User concerns about Facebook: Are they important

Previous studies investigated various issues and concerns related to Facebook, but lacks to compare between the importance of these concerns. This study contributes in filling this research gap by (i) consolidating the key issues and concerns and confirming their importance to Facebook users, (ii) examining the relative importance ranking of these issues and concerns, and (iii) answering the question of why people keep using Facebook despite of all the concerns and issues. To fulfil the requirements of the examination, a mixed method research approach was carried out. A Web-based questionnaire was first rolled out on Facebook to solicit the needed responses from its users. The analysis results statistically verified the importance of all the issues and concerns albeit being perceived differently in importance. Privacy concerns were rated the highest among all the issues, whereas issues related to the design aspects were rated the lowest. An open-ended question followed the questionnaire, and the qualitative analysis of its replies confirmed that Facebook is an indispensable global channel of communication that cannot be easily ignored and, with the nonexistence of a better alternative, the benefits of keep using Facebook way overshadow any issues users perceive about it

The Role of Knowledge Control and Knowledge Asymmetry in Trusting and Collaborating with AI-Teammates

There is an extensive literature that facilitates our understanding of how new information technologies are adopted and accepted. However, there is little empirical work that studies how innovative technologies such as Artificial Intelligence (AI) agents can be team-players with humans in the workplace. Using Actor-Network Theory, this research-in-progress work proposes a new conceptual model that aims to aid our understanding of how human perceptions regarding the asymmetry they perceive between their knowledge and that of their AI teammates and their ability to retain control over the knowledge they share with AI teammates on their level of trust in AI teammates and their willingness to collaborate with them. A 2X2 scenario-based survey study will be conducted and structural equation modeling will be used to empirically validate this model. Potential contributions to theory and practice are discussed

Exploring Consumers’ Attitudes of Smart TV Related Privacy Risks

A number of privacy risks are inherent in the Smart TV ecosystem. It is likely that many consumers are unaware of these privacy risks. Alternatively, they might be aware but consider the privacy risks acceptable. In order to explore this, we carried out an online survey with 200 participants to determine whether consumers were aware of Smart TV related privacy risks. The responses revealed a meagre level of awareness. We also explored consumers’ attitudes towards specific Smart TV related privacy risks. We isolated a number of factors that influenced rankings and used these to develop awareness-raising messages. We tested these messages in an online survey with 155 participants. The main finding was that participants were generally unwilling to disconnect their Smart TVs from the Internet because they valued the Smart TV’s Internet functionality more than their privacy. We subsequently evaluated the awareness-raising messages in a second survey with 169 participants, framing the question differently. We asked participants to choose between five different Smart TV Internet connection options, two of which retained functionality but entailed expending time and/or effort to preserve privacy

Nyilvánosság és magánélet a mobiltelefon és a közösségi média használat tükrében

A technológiai fejlődés vívmányai – amelyek között a mobiltelefon és az internet is helyet kap – átalakítják a nyilvános és a magánszféra közötti határvonalat. Az individuális kommunikációs gyakorlat radikális megváltozása átalakítja és újraértelmezi a magánszférában és a nyilvános szférában zajló kommunikáció határait. A magánszférát és a nyilvánosságot ma már szó szerint csak egy gombnyomás választja el egymástól. A technológiai újítások hatására úgy tűnik, hogy az emberek mind nagyobb mértékben beengedik a nyilvánosságot a magánéletükbe. Jelen kutatásban arra vállalkoztunk, hogy pillanatképet fessünk a magánszféra és a nyilvánosság határáról. Kvantitatív kérdőíves megkérdezés segítségével, 221 fős fogyasztói mintán vizsgáltuk meg, hogy a mobiltelefon és a közösségi média használata milyen összefüggésben áll a magánszféra védelmével, és az ezzel kapcsolatos fogyasztói magatartással. A kutatás fókuszában a mobiltelefon és a közösségi média - mint olyan új média-felületek - használati szokásai állnak, amelyek széles körben elterjedtek a lakosság körében, és alighanem jelentős mértékben átalakították az emberek mindennapi szokásait, megváltoztatva a magánszféra határait is. Hiszen ezek a média felületek különösképpen alkalmasak a magánjellegű információk gyors és tömeges megosztására, gyakorlatilag egy pillanat alatt. Eredményeink célja, hogy jobban megértsük a mobiltelefon és a közösségi média lehetőségek fogyasztói fogadtatásának egyes aspektusait

Building Trust Through Social Networking

Usage of social networking sites requires continuous trusting actions through the sharing of personal information. According to Social Cognitive Theory, such behavior and resulting experiences should have an impact on the beliefs that led to the behavior, namely trust. In this study, a model of how this process takes place and the results of a survey suggest that increasing usage of social networking sites increases disposition to trust, mediated by optimism, innovativeness, and trust in the social networking site. Implications of these findings are discussed

