6 research outputs found
The Differentiation Strategy of Brand Personality based on Chinese Cultural Values : In the case of Holiland, BreadTalk, and Paris-Baguette Bakery in Beijing
No full textAn Observational Approach to Similarities and Differences of Korean-based, Chinese-based and Japanese-based Dimensions of Brand Personality
No full textA Study on Comparison between Korean · Chinese Consumers In the Relationship between Domestic Open Market Brand personality, Customer Satisfaction and Brand Loyalty
No full textA Study of the Fit Perceptions of Corporate Social Responsibility by Professional Sport Teams on Sport Fan Attitudes and Behavioral Intentions
No full text
