Analysis of the Government's Role in Promoting Innovation Readiness in Micro, Small, and Medium-sized Industries in Indonesia

In the context of Indonesia's evolving economic landscape, this study delves into the critical issue of innovation readiness within its Micro, Small, and Medium-sized Enterprises (MSMEs) sector. Recognizing the significant role of governments in fostering innovation, this research aims to comprehensively analyze the government's contributions to enhancing innovation readiness in Indonesian MSMEs. Employing a qualitative research approach, this study investigates government policies, regulatory frameworks, and collaborative initiatives with industry associations and research institutions. The findings illuminate the effectiveness of these interventions and provide valuable insights for policymakers and stakeholders striving to bolster Indonesia's economic development and competitiveness through innovation support in the MSME sector

Social Media Technologies' Use for the Competitive Information and Knowledge Sharing, and Its Effects on Industrial SMEs' Innovation

The effective use of technologies supporting decision making is essential to companies? survival. Recent studies analyzed social media technologies (SMT) in the context of small- and medium-sized enterprises (SMEs), contributing to the discussion on SMT benefits from the marketing perspective. This article focuses on the effects of SMT use on innovation. Our findings provide empirical evidence on the positive effects of SMT use for acquiring external information and for sharing knowledge and innovation performance

Revenue management and CRM via online media: The effect of their simultaneous implementation on hospitality firm performance

The study seeks to identify the effects of the simultaneous implementation of Revenue Management and CRM on business performance among hospitality firms and to determine whether Market Orientation constitutes a suitable business culture for fostering this joint approach in the online environment. A quantitative empirical study among chain hotels, based on structural equation modeling, is conducted. The results indicate that the simultaneous implementation of Revenue Management and CRM in the online environment positively influences business performance, and that the adoption of online Market Orientation is an antecedent of the implementation of both of these marketing processes.Ministerio de Educación y Formación Profesional from Spain under Grant FPU 15/07264Ministerio de Economía y Competitividad from Spain under Grant Research Projects ECO 2015-65306-RResearch support program of the Faculty of Economics and Business Administration, University of Granada (Spain

What are the relationships among Web 2.0, market orientation and innovativeness?

Purpose – Firms are adopting Web 2.0 technologies to improve collaboration, participation and communication; however there are few empirical studies testing the impact of this adoption. The purpose of this article is to analyze if there is a linkage amongst market orientation, Web 2.0 adoption and innovativeness. Design/methodology/approach – Structural equation modeling was used to test the relationships amongst the variables. A sample of 244 firms of the hospitality industry was used. The theoretical approach is based on the market orientation and innovativeness, concepts, which have been studied by various authors in the literature. Findings – A positive relationship was found between market orientation and Web 2.0 adoption and between Web 2.0 adoption and innovativeness. Research limitations/implications – The study was developed in one industry, so in order to generalize the findings, additional testing in other industries should be developed. 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