Channel Management Based on Channel and Consumer Cognition——ABInbev Sedrin Beer

改革开放三十多年以来，中国的啤酒行业得到了快速的发展，从1987年至1995年始终保持着30%以上的高速率，1995年之后依然保持着10%左右的增长率。到了2002年，中国啤酒的产量超过了美国，成为了世界上最大的啤酒生产国，并一直保持着稳定的增长趋势，截至2012年，啤酒年产量已经连续11年位居世界第一位。 随着中国经济的迅速发展，啤酒的消费量不断地提高，然而目前我国人均年消费量才28升，还是远低于欧美国家。但随着居民的生活水平的提高，中国市场对高档啤酒的需求也在迅速得增长中。据调查，随着高档啤酒消费量的增加，未来五年中国高档啤酒增长率达到20%以上，而且中国啤酒行业将保持12%以上的增长率...Since the reform and opening up of Chinese economy over thirty years ago, the beer industry has been rapidly developing. From 1987 to 1995, it has had a high growth rate of more than 30%; while after 1995, the growth rate has been approximately 10%. In 2002, the Chinese beer production has surpassed that of the United States, making China to be the largest beer producer in the world with a stable ...学位：工商管理硕士院系专业：管理学院_工商管理硕士(MBA)学号：1792010115063

GIS's Application on the Establishment of Soil Series Database

以闽东南漳浦部分地区为研究样区 ,在原土系划分的基础上 ,阐述了 GIS在土壤基层分类中的应用 .以 GIS软件 PC Arc/ Info3.4、GIS Arcview3.1建立土壤基层分类的数据库 ,并借助此结果 ,进行土壤制图、基层分类单元的空间查询检索、面积自动量算 ,以及与样区土地利用现状图的空间叠置分析 .应用结果表明 ,GIS在土壤资源管理方面具有强大的功能This paper selected parts of areas in southeast of Fujian province as research zone and expounded the GIS' sapplication on low category of soil classification based upon the soil series identi- fied before. By GIS' s software of PC Arc/Info 3 .4& GISArcview 3 .1 ,the database of low category of soil classification was founded.Additionally,resorted by this results,the soil mapping had been done,the soil unitof low category of soil classification can be queried and retrieved,the soil unitsar- eas can be automatically measured and the spatial-overlay analysis on such database and the land- use-status map in research zone had been made. All of these embodied the powerful function of GIS on soil source management.国家自然科学基金重点项目 ( 4 98310 0 4

一种新的计算天然气偏差因子的方法

对目前国内外使用的天然气偏差因子计算方法进行了分类和评价分析,指出各类方法的优缺点。在此基础上,建立了一种新的偏差因子计算方法,给出了新方法的基本思想、计算方法和计算结果。利用三种方式对计算结果进行了分析对比。对比结果表明:计算结果与Standing-Katz图版的误差趋于0;与目前公认最好的状态方程方法——DAK方法的结果相比,其最大相对误差小于1%。从而验证了该偏差因子计算方法的正确性。新的偏差因子计算方法具有计算速度快、精度高、范围大、计算机操作方便等优点

Exploration on Parameters of TCM Syndrome in Acute Cerebral Infarction through Investigating Active Factors of Vascular Endothelium Cells

目的 :探讨急性脑梗塞 (ACI)急性血瘀期辨证分型与其关系 ,提出ACI急性血瘀期证的量化标准与意见。方法 :测定 66例ACI急性血瘀期患者 ,分别测定血管内皮细胞活性因子 ,并与健康人 ( 2 0名 )作比较。结果 :( 1)标证中以“痰”、“瘀”为主的风痰瘀血、气虚血瘀、痰热腑实证均见组织型纤溶酶原激活剂(t PA)活性下降 (P <0 0 5) ,其中以气虚血瘀证活性型t PA下降更为明显 (P <0 0 1) ;而以本虚为主的阴虚风动证 ,则见活性型t PA含量增高 (P <0 0 5) ;肝阳上亢及阴虚风动证以 6 酮 前列腺素F1α( 6 keto PGF1α)下降显著 (P <0 0 1)。 ( 2 )经逐步回归判别 ,虽然影响急性血瘀严重程度与t PA活性、神经系统缺损积分以及年龄增长等三因素等有关 ,但单因素直线相关分析 ,不存在密切的正负关系。 ( 3)影响神经系统缺损积分经统计学分析 ,与血瘀积分呈正相关 (r =0 70 ,P <0 0 1)。结论 :( 1)风痰瘀血、气虚血瘀、痰热腑实证其病变基础主要为纤溶系统活性降低 ,而阴虚风动和肝阳上亢证则见前列腺素系统活性降低。多指标综合分析 ,有助于中医对ACI急性血瘀期证型的判别。 ( 2 )单一指标无助于区别ACI急性血瘀期型别 ,其改变仅能说明血瘀存在 ,究属哪一型别 ,应做综合分析加以判断。 ( 3)影响神经系统缺损积To explore the multiple parameters of TCM Syndrome-types and the acute cerebral infarction (ACI) with blood stasis type. Methods: Sixty-six acute cerebral infarction patients with blood stasis Syndrome, various vascular active factors such as tissue plasminogen activator (t-PA), the activity of plasminogen activator inhibitor (PAI), the concentration of prostaglandin F 1α (6-keto-PGF 1α ) etc. were determined. Results: (1) In Incidental Syndrome, those“Phlegm” and “stasis”predominant, mainly manifested as Wind-Phlegm-Blood stasis (WPBS), Qi deficiency-blood stasis (QDBS) and Phlegm-Heat-bowel excess (PHBE) Syndrome all showed t-PA activity lowered, among them, QDBS Syndrome lowered more obviously (P<0.01); and in fundamental deficiency predominant Syndrome such as Yin-deficiency and Wind-move (YDWM) Syndrome, the active t-PA content increased (P<0.05); in Liver Yang ascending (LYA) Syndrome and YDWM Syndrome, the 6-keto-PGF 1α lowered very significantly. (2) Through regression analysis, although influencing the severity of acute blood stasis was related with 3 factors (t-PA activity, nervous system defect score and age growth), but single factor linear relationship analysis indicated that did not existed positive-negative relationship. (3) Through statistical analysis, the factor influencing nervous system defect scores was positively related with blood stasis score (r=0.70, P<0.01). Conclusion: (1) The basis of WPBS, QDBS and PHBE Syndrome mainly was fibrinolytic system activity lowering, and YDWM and LYA Syndrome prostaglandin system activity lowering. Comprehensive analysis of multiple parameters would be helpful to differentiate the ACI blood stasis stage. (2) Single parameter would not help to differentiate the types of ACI blood stasis stage, its change merely denoted the existence of blood stasis, its type should be differentiated after comprehensive analysis. (3) Those influencing nervous system scoring, mainly was blood stasis score, which suggested that the importance of activating blood circulation to remove stasis in preventing and treating ACI. (4) Put forward ACI blood stasis, and the quantification for new standard of Syndrome for discussion