A Study on the Level of Consumers’ Need for Cognition according to the Types of Brand Story Advertising on the Purchase Intention and Mediating Effect of Integrity

Authors
Publication date
Publisher
'Brand Design Association of Korea'
Doi

    Abstract

    Abstract is not available.

      Similar works

      Full text

      thumbnail-image

      Available Versions

      Crossref

      redirect
      oaiinfo:doi/10.18852%2Fbdak.2017....
      Last time updated on 29/11/2020