Fostering Maritime Innovations Th rough Human Capital: Exploring the Status Quo of the Adriatic Universities

The purpose of the paper is to emphasize the need for enhancing participation of the Adriatic maritime universities and researchers in modern innovation processes in maritime industry. The paper primarily analyses human capital in regard to two constituent components - academic (academic rank and the length of research experience) and collaborative (expertise in innovation projects, the frequency of participation, the constraints related to partnerships and funds). The research is based on quantitative and qualitative analysis. The dependence between the components associated with human capital is quantitatively determined by means of the Pearson\u27s chi-square test and the R programme. The qualitative analysis relies on coding of the attitudes of the maritime researchers about collaborative innovations in maritime industry. The coding was performed by means of the Atlas.ti 8.4.24. programme. Results confirm the significance of human capital for maritime research, identify constraints on the realization of innovations and specific innovations the maritime researchers are working on. Additionally, the paper detected the lack of strategic transformation of the universities that would strengthen collaborative innovations in maritime industry. The paper proposes formation of collaborative network/platform for an efficient use of human capital in scientific research and maritime and economic integrations in the Adriatic region

Quantitative and Qualitative Basis of Customer Relationship Management Concept Development in the Adriatic Ports

Quantitative-qualitative analyses of the marketing aspects of operation of the ports of Bar, Ploče and Rijeka as extremely competitively positioned on the common target market are considered in this paper. Therefore, market investigations have been carried out and users’ preferences have been established, an overview of the conditions has been made on the basis of which the actual positions of ports have been determined and represented by perception maps, while on the basis of Markov model a forecast has been made for consumer commitment in the following three time intervals, each of them one year long. The numerical results gained, as well as comments in the marketing sense, should contribute to creating a base of knowledge about target users, so as to support the development of CRM (Customer Relationship Management) concept in the ports analysed

Seaport positioning supported by the combination of some quantitative and qualitative approaches

The ports’ management is facing the challenge of sustainable port development, considering several aspects: economic, technological, logistical, environmental, and community involvement. Although the numerous scientific concepts have been developed for explaining the trends of ports’ involvement into the logistics chains, this research work presents an attempt to draw the attention to the marketing aspect of the port mission, being focused primarily on the customers’ needs, whose preferences are the key factor in selecting specific port in competitive environment. Therefore, the Adriatic, Aegean, and Black Sea ports, sharing the unique marketing features and target market, have been analyzed with the aim to be mutually positioned. The considered ports have similar goals: to achieve the greater degree of competitiveness as well as to acquire the larger number of customers being attracted on the basis of superior port choice criteria. These circumstances have been explored through some distinctive quantitative and qualitative criteria by employing the appropriate, well known and structured quantitative PROMETHEE and AHP method. The obtained results are presented by perception maps, and described on the basis of gained quantitative indicators and the qualitative explanations given by the authors, primarily, in the marketing manner. First published online: 25 Oct 201

Valuation of Transport Service Characteristics Relevant for the Establishment of Fast Inter-City Lines in Sea-Borne Passenger Traffic

This paper analyses and evaluates major characteristics of transport services relevant for the organization of fast inter-city lines in maritime passenger transport. Service characteristics that have been subjected to research and assessment include: 1) individual travel costs, 2) travel duration, 3) travel safety, 4) social costs of transport, 5) ability to create a traffic service and 6) other elements of the traffic service. Using descriptive statistics and growth matrix, the analysis reveals that the Ability to create a traffic service and Travel duration, both having direct growth rates of 75 %, will have the largest impact on the establishment of fast inter-city sea-borne lines, followed by the Social costs of transport with the direct growth rate of 68.42 %. The impact of other transport service characteristics on the organization of fast inter-city lines in maritime passenger transport is estimated as moderate

Repositioning Strategy in the Maritime Port Business: A Case Study from Montenegro, Port of Adria

