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2 research outputs found
Analyzing Violation Cases of PPL and Virtual Advertising Regulation and Consumersโ Recognition
Author
Bennett Gregg
๊ฐ์์
+18ย more
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์ดํฌ๋ณต
Publication venue
'Social Science Research Institute - Locality and Globality - Korean Journal of Social Sciences'
Publication date
Field of study
No full text
Crossref
Consumers' Response towards the Advertising Creative with the Socio-psychological Appeals and the Moderating Effects of Collectivism Trait
Author
Brown S. P.
Burke M. C.
+46ย more
Dolich I. J.
Ho D. Y. F.
Holbrook M. B.
Homer P. M.
Hu H. C.
Kamins M. A.
Kim J. Y.
MacKenzie S. B.
MacKenzie S. B.
Richardson P.
Sirgy M. J.
Triandis H. C.
Zaichkowsky J. L.
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Publication venue
'Korea Society for Consumer Advertising Psychology'
Publication date
Field of study
No full text
Crossref