What is creative to whom and why? Perceptions in advertising agencies

The authors apply recent advances in creativity theory to discover perceptual differences in the factors of strategy, originality, and artistry among creatives and noncreatives. It was found that current advertising position influences subjective perceptions of what constitutes creative advertising. Creatives tend to perceive advertisements as more appropriate if they are artistic, but account executives tend to perceive advertisements as more appropriate if they are strategic. The study also indicates that creatives have a distinctive preference for a strong originality component to strategy. To be original within the confines of a tight strategy is perceived as the most creative by advertising creatives. Account executives are so focused on strategy, they will often accept artistic advertisements as a substitute for truly original work. The authors consider future research implications of the study and its limitations

What is orthopaedic triage? A systematic review

RATIONALE, AIMS AND OBJECTIVES: Complex and chronic disease is placing significant pressure on hospital outpatient departments. Novel ways of delivering care have been developed recently and are often described as ‘triage’ services. This paper reviews the literature pertaining to definitions and descriptions of orthopaedic/musculoskeletal triage processes, in order to provide information on ‘best practice’ to assist health care facilities. METHOD: A comprehensive open-ended search was conducted using electronic databases to identify studies describing models of triage clinics for patients with a musculoskeletal/orthopaedic complaint, who have been referred to hospital outpatient clinics for a surgical consultation. Studies were critically appraised using the McMaster quality appraisal tool and ranked using the National Health and Medical Research Council hierarchy of evidence. A thematic analysis of the definitions, processes and procedures of triage described within the literature was undertaken. RESULTS: 1930 studies were identified and 45 were included in the review (including diagnostic and evaluative research). The hierarchy of evidence ranged from I to IV; however, the majority were at low levels of evidence and scored poorly on the critical appraisal tool. Three broad themes of triage were identified: presence of a referral, configuration of the triage (who, how and where) and the aim of triage. However, there were significant inconsistencies across these themes. CONCLUSIONS: This systematic review highlighted the need for standardization of the definition of triage, the procedures of assessment and management and measures of outcome used in orthopaedic/musculoskeletal triage to ensure best-practice processes, procedures and outcomes for triage clinics

"This illness diminishes me. What it does is like theft" : A qualitative meta-synthesis of people's experiences of living with asthma

ACKNOWLEDGEMENTS This review was funded through a Seed Grant from the Centre for Research Excellence in Severe Asthma, Australia. The Healthtalk resources included in the systematic review were produced by two of the co-authors on the systematic review (SK and LL). LL is supported by NIHR Oxford Biomedical Research Centre.Peer reviewedPublisher PD

‘What is Important is Seldom Urgent and What is Urgent is Seldom Important’ : A Study of the Strategic Implications of the Urgency Effect in a Competitive Setting

Acknowledgments. The quote included in the title of the paper is due to Dwight D. Eisenhower, 34th president of the USA. I am grateful to an anonymous referee, Ramses Abul Naga, Álvaro Delgado Vega, Frans de Vries, and Raghul Venkatesh for their detailed comments. I would also like to thank the seminar audience at the University of Málaga and the participants to the 2021 OLIGO workshop (Maastricht). Financial support from the University of Aberdeen Business School is gratefully acknowledged. Any error is my own responsibility.Peer reviewedPublisher PD

Complementary medicine use in chronic disease: What is the evidence?

The use of complementary and alternative medicine (CAM) is commonplace in people managing chronic disease. This RESEARCH ROUNDup highlights evidence for the medication-based CAM used to address chronic conditions considered national priority areas in Australia. Nevertheless, more high quality evidence on prevalence of use, concurrent use of other medications and profiles of CAM users particularly for specific conditions is required for consumers, clinicians (both CAM and non-CAM), regulators, educators, researchers, policy-makers and funders

What is financial journalism for? A new report from Polis

For two years Polis has been working on a Financial Journalism Report by Dr Damian Tambini. Now, Crash! it suddenly becomes very topical

A Foundation\u27s Theory of Philanthropy: What It Is, What It Provides, How to Do It

This article argues that philanthropic endeavors should be undergirded by a theory of philanthropy. Articulating a theory of philanthropy is a way for a foundation to make explicit what is often only implicit, thereby enabling internal and external actors to pose and resolve significant questions, understand and play important roles more fully and effectively, and improve performance by enhancing alignment across complex systems. A theory of philanthropy articulates how and why a foundation will use its resources to achieve its mission and vision. The theory-of-philanthropy approach is designed to help foundations align their strategies, governance, operating and accountability procedures, and grantmaking profile and policies with their resources and mission. Some 30 elements that can feed into a comprehensive theory of philanthropy represent a customizable tool for exploring the issues foundations face. A foundation can use the tool to gather data and perspectives about specific aspects of its heritage and approach; what is learned in addressing the elements can then be synthesized into a succinct and coherent theory of philanthropy

Introductory guidance for teachers (Active Shakespeare: Capturing evidence of learning)

Part of the 'Active Shakespeare: Capturing evidence of learning' suite of resources. "QCDA has worked with Globe Education and the Royal Shakespeare Company to develop six sets of materials to support the teaching and assessment of Shakespeare at Key Stage 3. There are two sets of Active Shakespeare materials available to support each of As You Like It, Romeo and Juliet and The Tempest." Page 4. "What is it about Providing active and engaging ways to integrate Shakespeare in the ongoing periodic assessment of pupils’ reading. What is it for? To support the teaching and assessment of Shakespeare at Key Stage 3." - Back cover