13 research outputs found
The Effect of Brand Identity represented in Store Identity Elements on Brand Attitude and Purchase Intention - Focusing on Domestic Capsule Coffee Machine Stores -
No full textEffects of Mental Simulation on Incremental New Product Evaluation: The Moderating Roles of Consumer Cognitive Thinking Characteristics(Need for Closure, Confidence, Construal Level)
No full textThe Effects on Purchase Intention to Display-Ratio of Private Brand and National Brand on Purchase Planning
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What is the Difference Between CASS and HITE?: Developing a Brand Personality Measure for Korean Beer Brands
No full textThe Effects on Consumer Evaluation of Product Brand at the Store to Imitated Store Brand of High Market Position
No full textA Study on the Influence of Local Co-Brands on Purchase Intention and Product Attitude: Focused on the Moderating Effect of Reliability, Local Patriotism and Prior Knowledge
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The Relational Analysis Among the Team Attribute, Consumption Emotion, Viewing Value and Revisit Intention for Korea Professional Baseball
No full textA Study On Communication Effects that The Affiliation of Private Brand and National Brand Make
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