The main objective of this paper is to define the repositioning strategy of the Port of Adria, which is the leading container maritime port of Montenegro. The strategy is an integral reflection of the analysis of internal (competitive advantage and financial strength) and external (the potential of container maritime port industry and environmental stability) repositioning criteria. The case study in this paper is mainly accomplished through the definition of specific propositions that clarify the connections between these criteria and the repositioning strategy. Knowledge and attitudes of stakeholders are used with the purpose of modeling a marketing strategy, which is based on an inductive study. The paper proposes a model based on a specific maritime port case which can be applied to any other case of maritime port repositioning as well

Proactive Career Planning in the Maritime Industry: Enhancing Millennials’ Workplace Enthusiasm in Montenegro and Turkey

This paper seeks to examine the attitudes of millennial maritime students when it comes to career planning and proactive behavior, in order to efficiently, effectively develop each students’ potential, and direct the activities of decision-makers (maritime companies and educational institutions). This research was based on a purposefully developed conceptual model and empirical research conducted on a sample of 308 students from Montenegro and Turkey. The research relied on a referential career engagement scale. The relevance of the hypotheses was tested by means of SEM model, logistic regression, Kruskal-Wallis test and eta coefficient. The results obtained show that proactive behavior of maritime students is a consequence of their attitudes established concerning career development. However, the attitudes of students vary depending on their country of origin and the year of their studies. Thus, through the influence on attitudes these two factors indirectly affect the proactive behavior of students. This emphasizes the posibility to foster students’ proactive behavior regarding maritime career planing through effectively management of public policies of the country, especially those related to the educational system. These findings explain the relationships between the students and their career planning and proactive behavior, strengthening the students’ competitivity on the market. Therefore, the paper provides a significant contribution in offering insights to decision-makers and the creators of educational policies

Analysis of Recent Supply and Demand of Educated Seafarers in Montenegro and Worldwide

This paper illustrates the current state of creation of personnel in the maritime industry in Montenegro and worldwide. We are comparing many different systems of seafarer education around the world and indicating their benefits and shortcomings. We took into consideration BIMCO’s research pertaining to the supply of and demand for seafarers on the international labor market. We also took into consideration the development of seafarers’ careers in keeping with international conventions governing the systems of education and training of seafarers. This paper focuses on the current condition in seafarer education worldwide. We conducted a survey among 30 Montenegrin and 24 Croatian seafarers to establish their opinion on the educational system, seafarer employment agencies and careers

Management Framework for Sustainable Nautical Destination Development: The Case of Montenegro

This paper examined ten main components of a nautical destination and the level of satisfaction with them by the nautical tourists visiting Montenegro. The goal is to propose the strategic management directions for sustainable development of Montenegro as an attractive, new Adriatic and Mediterranean nautical destination. A sample of 609 nautical tourists was examined on different dimensions of Montenegro as a destination; their obtained responses used exploratory factor analysis. All categories of respondents expressed the greatest level of satisfaction with the natural beauties of Montenegro, while being least satisfied with the nature protection. Given that strategic decision-makers are still in the process of considering the options for the development of the researched destination, and that foreign investors have recognised its attractiveness, this paper aims to offer to all stakeholders—the central government, local self-governments, investors, managers and tourism organisations—a framework for sustainable nautical destination management. The survey focuses on satisfaction defined quite broadly, since the aim is to gain an insight into crucial elements threatening the destination’s sustainability to be able, in the next steps, to examine the specificities of the problems detected. An added value is the applicability to similar nautical destinations, which very much like Montenegro, invest considerable efforts in boosting the development of this segment of tourism supply

Sustainable activities in Croatian marinas – towards the “green port” concept

Due to the intensity of marina activities and global climate change, marinas are facing the challenge of sustainability. Therefore, the concept of “green port” has now become a requirement. In practice, the term “green port” describes the activities of all stakeholders involved in the port business towards a sustainable development of the port. This paper aims to provide an insight into the current application of sustainability principles and the concept of “green port” in Croatian marinas. Therefore, the concept of “green port” is described. Furthermore, the framework (regulations, policies, international and national certificates and programs) for sustainable activities in Croatian marinas are analyzed. The main part of the paper is the analysis of sustainable activities, i.e. practices in Croatian marinas related to eco-spatial design, standardization and awarding system, energy transition, sustainable waste, water and air systems. Therefore, positive sustainable practices in selected Croatian marinas and aspects that need improvement are identified