Export market orientation: an integrative review and directions for future research

A firm's export market orientation has long been interest of several scholars and has received theoretical and empirical research attention in the international business literature. In response, this study endeavors to critically investigate and synthesize the empirical body of research on the export market orientation phenomenon in relation to theoretical issues, context, characteristics - consisting of conceptual approaches and direct and indirect interrelationships among the constructs of interest -, and methodology. Within the scope of this systematic and comprehensive review, 80 studies on export market orientation published between 1998 and 2018 were subjected to a content-analysis. The findings delineate that in spite of the significant progress in the knowledge of export market orientation, particular concerns should be addressed to make the export market orientation literature move toward maturity

Export market orientation and its consequences: a meta-analytic review and assessment of contextual and measurement moderators

Purpose In spite of the considerable research interests particularly devoted to meta-analyze the empirical findings on market orientation in the domestic context, much little attention has been assigned to the role of market orientation in the field of exporting. Owing to the fast progress in the momentum of the empirical articles pertaining to export market orientation, this study aims to quantitatively synthesize all empirical studies on the export market orientation’s linkage with performance-related consequences, firm capabilities and strategy-related consequences. Besides, this meta-analysis endeavors to examine the impact of potential contextual and measurement moderators on export market orientation and its consequences by following a meta-analysis perspective. Design/methodology/approach The quantitative evidence was drawn from a meta-analysis of 89 total effects (N = 8,652). Findings The meta-analysis results reveal that export market orientation has a major impact on both innovation performance and firm capabilities. Moreover, the meta-analytic evidence also indicates that the strength of the association between export market orientation and capability building/strategy-related consequences is greater for firms operating in high collectivist cultures, whereas the magnitude of the correlation between export market orientation and performance-related consequences is stronger for least developed countries. Originality/value On the basis of the findings, this study considerably contributes to the related body of research by aggregating fragmented empirical evidence in the extant literature and providing beneficial insights for both researchers and practitioners

A meta-analysis on entrepreneurial orientation in the export context

Purpose Building on the lack of adequate attention devoted to encapsulating the research on entrepreneurial orientation (EO) in the export context, the main objective of this study is to quantitatively aggregate the empirical evidence as to the effect of export EO on its consequences. In addition, this meta-analytic study aims at exploring the act of possible contextual and measurement moderators in the proposed conceptual framework. Design/methodology/approach Drawing on a meta-analytic approach, prior empirical results were synthesized by 71 effects gathered from 5,815 firms. Findings The meta-analytic findings spotlight that export EO exerts the biggest influence on new product performance, and the magnitude of the relationship between export EO and its consequences is dependent upon cultural context, country’s economic development level, industry type and measurement treatment. Originality/value This meta-analysis is expected to provide fresh insights into the export EO literature by compiling previous empirical evidence on the export EO phenomenon, which has remained relatively untouched

Algılanan marka otantikliği ölçeğinin Türkçe geçerlemesi

Son yıllarda artan rekabet koşullarının etkisi ile birlikte, marka otantikliği hem pazarlama araştırmacıları hem de uygulamacıları arasında önemli bir yer teşkil eden bir kavram olarak gösterilmektedir. Buna bağlı olarak, tüketicilerin markalarla olan bağları ve marka otantikliğini nasıl algıladıkları konularına verilen önem giderek artmasına rağmen, Türkiye bağlamında marka otantikliği üzerine yapılan ampirik çalışmaların sayısı oldukça kısıtlıdır. Marka otantikliğinin kültüre özgü bir kavram olmasına ve farklı düzeydeki kültürel sermayelere sahip tüketicilerin bir markayı otantik olarak yorumlamasında farklı işaretler ya da özelliklere dayandıkları önerisine dayalı olarak, bu çalışmanın amacı Morhart vd. (2015) tarafından geliştirilen algılanan marka otantikliği ölçeğinin Türkçe versiyonunun geçerliliğinin test edilmesidir. Ölçek geçerleme araştırması kapsamında, 407 katılımcının oluşturduğu örneklem üzerinden elde edilen veriler ile algılanan marka otantikliği ölçeği için Doğrulayıcı Faktör Analizi yapılmıştır. Çalışmanın bulguları Morhart vd. (2015) tarafından geliştirilen orijinal dört faktörlü - süreklilik, güvenilirlik, bütünlük ve sembolizm - algılanan marka otantikliği ölçeğinin geçerlenerek, Türkçeye uygunluğunu ortaya koymaktadır.Publisher's Versio

