámica de los medios sociales introduce nuevos riesgos en las empresas, los cuales deben ser gestionados. Los intereses del público y los de la empresa pueden ser divergentes y considerando que se trata de un espacio por naturaleza crítico, es de esperar que los clientes y en general, cualquier público con o sin razones fundadas para estar enojados procuren buscar allí crearle a la empresa el mayor daño posible. Es más, la accesibilidad a la información que estos medios facilitan y su potencial efecto multiplicador agrega complejidad a la problemática, dado que hace más difícil llevar a cabo una política de ocultamiento al ser la dinámica de difusión ajena al control de la empresa. Frente a este escenario, este artículo presenta cómo debería evaluarse el riesgo reputacional originado por los medios sociales, como parte de la gestión empresarial de las marcas.[EN] This paper analyzes the impact of social media in the management of reputational risk, which subsequently, conditions the value of the brand. Social media dynamics introduce new risks in companies, which must be managed. Interests of consumers and those of the company, can be divergent and considering that it is a space of a critical nature, it is to be expected that upset customers will try to create there the maximum possible damage to the company. Moreover, the accessibility to the information that these media facilitate and their potential multiplying effect, adds complexity to the problem, given that it makes it more difficult to carry out a concealment policy since the diffusion dynamics are outside the control of the company. Faced with this scenario, this article presents how the reputational risk originated by social media should be evaluated as part of corporate brand management

ANÁLISIS DE RIESGO EN SISTEMAS GANADEROS DEL SUR DE BUENOS AIRES, ARGENTINA

Technology makes it possible to modify average results and their dispersion in agricultural systems. The objective of this study was to carry out a comparative analysis of the risk levels of the livestock company of the modal system of the Bahía Blanca region and the technical model developed in the Demonstrative Production Unit in the “El Trébol” Establishment of the INTA Bahía Blanca. Which has incorporated drought-tolerant forage technologies and lactation reduction in the breeding cow herd. Based on the interaction of the historical probability distributions of the production of each model, the farm's sales prices and the unit costs, the probabilistic impact on the profit function of both systems was estimated through Marketed Asset Disclaimer by Monte Carlo simulation. With 10,000 iterations. A probability of achieving negative results was observed in the modal system and the technical system respectively of 38.95 and 3.77%, and higher than this level by 61.05 and 96.23%. The evaluated technologies integrated into the livestock system made it possible to achieve greater efficiency, productive stability, economic results and significantly lower risks in low rainfall regimes. In technical production models such as the “El Trébol” System, a 69.7% lower probability of obtaining economic results lower than the critical reference value of the zonal lease $21,751 ha-1 (25 kg Steer Index ha-1) and a 452.6$ ha-1 (25 kg Indice Novillo ha-1) y un 452,6% más de probabilidades de alcanzar resultados superiores a dicho nivel

ANÁLISIS DE RIESGO EN SISTEMAS GANADEROS DEL SUR DE BUENOS AIRES, ARGENTINA

Technology makes it possible to modify average results and their dispersion in agricultural systems. The objective of this study was to carry out a comparative analysis of the risk levels of the livestock company of the modal system of the Bahía Blanca region and the technical model developed in the Demonstrative Production Unit in the “El Trébol” Establishment of the INTA Bahía Blanca. Which has incorporated drought-tolerant forage technologies and lactation reduction in the breeding cow herd. Based on the interaction of the historical probability distributions of the production of each model, the farm's sales prices and the unit costs, the probabilistic impact on the profit function of both systems was estimated through Marketed Asset Disclaimer by Monte Carlo simulation. With 10,000 iterations. A probability of achieving negative results was observed in the modal system and the technical system respectively of 38.95 and 3.77%, and higher than this level by 61.05 and 96.23%. The evaluated technologies integrated into the livestock system made it possible to achieve greater efficiency, productive stability, economic results and significantly lower risks in low rainfall regimes. In technical production models such as the “El Trébol” System, a 69.7% lower probability of obtaining economic results lower than the critical reference value of the zonal lease $21,751 ha-1 (25 kg Steer Index ha-1) and a 452.6$ ha-1 (25 kg Indice Novillo ha-1) y un 452,6% más de probabilidades de alcanzar resultados superiores a dicho nivel

