129 research outputs found
A Study on the Effect of the Consistency in the Brand Characteristics Consumer Characteristics, and the Visual Identity Characteristics on theBrand Attachment - Focusing on the Coffee Shop Brand โStarBucksโ -
No full textEmpirical study on influential factors of forming the Trust in Character intelligent agent
No full textThe Effect of Emotional Experience with Korea's Low-Price Cosmetic Brands on Brand Relationship
No full textImpact of Demographic Factors on Purchase Attitude toward Fashion luxury Brands in College Students
No full textA Study on the Relationship of the Purchase Frequency of Fashion Luxury Brands to Risk Perception and Purchase Behavior - The Case of College Students across the Nation -
No full textA Study on Humor Advertising as an Effective Means of Communication - Focusing on Internet Banner Advertising -
No full textA Study on the Level of Consumersโ Need for Cognition according to the Types of Brand Story Advertising on the Purchase Intention and Mediating Effect of Integrity
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