Impact of opioid-free analgesia on pain severity and patient satisfaction after discharge from surgery: multispecialty, prospective cohort study in 25 countries

Background: Balancing opioid stewardship and the need for adequate analgesia following discharge after surgery is challenging. This study aimed to compare the outcomes for patients discharged with opioid versus opioid-free analgesia after common surgical procedures.Methods: This international, multicentre, prospective cohort study collected data from patients undergoing common acute and elective general surgical, urological, gynaecological, and orthopaedic procedures. The primary outcomes were patient-reported time in severe pain measured on a numerical analogue scale from 0 to 100% and patient-reported satisfaction with pain relief during the first week following discharge. Data were collected by in-hospital chart review and patient telephone interview 1 week after discharge.Results: The study recruited 4273 patients from 144 centres in 25 countries; 1311 patients (30.7%) were prescribed opioid analgesia at discharge. Patients reported being in severe pain for 10 (i.q.r. 1-30)% of the first week after discharge and rated satisfaction with analgesia as 90 (i.q.r. 80-100) of 100. After adjustment for confounders, opioid analgesia on discharge was independently associated with increased pain severity (risk ratio 1.52, 95% c.i. 1.31 to 1.76; P < 0.001) and re-presentation to healthcare providers owing to side-effects of medication (OR 2.38, 95% c.i. 1.36 to 4.17; P = 0.004), but not with satisfaction with analgesia (beta coefficient 0.92, 95% c.i. -1.52 to 3.36; P = 0.468) compared with opioid-free analgesia. Although opioid prescribing varied greatly between high-income and low- and middle-income countries, patient-reported outcomes did not.Conclusion: Opioid analgesia prescription on surgical discharge is associated with a higher risk of re-presentation owing to side-effects of medication and increased patient-reported pain, but not with changes in patient-reported satisfaction. Opioid-free discharge analgesia should be adopted routinely

Green Business Strategies of MNEs: A Thematic, Theoretical, and Empirical Assessment

Greenbusiness strategies of multinationalenterprises (MNEs) have witnessed an upsurge in scholarly interest mainly dueto the growing concern about environmental issues on a global basis. In thisrespect, the main purpose of this study is to synthesize and encapsulate theempirical body of research on green business strategies in the context of MNEs.Employing a systematic literature review methodology, 65 empirical articlespublished between 1995 and 2023 were subjected to content analysis with thematicaspects and the United NationsSustainable Development Goals (UN SDGs), theoretical underpinnings, andempirical issues. Despite considerable progress, the findings of the systematicreview unveil the shortcomings in the thematic distributions, the gapsassociated with the theoretical foundations, and the fragmentations coveringthe empirical results, entailing additional improvements for the thrust ofresearch on green business strategies of MNEs to move towards maturity.&nbsp;</p

The relevance of international marketing strategy to emerging-market exporting firms: from a systematic review towards a conceptual framework

Purpose Given the fact that emerging economies have idiosyncratic characteristics, international marketing strategies of emerging-market exporting firms have been firmly acknowledged to be rather peculiar compared to exporting firms based in developed countries. In this sense, it is therefore incumbent to synthesize the stream of research on international marketing strategy with a particular focus on emerging-market exporting firms. Accordingly, the main purpose of this study is to critically assess the related empirical body of research, and to build a conceptual framework for further development by drawing on the knowledge gaps identified. Design/methodology/approach To serve the research objective, this study adopts a systematic literature review methodology. In this sense, 51 articles were content-analyzed as to theoretical underpinnings, scope of research, research methodology, and empirical issues; and a comprehensive conceptual framework and research propositions were developed. Findings The findings of this review delineate that the pertinent literature is characterized by some contextual, methodological, and empirical weaknesses. In a nutshell, although the last decades have witnessed a burgeoning interest; the pertinent literature is still at the introductory stage and needs additional improvement. Originality/value By addressing the research gap concerning the requirement to synthesize and compile the empirical line of research on international marketing strategy of emerging-market exporting firms, this review study provides novel and valuable insights into the existing knowledge on the subject