DAPATKAH LOYALITAS PELANGGAN DIBANGUN MELALUI PEGAWAI LAYANAN PELANGGAN? KAJIAN RELATIONSHIP MARKETING DI BIDANG INDUSTRI JASA

Membangun hubungan jangka panjang dengan pelanggan merupakan hal yang sangat penting bagi perusahaan dalam era pemasaran pada saat ini. Salah satu aspek pemasaran yang perlu untuk dikaji adalah hubungan antara pelanggan dan pegawai dalam membangun loyalitas pelanggan. Studi ini mengkaji peran pegawai layanan pelanggan dalam membangun kepuasan dan loyalitas pelanggan pada perusahaan. Studi ini menggunakan pelanggan salon potong rambut di wilayah Kota Yogyakarta dan Surakarta sebagai responden. Untuk menganalisis hasil studi digunakan confirmatory factor analysis. Hasil studi mengindikasikan manfaat hubungan seperti perlakuan spesial dan manfaat kepercayaan mempunyai dampak yang positif terhadap kepuasan terhadap pegawai layanan pelanggan. Sementara itu manfaat sosial tidak berpengaruh terhadap kepuasan terhadap pegawai layanan pelanggan

THE INFLUENCE OF SOCIAL MEDIA CONTENT, PRODUCT QUALITY AND SERVICE QUALITY ON PURCHASE DECISIONS GRAPE SEEDS IN JOGJA ANGGUR GRAPE FARM

This research aims to determine the influence of Social Media Content, Product Quality and Service Quality on the Decision to Purchase Grape Seeds at the Jogja Wine Grape Farm. The population in this study were all consumers who bought grape seeds at the Jogja Wine Grape Farm. The number of samples in this research was 100 respondents. The sampling used in this research was non-probability sampling using a convenience sampling approach. The data collection method uses a questionnaire. The data analysis technique for this research uses multiple linear regression analysis tests. The results of this research show that partially there is a significant influence of social media content, product quality and service quality on the decision to purchase grape seeds at the Jogja Wine Grape Farm. Simultaneously, there is a significant influence between the variables of social media content, product quality and service quality on the decision to purchase grape seeds at the Jogja Wine Grape Farm

THE INFLUENCE OF BRAND IMAGE, CONTENT MARKETING, AND STORE TRUST ON PURCHASE DECISIONS: CASE STUDY ON TIKTOK APP USER CONSUMERS

Tiktok is one of the several online shopping applications created as a result of the advent of the internet. This study attempts to identify the impact of shop trust, content marketing, and brand perception on Tiktok purchasing decisions. Purposive sampling is used in this quantitative research method, which collects data from a sample of 100 respondents using a questionnaire. Multiple regression to analyze data. The study's findings show that while content marketing has a favorable and significant impact on buying behavior with sig. value 0.000, brand image has no discernible influence with a sig value of 0.395. With a sig value of 0.000, shop trust has a favorable and significant impact on purchasing decisions. Brand image, content marketing, and shop trust all have an impact on purchasing choices at the same time or simultaneously influence

The Influence Of E-Service Quality, E-Payment, And Web Design Quality On Customer Satisfaction In Purchasing Gacoan Noodles Through The Shopeefood Application

The purpose of this study was to analyze the effect of E-Service Quality, E-Payment, and Web Design Quality on customer satisfaction in purchasing Gacoan Noodles through the Shopeefood application in Surakarta City. This type of research is quantitative with explanatory research. The population in this study were all Gacoan consumers in Surakarta city. The sampling technique in this study. using purposive sampling. The sample calculation uses the theory of Ferdinand. The sample of this study amounted to 200 respondents. This study uses primary data in its preparation. Primary data is obtained through the first source or respondent answers from Gacoan Noodle customers in Surakarta City using a questionnaire.  The results of this study show that the E-Service Quality variable has a positive influence on Customer Satisfaction with Gacoan products is a significant result. The ease and security of the payment process can affect customer satisfaction. Web Design Quality variable has a positive influence on Customer Satisfaction. The three independent variables (E-Service Quality, E-Payment, and Web Design Quality) together have a positive effect on Customer Satisfaction, indicating that service and a holistic shopping experience are key to increasing customer satisfaction

PENGARUH PENGETAHUAN LINGKUNGAN DAN SIKAP KONSUMEN TERHADAP NIAT BELI PRODUK RAMAH LINGKUNGAN (Studi pada Konsumen Air Mineral ADES di Kota Klaten)

