What's in a Name? Price Variation in Sport Facility Naming Rights

There are two generally accepted ways of plotting the aggregate demand (AD) and aggregate supply (AS) curves in the goods market. One puts the price level on the vertical axis (the P - y approach); the other plots the real interest rate on the vertical axis (the r - y approach). This paper develops the theoretical connections between these two approaches that permit one to tell a coherent dynamic story with the AD-AS model and also explores the conditions under which one approach or the other yields greater insight into the working of the model.Advertising; Sports

The internet as a relationship marketing tool - some evidence from Irish companies

This article explores the strategies underlying the use of the internet as a marketing tool by Irish businesses. Three different approaches to internet Marketing are described: the ornamental, the informational and the relational. It is shown that, theoretically, the internet offers a unique opportunity for marketers to build up and maintain relationships with their clients. However, data collected through a mail survey and a content analysis of web sites reveal that currently the most frequent use of the internet by Irish companies still follows an ornamental or, at most, informational pattern. The authors discuss whether this discrepancy between internet potential and practice is due to the social basis of market relationships or whether it can be seen as evidence that the adaptation of a new marketing tool follows an incremental pattern

Review of current newsletter literature with today\u27s novice publisher in mind

The purpose of this project was to develop a comprehensive overview of current newsletter literature with the needs of novice publishers in mind. Just like any large organization or publishing house, first-time publishers use newsletters to communicate with their employees, club or church members, or customers. However, in this booming industry, first-time publishers not only compete against each other, but also professional publishers with far greater resources and capabilities. No wonder that publishers go in and out of business on a daily basis. Therefore, this thesis limited the information to selected components of the newsletter production process appropriate for novice publishers. The information and expert advice can help them produce their publications and provide knowledge on how to overcome the odds of publishing a for-profit or not-for profit newsletter. The thesis is presented in four chapters, which explore not only the most important newsletter components, but also give novice publishers expert advice, production costs, pitfalls and a brief historical newsletter overview. In addition, chapter four includes a top ten newsletter tip list that summarizes the most important information found in the research. This list serves as a quick reference guide to first-time publishers who want information that they can use immediately for their publications. The author compiled the research by reviewing books, trade publications, Internet newsletters and web sites, past theses and newsletter directories, and by searching several computer databases

University E-newsletters: The Implementation of Best Practices

My purpose for this research was to examine the use of best practice guidelines for e newsletters published by university alumni associations and to recommend additional best practice guidelines for alumni e newsletters. For this study I reviewed 20 current alumni association e newsletters. I based my research on the following questions: 1. Which best practices described in the literature about e newsletters are evidenced in university e newsletters? 2. Which practices, if any, are not common in the literature but are evidenced in university e newsletters? 3. Which additional practices evidenced in the alumni e newsletters should be considered best practices for publishing alumni e newsletters? I examined the use of best practice guidelines in university e-newsletters published by the alumni associations of large universities in the United States, and I recorded and evaluated other practices used in alumni e newsletters to determine their suitability as best practices. Very little scholarly research existed about e newsletters, so I compiled a list of best practices not only from journals but also from trade publications and advice columns. I reviewed 20 e newsletters and made a list of features that did not appear on the original best practices list in order to create a list of additional practices. After my initial review of the e newsletters, I compared each e newsletter to my list of additional practices to determine how many of the e newsletters used each noted practice. I evaluated the items on the original list of best practices as well as the list of additional practices for positive contributions to the e newsletter. I endorsed 16 best practices that appeared in three or more best practice articles. I strongly agreed with the best practice to keep the publication brief, and this recommendation was taken into account when endorsing or rejecting other best practices. I endorsed best practices for distribution of the e newsletter included providing the e newsletter name and date on the e mail subject line and using the university name or e newsletter name on the e mail from line. I endorsed best practices for content such as including articles about a variety of topics with an emphasis on news articles. I also endorsed five specific formatting practices to enhance scannability. I also recommended additional practices which were in evidence in the e newsletters but were not listed in best practice articles. I recommended sending the e newsletter with a brief and straightforward subject line and naming the e newsletter something other than newsletter. I also recommended including articles about university research and profiles of alumni. I recommended eight specific links for inclusion. I suggested specific additional research that could be conducted using reader feedback. I also suggested research about new communication technology and effective use of current technology

Spartan Daily, October 5, 2004

Volume 123, Issue 26https://scholarworks.sjsu.edu/spartandaily/10030/thumbnail.jp

Green marketing and Patagonia, Inc.

http://deepblue.lib.umich.edu/bitstream/2027.42/96950/1/MBA_WaddingtonW_1999Final.pd

Spartan Daily, April 18, 2006

Volume 126, Issue 42https://scholarworks.sjsu.edu/spartandaily/10242/thumbnail.jp

Spartan Daily, December 5, 1997

Volume 109, Issue 66https://scholarworks.sjsu.edu/spartandaily/9213/thumbnail.jp