4,179 research outputs found

    How social media brand community development impacts consumer engagement and value formation; perspectives from the cosmetics industry

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    Social media and social media brand communities (SMBCs) are powerful tools for long-term consumer-brand relationship building. As a result, SMBCs are becoming significant marketing channels. Despite the wide use and adoption of SMBCs, further research is called for, as both practitioners and academics lack an understanding of the processes taking place within SMBCs. This study aims to contribute to knowledge of: (1) consumer engagement, (2) value formation in SMBCs, and (3) establishing the relationship between consumer engagement and value formation within the SMBC environment. This thesis adopts netnography, a method commonly employed to explore online communities in the social media environment. Three cosmetics brands were selected for this study. The selection was driven by geographical location, posting frequency and user activity. Data were retrospectively collected from Facebook SMBCs between 1st December 2019 and 31st January 2020. The data analysis employed thematic analysis techniques and was further guided by netnographic procedural steps, encompassing 25 distinct data operations. In total, 87 conversation threads were examined, which included 6,401 consumer comments. The findings present a typology of brand posts consisting of five overarching themes: presentation of offerings, belongingness building, engagement building, value-led, and educational. The research also identified a consumer comment typology consisting of four overarching themes brand-centred communication, cognitive-centred communication, conversation-centred communication, and personal experience-centred communication. Additionally, the thesis explores value formation processes within SMBCs, and the value types formed through consumer-to-consumer value formation interaction, brand-to-consumer value formation interaction, consumer-to-brand value formation interaction, as well as individual value formation processes, i.e., customer independent value formation and brand independent value facilitation. Through the findings, thesis broadens knowledge of the implication of SMBC development on consumer engagement. Additionally, this study extends the scope of value formation beyond service marketing, providing valuable insights into how value is created and perceived in the context of SMBCs. This research is also of significance for practice as it offers guidance and insight into how different brand posts can facilitate SMBC development, and, in turn, consumer engagement and value formation. The research provides a link between SMBC development and consumer engagement, highlighting the importance of SMBCs in the successful facilitation of consumer engagement. In particular, it provides evidence that the development of an SMBC has a significant impact on consumer engagement. The typology of brand posts that this study generates highlights the link between the types of posts published by the brand and SMBC development. In addition, the typology of consumer posts also suggests that there is a link between the types of comments published by consumers and the degree of SMBC development. As a result, the findings indicate significant growth in the variety of topics discussed within more developed SMBCs alongside a shift within the topics discussed. The study also investigates value formation within SMBCs, thereby enhancing the understanding of how SMBCs can facilitate value formation. By doing so, this research successfully extends the value formation lens predominantly applied in service marketing. In particular, the findings highlight the role of different actors in enabling the formation of different value types. Furthermore, the research emphasises the value of SMBCs as knowledge repositories as important virtual spaces for both brands and consumers. The findings facilitate understanding of the importance of SMBCs in value formation processes, contributing to advancing knowledge of the role of SMBCs in the development of consumer engagement and value formation. The thesis presents a contextualised conceptual framework of value formation within SMBCs, that captures different interactions taking place in the SMBC environment but also draws attention to the different value types generated through interaction between different actors. Finally, the thesis offers a conceptual framework of SMBCs, consumer engagement and value formation, which captures the correlation between the three researched concepts

    Graduate Catalog of Studies, 2023-2024

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    Effects of municipal smoke-free ordinances on secondhand smoke exposure in the Republic of Korea