Business competition in the development in the era of globalization and high environmental damage requires companies to be able to meet the needs of consumers but also protect the preservation of the environment. This research is a quantitative causal research that allows to know the relationship that is influential between two or more variables by using two hypothesis tests, simple regression analysis and multiple linear regression analysis. The population in this study is Ades mineral water consumers who live in the city of Klaten, while the study sample was 125 respondents with a non-probability sampling purposive sampling method as a sampling method. Based on the results of research that environmental knowledge has a significant effect on consumer attitudes, environmental knowledge has no significant effect on purchase intention, consumer attitudes positively influence purchase intention. The attitude of consumers is also a variable that mediates the influence of environmental knowledge on purchase intention, the results of this study indicate that consumer attitudes do not mediate between independent and dependent variables. In this study the mediating variable is a fulling mediation model because a to Z has a significant effect, b to Y has a significant effect, and X to Y has no significant influence

The Impact of Organizational Justice on the Organizational Citizenship Behavior of Contract Workers in Indonesia: The Role of Exchange Quality and Multifocal Trust

This study aims to examine the role of the double mediation of cognition-based trust and affect-based trust, along with the quality of the exchanges (perceived organi­zational support/POS and leader-member exchange/LMX), on the influence of organi­zational justice on organizational citizenship behavior (OCB). The survey involved 182 contract lecturers from the five top Muhammadiyah universities in Indonesia. Using structural equation models, this study has succeeded in demonstrating that the quality of the individual exchanges between supervisors and subordinates (LMX and affective-based trust) successfully mediate the sources of justice from the supervisors (interactional and informational justice). The quality of the individual exchanges with organizations (cogni­tive-based trust and POS) successfully mediate the sources of the organization (procedur­al justice). Implications for the theory and practice are discussed

FENOMENA SELEBRITAS SEBAGAI MODEL IKLAN DARI SUDUT PANDANG SUMBER PESAN

At recent time, celebrities are easily found as product spokesperson. Marketer use celebrity in order to their product to be recognized. To do that, the spokesperson must be credible. Source credibility is very important, because the audience welcomes to credible spokesperson and reject incredible source. Two dimension of source credibility related to the celebrity, those are attractiveness and expertise. Research found expertise credibility more congruent to high involvement product, and attractiveness was match to low involvement product

The Role of Internship Program and Entrepreneurship Training to Hole Entrepreneur Capability and Startup Performance

Research aims: This study aims to determine whether entrepreneurial capability mediates the association between an internship, entrepreneurship training, networking learning, and startup performance.Design/Methodology/Approach: This research design is quantitative. The population in this exploration totaled 869 UMS Independent Entrepreneurial Students. Purposive sampling was the sampling method used. The sample size of this study was 250 respondents. Utilizing SMARTPLS software, the Partial Least Square (PLS) was employed to analyze the data in this study.Research findings: Internships, entrepreneurship training, and networking learning had a significant positive effect on startup performance by fostering a portion of their entrepreneurial capabilities.Theoretical contribution/Originality: This research contributes to the field of entrepreneurship in startup companies. In addition, it provides insight into the millennial generation's entrepreneurship to motivate them to become young entrepreneurs. This research also discusses corporate entrepreneurship.Practitioners/Policy implications: Companies need to know what factors affect startup performance so that they can make policies based on the existing conditions for the creation of quality startup companies.Research limitations/Implications: Based on the research done and the research results obtained, several limitations to the research exist. The questionnaire in this study was closed so that each respondent only answered the answer criteria provided. It could allow each respondent to answer the questionnaire, not by the actual situation. Also, the respondents in this study were only limited according to the level of respondents who were within the sample criteria. In this study, it was only limited to the independent and mediating variables. As for other factors that might affect startup performance, they were not examined

Inter-Firms Relationships and Supply Chain Strategy Mechanism in Indonesian Family SMEs

Abstract— In an emerging economy such as Indonesia, family firms represent the most common form of business organization. This study discussed the supply chain strategy mechanism for inter-firms relationships in context of family small medium enterprises (SMEs). This study investigated in what situation family SMEs should apply relational or and formal supply chain strategy mechanism. This study used multiple regression analysis to examine hypothesis. In the data collection, questionnaires were distributed to 350 owners and managers of small-medium enterprises, around seven cities in Java Island in Indonesia. Results indicated  two factors asset specificity and uncertainty – influenced both formal and relational supply chain strategy. Through the investigation of supply chain strategy mechanism in family SMEs this study contributes to answer the appropriateness of the application supply chain strategy mechanism in Family SM