On Use of Kotler Marketing Combination Theory in Different Market Forms -Analysis on Marketing Strategy of Xiamen Mobile Telecommunication Company

企业作为社会经济组织，是在一定的社会环境条件下进行市场营销活动的。而这些社会环境条件又会从不同角度影响市场营销活动，为了研究社会环境条件对市场营销活动的影响，营销理论中引入了“市场形态”这一概念。本文首先给出了市场形态的概念,并对其影响因素、五种市场形态的划分作了详细论述；接着，文章对科特勒市场营销组合理论进行了介绍；文章认为，市场营销组合理论和市场形态的有机结合可以使营销活动取得最大预期效果，文章以厦门移动为例，从城区、城乡结合部、新型农村、传统农村、工地五种不同市场形态出发，对其营销策略进行解构，详细分析了10P理论在五种不同市场形态中的运用及其取得的成果。最后得出结论，10P理论和市场的...Enterprises are the economic organizations in the society and the marketing of them are based on certain social conditions. Such conditions influence the marketing from different aspects of the marketing. The concept of “market form” is introduced into the marketing theory to study the influences exerted to the marketing activities by the social conditions. The definition of market form and the de...学位：工商管理硕士院系专业：管理学院工商管理教育中心（MBA中心）_工商管理硕士(MBA)学号：X20021545

茵蒲灌肠液联合美沙拉秦肠溶片治疗轻中度溃疡性结肠炎的临床效果

目的观察茵蒲灌肠液联合美沙拉秦肠溶片治疗轻中度溃疡性结肠炎(UC)的临床效果。方法选取2016年1月—2017年12月轻中度UC患者60例,按治疗方法不同分为对照组和观察组,每组30例。对照组给予美沙拉秦肠溶片,观察组在对照组基础上给予茵蒲灌肠液保留灌肠。比较2组治疗后的临床症状、结肠镜下黏膜改变、不良反应情况以及总体疗效。结果治疗后,观察组的临床症状缓解率、结肠镜下黏膜修复有效率以及总体疗效有效率高于对照组(P0.05)。结论茵蒲灌肠液联合美沙拉秦肠溶片对轻中度UC的临床症状缓解、结肠镜下黏膜修复程度均具有较好的效果,且不增加不良反应的发生率。福建中医药大学校管课题(XB2016066

Biodiversity of the ectomycorrhiza on the rare and endangered tree species Tuga chinensis tchekiangensis(Flous) Cheng in Wuyishan Nature Reserve

对武夷山国家级自然保护区残遗与濒危树种南方铁杉植物群落历经了6年的调查,共采集了123种外生菌根,经显微与超显微技术鉴定了84种,这一结果是迄今为止已发表的,在同一树种中菌根类型最多的记录.它不仅证明了武夷山地区的菌物区系由于处于东西相连,南北贯通的位置上,而且从区系成分上据有温热两带俱全的特点,因而形成生物多样性,并从共生菌的角度再度揭示了物种协同进化的规律.Systematic investigation was made on ectomycorrhizae in the woods of a variety of Tsuga chinensis,tchekiangensis(Flous) Cheng,in Wuyishan Nature Reserve in the past six years.During that period,120 ectomycorrhiza samples were collected and 84 types identified by analysing their macro-micro-and ultrastructure.This is the first time that so many types of mycorrhiza in the forests of the species are reported on.This result has proved Wuyishan's geographical position at the cross where a fungi growing area links the east and west,south and north.Thus the region owns the characteristics of both the temperate and the subtropical zone and it is thus such peculiarity whereby its biodiversity is created.Moreover,considering the results of this investigation in the regard of symbiosis between plants and fungi,their co-evolution is ascertained once more.国家自然科学基金资助项目(39770004);; 福建省自然科学基金资助项目(C97003,D0410002

A Spatial Econometric Analysis of the Impact of Labor Migration on the Disparity of Regional Economic Development in China