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    ObjectiveTo reduce premature deaths due to secondhand smoke (SHS) exposure among non-smokers, the Republic of Korea (ROK) adopted changes to the National Health Promotion Act, which allowed local governments to enact municipal ordinances to strengthen their authority to designate smoke-free areas and levy penalty fines. In this study, we examined national trends in SHS exposure after the introduction of these municipal ordinances at the city level in 2010.MethodsWe used interrupted time series analysis to assess whether the trends of SHS exposure in the workplace and at home, and the primary cigarette smoking rate changed following the policy adjustment in the national legislation in ROK. Population-standardized data for selected variables were retrieved from a nationally representative survey dataset and used to study the policy action’s effectiveness.ResultsFollowing the change in the legislation, SHS exposure in the workplace reversed course from an increasing (18% per year) trend prior to the introduction of these smoke-free ordinances to a decreasing (−10% per year) trend after adoption and enforcement of these laws (β2 = 0.18, p-value = 0.07; β3 = −0.10, p-value = 0.02). SHS exposure at home (β2 = 0.10, p-value = 0.09; β3 = −0.03, p-value = 0.14) and the primary cigarette smoking rate (β2 = 0.03, p-value = 0.10; β3 = 0.008, p-value = 0.15) showed no significant changes in the sampled period. Although analyses stratified by sex showed that the allowance of municipal ordinances resulted in reduced SHS exposure in the workplace for both males and females, they did not affect the primary cigarette smoking rate as much, especially among females.ConclusionStrengthening the role of local governments by giving them the authority to enact and enforce penalties on SHS exposure violation helped ROK to reduce SHS exposure in the workplace. However, smoking behaviors and related activities seemed to shift to less restrictive areas such as on the streets and in apartment hallways, negating some of the effects due to these ordinances. Future studies should investigate how smoke-free policies beyond public places can further reduce the SHS exposure in ROK

    Exploring perceptions of inclusion in higher education

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    This research took place at one Irish Higher Education Institute and explored the perceptions of staff in a variety of roles with regard to inclusive education. The purpose of this research is to explore attitudes toward inclusive education, as well as how inclusion manifests in teaching and learning practice within the Institute. The selected institute recorded the highest rate of participation of students with disabilities at 10.2% (AHEAD, 2018) and thus is a compelling site for this study. Semi-structured interviews were conducted with 15 staff members. The staff represented management, lecturers and support services. Staff were asked about their understanding of inclusive education, how it is represented within the institute, and to discuss how they perceive supports for and barriers to fostering inclusion within the Institute. The results of these interviews were analysed in the context of the most recently published institutional strategic plan. The conceptual framework for the study is Rouse’s (2006) knowing, believing and doing related to inclusion and inclusive practice. Specifically, the framework provides that inclusion depends on educators ‘knowing’ about theory, policy and legislation; ‘doing’ being the application of that knowledge; and ‘believing’ in the role in the inclusive practice to support learners in their education. The study finds that staff have an inconsistent understanding of inclusive education which leads to challenges in teaching and learning applications. Whilst there is an appetite for professional development in this area there are concerns as to the efficacy of offered supports and the scale by which such support will be utilized by staff. Analysis of the strategic plan, together with interview data, reveals a perceived mismatch in the pursuit of higher education elitism versus true inclusion. The strategic plan’s advocacy for policy and action to promote inclusion is perceived to be inconsistent with the perceptions of staff as to how policy is formed and implemented within the institute

    “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy

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    Transformative artificially intelligent tools, such as ChatGPT, designed to generate sophisticated text indistinguishable from that produced by a human, are applicable across a wide range of contexts. The technology presents opportunities as well as, often ethical and legal, challenges, and has the potential for both positive and negative impacts for organisations, society, and individuals. Offering multi-disciplinary insight into some of these, this article brings together 43 contributions from experts in fields such as computer science, marketing, information systems, education, policy, hospitality and tourism, management, publishing, and nursing. The contributors acknowledge ChatGPT’s capabilities to enhance productivity and suggest that it is likely to offer significant gains in the banking, hospitality and tourism, and information technology industries, and enhance business activities, such as management and marketing. Nevertheless, they also consider its limitations, disruptions to practices, threats to privacy and security, and consequences of biases, misuse, and misinformation. However, opinion is split on whether ChatGPT’s use should be restricted or legislated. Drawing on these contributions, the article identifies questions requiring further research across three thematic areas: knowledge, transparency, and ethics; digital transformation of organisations and societies; and teaching, learning, and scholarly research. The avenues for further research include: identifying skills, resources, and capabilities needed to handle generative AI; examining biases of generative AI attributable to training datasets and processes; exploring business and societal contexts best suited for generative AI implementation; determining optimal combinations of human and generative AI for various tasks; identifying ways to assess accuracy of text produced by generative AI; and uncovering the ethical and legal issues in using generative AI across different contexts

