Web Shopping Expert Systems Using New Interval Type-2 Fuzzy Reasoning

Finding a product with high quality and reasonable price online is a difficult task due to the fuzzy nature of data and queries. In order to handle the fuzzy problem, a new type-2 fuzzy reasoning based decision support system, the Web Shopping Expert for online users is proposed. In the Web Shopping Expert, an interval type-2 fuzzy logic system is used and a fuzzy output can be obtained using the up-low limit technique, which offers an opportunity to directly employ all the rules and methods of the type-1 fuzzy sets onto the type-2 fuzzy sets. To achieve the best performance the fuzzy inference system is optimized by the least square and numerical method. The key advantages of the least square method are the efficient use of samples and the simplicity of the implementation. The Web Shopping Expert based on the interval type-2 fuzzy inference system provides more reasonable conclusions for online users

Evaluating e-commerce trust using fuzzy logic [article]

Trust is widely recognized as an essential factor for the continual development of business to customer electronic commerce (B2C EC). Many trust models have been developed, however, most are subjective and do not take into account the vagueness and ambiguity of EC trust and the customers’ intuitions and experience when conducting online transactions. In this article, we develop a fuzzy trust model using fuzzy reasoning to evaluate EC trust. This trust model is based on the information customers expect to find on an EC Website and is shown to increase customers trust towards online merchants. We argue that fuzzy logic is suitable for trust evaluation as it takes into account the uncertainties within e-commerce data and like human relationships; it is often expressed by linguistics terms rather then numerical values. The evaluation of the proposed model will be illustrated using two case studies and a comparison with two evaluation models was conducted to emphasise the importance of usin fuzzy logic

An investigation of the trading agent competition : a thesis presented in partial fulfilment of the requirements for the degree of Master of Science in Computer Science at Massey University, Albany, New Zealand

The Internet has swept over the whole world. It is influencing almost every aspect of society. The blooming of electronic commerce on the back of the Internet further increases globalisation and free trade. However, the Internet will never reach its full potential as a new electronic media or marketplace unless agents are developed. The trading Agent Competition (TAC), which simulates online auctions, was designed to create a standard problem in the complex domain of electronic marketplaces and to inspire researchers from all over the world to develop distinctive software agents to a common exercise. In this thesis, a detailed study of intelligent software agents and a comprehensive investigation of the Trading Agent Competition will be presented. The design of the Risker Wise agent and a fuzzy logic system predicting the bid increase of the hotel auction in the TAC game will be discussed in detail

Online Shopping Decisions Enhancement with Fuzzy Expert System

Purpose Nowadays, due to the rapid development of the Internet and the rapid growth of web pages, many electronic websites are using product recommendation systems to guide users to the products that they need. Such systems usually provide a list of suggested items that the user may prefer. These systems are provided as a support tool to help users obtain information that best meets their needs. These systems can actually improve user decisions, resulting in increased sales and mutual customer satisfaction. The purpose of the paper is to improve user decisions in online shopping using fuzzy expert system. Methodology: The statistical population of this study consists of 30 experts in the field of e-commerce who were selected by combining two methods of deliberate sampling and snowball sampling. To analyze the status of improvement of users' decisions, a fuzzy expert system was created using input variables business reputation status, environmental factors status in e-commerce, online store features; product specifications; user/customer characteristics. Findings: The final results showed that there is no significant difference between the results of the created expert system and the mean of expert opinions. Originality/Value: In this paper, a conceptual Model to improve user decisions in online shopping using a fuzzy expert system is designed

Web Usage Mining with Evolutionary Extraction of Temporal Fuzzy Association Rules

In Web usage mining, fuzzy association rules that have a temporal property can provide useful knowledge about when associations occur. However, there is a problem with traditional temporal fuzzy association rule mining algorithms. Some rules occur at the intersection of fuzzy sets' boundaries where there is less support (lower membership), so the rules are lost. A genetic algorithm (GA)-based solution is described that uses the flexible nature of the 2-tuple linguistic representation to discover rules that occur at the intersection of fuzzy set boundaries. The GA-based approach is enhanced from previous work by including a graph representation and an improved fitness function. A comparison of the GA-based approach with a traditional approach on real-world Web log data discovered rules that were lost with the traditional approach. The GA-based approach is recommended as complementary to existing algorithms, because it discovers extra rules. (C) 2013 Elsevier B.V. All rights reserved

What attracts vehicle consumers’ buying:A Saaty scale-based VIKOR (SSC-VIKOR) approach from after-sales textual perspective?

Purpose: The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint. Design/methodology/approach: A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel Naïve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint. Findings: The big data analytics argue that “cost-effectiveness” characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior. Research limitations/implications: The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation. Originality/value: Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective

From MCom Visions to Mobile Value Services

The first papers on mobile commerce were offered to the Bled conference commencing in 2000. Initially, they were not received with enthusiasm; the reviewers were rather sceptical as to the research methods used and the visions of a global m-commerce offered. Nevertheless, the first panel sessions were overcrowded and the eBled organizers quickly recognized a new and exciting movement taking shape. The rest is – as the saying goes – history. There are around 6 billion mobile phone users in the world but the mobile services in actual use are – besides voice calls and SMS – rather few (at least in comparison to the hype around smart phones). Based on our experience from annual series of consumer studies we argue that there are fundamental misunderstandings in relation to both the mobile service concept and the basis for building user value. By following the development of mobile technology over a 10 year interval we have found out – much to our surprise - that not much has changed in the actual use of mobile services despite the fact that we have had about three generations of mobile phones during these 10 years. We have summarized insight from panels run at the eBled conferences and from a number of papers presented at the conference and worked out a description of the development of mobile commerce and mobile services

Fuzzy Sets, Fuzzy Logic and Their Applications 2020

The present book contains the 24 total articles accepted and published in the Special Issue “Fuzzy Sets, Fuzzy Logic and Their Applications, 2020” of the MDPI Mathematics journal, which covers a wide range of topics connected to the theory and applications of fuzzy sets and systems of fuzzy logic and their extensions/generalizations. These topics include, among others, elements from fuzzy graphs; fuzzy numbers; fuzzy equations; fuzzy linear spaces; intuitionistic fuzzy sets; soft sets; type-2 fuzzy sets, bipolar fuzzy sets, plithogenic sets, fuzzy decision making, fuzzy governance, fuzzy models in mathematics of finance, a philosophical treatise on the connection of the scientific reasoning with fuzzy logic, etc. It is hoped that the book will be interesting and useful for those working in the area of fuzzy sets, fuzzy systems and fuzzy logic, as well as for those with the proper mathematical background and willing to become familiar with recent advances in fuzzy mathematics, which has become prevalent in almost all sectors of the human life and activity