Civil society leadership in the struggle for AIDS treatment in South Africa and Uganda

Includes abstract.Includes bibliographical references.This thesis is an attempt to theorise and operationalise empirically the notion of ‘civil society leadership’ in Sub-Saharan Africa. ‘AIDS leadership,’ which is associated with the intergovernmental institutions charged with coordinating the global response to HIV/AIDS, is both under-theorised and highly context-specific. In this study I therefore opt for an inclusive framework that draws on a range of approaches, including the literature on ‘leadership’, institutions, social movements and the ‘network’ perspective on civil society mobilisation. This framework is employed in rich and detailed empirical descriptions (‘thick description’) of civil society mobilisation around AIDS, including contentious AIDS activism, in the key case studies of South Africa and Uganda. South Africa and Uganda are widely considered key examples of poor and good leadership (from national political leaders) respectively, while the Treatment Action Campaign (TAC) and The AIDS Support Organisation (TASO) are both seen as highly effective civil society movements. These descriptions emphasise ‘transnational networks of influence’ in which civil society leaders participated (and at times actively constructed) in order to mobilise both symbolic and material resources aimed at exerting influence at the transnational, national and local levels

El impacto de los medios sociales en la gestión del riesgo reputacional de las marcas

[ES] Este trabajo analiza el impacto de los medios sociales disponibles en internet en la gestión empresarial del riesgo reputacional, el cual, a su vez, condiciona el valor de la marca. La dinámica de los medios sociales introduce nuevos riesgos en las empresas, los cuales deben ser gestionados. Los intereses del público y los de la empresa pueden ser divergentes y considerando que se trata de un espacio por naturaleza crítico, es de esperar que los clientes y en general, cualquier público con o sin razones fundadas para estar enojados procuren buscar allí crearle a la empresa el mayor daño posible. Es más, la accesibilidad a la información que estos medios facilitan y su potencial efecto multiplicador agrega complejidad a la problemática, dado que hace más difícil llevar a cabo una política de ocultamiento al ser la dinámica de difusión ajena al control de la empresa. Frente a este escenario, este artículo presenta cómo debería evaluarse el riesgo reputacional originado por los medios sociales, como parte de la gestión empresarial de las marcas.[EN] This paper analyzes the impact of social media in the management of reputational risk, which subsequently, conditions the value of the brand. Social media dynamics introduce new risks in companies, which must be managed. Interests of consumers and those of the company, can be divergent and considering that it is a space of a critical nature, it is to be expected that upset customers will try to create there the maximum possible damage to the company. Moreover, the accessibility to the information that these media facilitate and their potential multiplying effect, adds complexity to the problem, given that it makes it more difficult to carry out a concealment policy since the diffusion dynamics are outside the control of the company. Faced with this scenario, this article presents how the reputational risk originated by social media should be evaluated as part of corporate brand management

Studio di una nuova entità genetica di vite a bacca bianca ottenuta per incrocio: Veronica (Vermentino x Ansonica)

Nella presente ricerca si descrive l’esperienza relativa all’ottenimento della cv Veronica, una nuova entità genetica a bacca bianca, tramite la tecnica dell’incrocio fra i parentali cv Vermentino ed cv Ansonica. Questa nuova linea genetica si presenta come una entità di media-bassa vigoria, bassa produzione a ceppo e grappoli di piccola dimensione. Le indagini sanitarie effettuate sul presunto clone RB 19 hanno confermato l’assenza delle principali virosi previste per l’omologazione dei cloni. Tenuto conto, dei risultati delle ricerche fin qui condotte, si ritiene opportuno avviare le procedure per la richiesta di inclusione di Veronica nel Registro Nazionale delle Varietà di Vite