学术界对劳动力流动对地区经济发展产生的影响有两种不同观点:一种观点认为劳动力流动能够缩小地区差距;另一种观点则认为劳动力流动会扩大地区发展差距。考虑各地区经济发展的空间依赖性,通过构建空间计量经济模型,并利用中国各省区经济的面板数据进行研究与实证分析。结果表明:劳动力流动对中国不同地区经济发展的作用方向和强度表现不同,对地区差距的影响是劳动力流入与劳动力流出综合作用产生的结果。Labor migration has significant influences on regional economic development.There are two opposing views on such influences.One view suggests that labor migration narrows regional economic disparity while the other persists in that labor migration broadens regional economic disparity.Based on China's provincial economic data,this paper constructs spatial econometric model for empirical analyses after taking the spatial dependence among regions into account.The empirical results show that labor migration exerts different impacts on economic development in different regions.In particular,there are the different impact direction and effect intensity in different region.Regional economic disparity is the influent results of labor outflow and labor inflow integrated efforts.教育部人文社科基金项目《劳动力“迁移谜题(Migrationpuzzle)”及其影响效应研究》(07JC790048);; 教育部人文社会科学2007年度重大项目《中国地区间收入分配差异与劳动力转移的经济增长效应分析》(07JJD790145

一种帧长优化的动态时隙ALOHA算法

为了解决RFID（射频识别）系统中多标签通信时的碰撞问题,人们提出了各种防碰撞的算法,而动态时隙ALOHA算法是其中效率较高的一类。文章对动态时隙ALOHA算法中的最优帧长进行了研究,考虑到在使用曼彻斯特编码的前提下,标签发送的信息之间发生某些特殊的碰撞,阅读器依然能够正确识别标签的情形,提出了一种优化新算法。数学分析和仿真结果表明,与现有的动态时隙ALOHA算法相比,该算法的系统效率更高

锂离子电池正极材料LiFeSiO/C的冻干干燥法制备及电化学性质

通过冻干干燥法辅助制备了分布均匀的纳米LiFeSiO材料.通过X射线衍射（XRD）、拉曼光谱（Raman）、扫描电子显微镜（SEM）、N2吸附-脱附、循环伏安（CV）和充放电测试等手段对材料的结构及电化学性能进行了表征.结果表明,冻干法处理后得到的LiFeSiO材料颗粒尺寸更小,能够缩短锂离子的扩散距离;同时较大的比表面积可以使材料与电解液接触更加充分.在1.5.8 V电压范围内,与采用传统烘干干燥法制备的材料相比,采用冻干法制备的材料表现出更高的可逆比容量,并具有良好的倍率性能和循环稳定性.吉林省科技厅科技发展计划项目(批准号:20150204030GX)；吉林省自然科学基金(批准号:20160101320JC)；厦门大学高性能陶瓷纤维教育部重点实验室开放课题(批准号:201602)资助~~

Freeze-drying Synthesis and Characterization of Li2FeSiO4/C Cathode Materials for Lithium Ion Batteries

通过冻干干燥法辅助制备了分布均匀的纳米Li2FeSiO4材料.通过X射线衍射（XRD）、拉曼光谱（Raman）、扫描电子显微镜（SEM）、N2吸附-脱附、循环伏安（CV）和充放电测试等手段对材料的结构及电化学性能进行了表征.结果表明，冻干法处理后得到的Li2FeSiO4材料颗粒尺寸更小，能够缩短锂离子的扩散距离；同时较大的比表面积可以使材料与电解液接触更加充分.在1.5~4.8 V电压范围内，与采用传统烘干干燥法制备的材料相比，采用冻干法制备的材料表现出更高的可逆比容量，并具有良好的倍率性能和循环稳定性.Li2FeSiO4/C nanocomposites were prepared by freeze-dying synthesis. X-ray diffraction, Raman spectrometry, field emission scanning electron microscopy and N-2 adsorption-desorption were used to investigate the effect of dry method on the physical characteristics of Li2FeSiO4/C. The results show that Li2FeSiO4 obtained by freeze-drying method (DG) exhibits smaller particle size and larger specific surface area. The electrochemical performance was studied by galvanostatic charge-discharge and electrochemical impedance spectra. Compared to the Li2FeSiO4 obtained by ordinary drying method (HG), DG exhibits better rate capability, and the discharge capacity of 106. 7 mA . h/g can be achieved at 2C rate.Science and Technology Development Planning of Jilin Province, China; [20150204030GX]; Natural Science Foundation of Jilin Province, China; [20160101320JC]; Key Laboratory of High Performance Ceramic Fibers,; Ministry of Education, Xiamen University, China [201602