Local Search in Unstructured Networks

We review a number of message-passing algorithms that can be used to search through power-law networks. Most of these algorithms are meant to be improvements for peer-to-peer file sharing systems, and some may also shed some light on how unstructured social networks with certain topologies might function relatively efficiently with local information. Like the networks that they are designed for, these algorithms are completely decentralized, and they exploit the power-law link distribution in the node degree. We demonstrate that some of these search algorithms can work well on real Gnutella networks, scale sub-linearly with the number of nodes, and may help reduce the network search traffic that tends to cripple such networks.Comment: v2 includes minor revisions: corrections to Fig. 8's caption and references. 23 pages, 10 figures, a review of local search strategies in unstructured networks, a contribution to `Handbook of Graphs and Networks: From the Genome to the Internet', eds. S. Bornholdt and H.G. Schuster (Wiley-VCH, Berlin, 2002), to be publishe

Information Flow in Social Groups

We present a study of information flow that takes into account the observation that an item relevant to one person is more likely to be of interest to individuals in the same social circle than those outside of it. This is due to the fact that the similarity of node attributes in social networks decreases as a function of the graph distance. An epidemic model on a scale-free network with this property has a finite threshold, implying that the spread of information is limited. We tested our predictions by measuring the spread of messages in an organization and also by numerical experiments that take into consideration the organizational distance among individuals

Can Cascades be Predicted?

On many social networking web sites such as Facebook and Twitter, resharing or reposting functionality allows users to share others' content with their own friends or followers. As content is reshared from user to user, large cascades of reshares can form. While a growing body of research has focused on analyzing and characterizing such cascades, a recent, parallel line of work has argued that the future trajectory of a cascade may be inherently unpredictable. In this work, we develop a framework for addressing cascade prediction problems. On a large sample of photo reshare cascades on Facebook, we find strong performance in predicting whether a cascade will continue to grow in the future. We find that the relative growth of a cascade becomes more predictable as we observe more of its reshares, that temporal and structural features are key predictors of cascade size, and that initially, breadth, rather than depth in a cascade is a better indicator of larger cascades. This prediction performance is robust in the sense that multiple distinct classes of features all achieve similar performance. We also discover that temporal features are predictive of a cascade's eventual shape. Observing independent cascades of the same content, we find that while these cascades differ greatly in size, we are still able to predict which ends up the largest

Networks of strong ties

Social networks transmitting covert or sensitive information cannot use all ties for this purpose. Rather, they can only use a subset of ties that are strong enough to be ``trusted''. In this paper we consider transitivity as evidence of strong ties, requiring that each tie can only be used if the individuals on either end also share at least one other contact in common. We examine the effect of removing all non-transitive ties in two real social network data sets. We observe that although some individuals become disconnected, a giant connected component remains, with an average shortest path only slightly longer than that of the original network. We also evaluate the cost of forming transitive ties by deriving the conditions for the emergence and the size of the giant component in a random graph composed entirely of closed triads and the equivalent Erdos-Renyi random graph.Comment: 10 pages, 7 figure