Explaining multidimensional Facebook benefits: A task-technology fit approach

Facebook has emerged as the most popular Social Network Site (SNS). The literature has studied extensively the factors that explain the use of Facebook. Despite this, not equal attention has been devoted to explaining the benefits of Facebook use. The few studies have considered impacts as one-dimensional; however, the literature shows that benefits could be conceptualized as an aggregate construct. Besides, little is known about using the Task-Technology Fit model (TTF) to assess Facebook. In addressing this gap, this study aims to develop and empirically test a model that explains Facebook benefits in a multidimensional way using a task-technology fit approach. Data collected from 240 Facebook users was analyzed using partial least squares technique (PLS). The results support the model empirically. This research integrates benefits, use, and task-technology fit into a single model to provide a more comprehensive perspective of Facebook use. Also, a multidimensional view allows us to consider both utilitarian and hedonic benefits as dimensions of value that can spawn greater continued use

How consumers can understand the role and relevance of social mobile e-commerce

The following paper analyses users’ attitudes and the behavioural aspects of e-commerce solutions in a Hungarian context combined with social media elements in a mobile environment. Although e-commerce penetration is still in its infancy in Hungary, users’ smartphone penetration is increasing due to the rapidly changing technological environment. Therefore, different aspects of consumer behaviour can be understood through purposeful research. The aim of the present study is to understand how the Hungarian mobile e-commerce market could develop. Results show how mobile social commerce affects different outcome variables such as satisfaction and brand loyalty, considering the influencing factors that affect attitudes towards and actual use of social mobile e-commerce (e.g. perceived usefulness, privacy concerns)

Computer-Mediated Social Ties as Predictors of SNS Usage Continuance

The present article is a multi-method work in progress about the post-adoption phase of information systems, and more specifically it investigates the usage continuance of Social Networking Sites (SNS). We use the theoretical framework of Gift Theory applied within the context of SNS. We define the concept of computer-mediated social tie (CMST). In our work we use both qualitative and quantitative data and methods. From our qualitative data we found that CMST explains SNS usage continuance. Using these qualitative data we developed scales for this new construct. We are currently collecting quantitative data in order to verify our qualitative findings. We expect results to confirm the linkage between CMST and usage continuance

Does Pain Result in Gain? Assessing Cloud Service Certifications\u27 Effectiveness

Cloud service certifications (CSCs) gain increasing attention in practice as a measure against the prevailing uncertainties of cloud computing, but demand efforts for passing audit requirements. However, research findings on certifications\u27 effectiveness are inconclusive. This research-in-progress paper develops a research model to evaluate CSCs\u27 effects on two certification outcomes suggested by trust theory and signaling theory - trust and price premiums - while also accounting for trust in certification authority, reputation, personal relevance of using cloud services and self-provided assurance statements. Compared to extant research on certifications, which primarily focuses on privacy and security in e-commerce, CSCs address a novel product category and provide assurances beyond privacy and security, such as availability and interoperability. Furthermore, by investigating price premiums, we focus on a widely neglected certification outcome. Thus, we expect our model to contribute to a deeper understanding of the contextual conditions under which certifications are effective signals and trust-assurances

Individual trust and the internet

The emergence of Web 2.0 technologies and associated services heralded a second generation of the Internet emphasising collaboration and sharing amongst users. This resulted in a seismic shift in the relationship between individual consumers and firms but also between individual consumers and the Internet as a system. Consumers, not firms, became an emerging locus of value production and through the ability to publish and connect with known and unknown others, an emerging locus of power (Berthon, Pitt, Plangger, & Shapiro, 2012). Powered by broadband telecommunications and device connectivity, the intensity of these changes was further deepened by being freed from the desktop to the mobile web. We are more connected now than ever before. The high levels of societal interconnectedness encouraged by the internet have made trust an even more vital ingredient in today’s society (Hardin, 2006). The more recent development of Web 3.0 technology emphasises ubiquitous connectivity and a machine-facilitated understanding of information that may once more change the locus of activity, value production and control. In order to keep pace with the issues of contemporary society, trust researchers must consider the how trust relationships and perceptions operate and are influenced by the online environment. This chapter will discuss how traditional trust concepts translate to the online context and will examine empirical literature on online trust at three different levels. Interpersonal trust between individuals using the internet as a medium for communication is particularly relevant in a world where personal and professional relationships are increasingly mediated by technology. We will also discuss the role of the internet in relationships between individuals and organisations with particular attention to the provision of e-services. Finally, we discuss trust in the system of the internet itself as a distributed connected infrastructure made up of indirect system service providers which are often nameless or in the background. Our focus in the chapter is on individual trust in other individuals, organisations and the system of the internet itself. Trust from the perspective of the organisation may also be of interest to trust scholars. This includes issues relating to organisational trust in individuals, inter-organisational trust, and organisational trust in the system of the Internet itself however these topics are outside of the scope of this chapter (see Perks & Halliday, 2003; Ratnasingam, 2005)