PC통신서비스를 통한 가상소매업의 소비자 만족요인에 관한 연구

학위논문(석사)--서울大學校 大學院 :經營學科 經營學專攻,1996.Maste

정보기술의 활용을 통한 중소기업의 경쟁력 강화 전략에 대한 고찰 -전자상거래(Electronic Commerce)를 중심으로-

Since 1990 Internet has become one of the powerful tools in doing business all over the world. Among the technologies regarding Internet, Electronic Commerce(EC) gives opportunities as well as threats to the enterprises, especially to the Korean Small and Medium-sized Enterprises(SMEs). This paper reviews these threats and opportunities in the strategic point of view, which provides some guidelines for SMEs in Korea to overcome surrounding difficulties and prosper in the next 21st century