    2023-2024 Catalog

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    The 2023-2024 Governors State University Undergraduate and Graduate Catalog is a comprehensive listing of current information regarding:Degree RequirementsCourse OfferingsUndergraduate and Graduate Rules and Regulation

    Archaeological palaeoenvironmental archives: challenges and potential

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    This Arts and Humanities Research Council (AHRC) sponsored collaborative doctoral project represents one of the most significant efforts to collate quantitative and qualitative data that can elucidate practices related to archaeological palaeoenvironmental archiving in England. The research has revealed that archived palaeoenvironmental remains are valuable resources for archaeological research and can clarify subjects that include the adoption and importation of exotic species, plant and insect invasion, human health and diet, and plant and animal husbandry practices. In addition to scientific research, archived palaeoenvironmental remains can provide evidence-based narratives of human resilience and climate change and offer evidence of the scientific process, making them ideal resources for public science engagement. These areas of potential have been realised at an imperative time; given that waterlogged palaeoenvironmental remains at significant sites such as Star Carr, Must Farm, and Flag Fen, archaeological deposits in towns and cities are at risk of decay due to climate change-related factors, and unsustainable agricultural practices. Innovative approaches to collecting and archiving palaeoenvironmental remains and maintaining existing archives will permit the creation of an accessible and thorough national resource that can service archaeologists and researchers in the related fields of biology and natural history. Furthermore, a concerted effort to recognise absences in archaeological archives, matched by an effort to supply these deficiencies, can produce a resource that can contribute to an enduring geographical and temporal record of England's biodiversity, which can be used in perpetuity in the face of diminishing archaeological and contemporary natural resources. To realise these opportunities, particular challenges must be overcome. The most prominent of these include inconsistent collection policies resulting from pressures associated with shortages in storage capacity and declining specialist knowledge in museums and repositories combined with variable curation practices. Many of these challenges can be resolved by developing a dedicated storage facility that can focus on the ongoing conservation and curation of palaeoenvironmental remains. Combined with an OASIS + module designed to handle and disseminate data pertaining to palaeoenvironmental archives, remains would be findable, accessible, and interoperable with biological archives and collections worldwide. Providing a national centre for curating palaeoenvironmental remains and a dedicated digital repository will require significant funding. Funding sources could be identified through collaboration with other disciplines. If sufficient funding cannot be identified, options that would require less financial investment, such as high-level archive audits and the production of guidance documents, will be able to assist all stakeholders with the improved curation, management, and promotion of the archived resource

    THE VALUE OF THE MARKETPLACE OF IDEAS: ACADEMIC FREEDOM IN THE AMERICAN ACADEMY

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    This dissertation surveys several landmark U.S. Supreme Court cases of academic freedom in the 20th and 21st century to argue for the value of a tolerant and liberal interpretation of unrestricted academic freedom. Central to its argument is a defense of Oliver Wendell Holmes 1919 ruling in Abrams that society is best served where all expressions are tested in a “marketplace of ideas,” a term first used by John Stuart Mill in his 1859 essay, “On Liberty.” In an era of increasing casualization of academic labor (the adjunct labor force) and political paranoia about terror, I conclude that the continual defense and affirmation of academic freedom as a concept is particularly necessary to counterbalance repressive forces on academic knowledge production. I argue that the idea of academic freedom in America, expressed in the American Association of University Professor\u27s 1940 Statement of Principles on Academic Freedom and Tenure, has been greatly limited by social and political developments in the 20th and 21st centuries. The consequence of the erosion of academic freedom within the American academy is that generations of future students will not question or challenge the status quo. By looking at the erosion of academic freedom, I will argue that the philosophical basis of academic freedom must reside in the “marketplace of ideas,” and that contemporary labor practices threaten to extinguish academic freedom as it has been defined for over 100 years

    An empirical investigation of the relationship between integration, dynamic capabilities and performance in supply chains

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    This research aimed to develop an empirical understanding of the relationships between integration, dynamic capabilities and performance in the supply chain domain, based on which, two conceptual frameworks were constructed to advance the field. The core motivation for the research was that, at the stage of writing the thesis, the combined relationship between the three concepts had not yet been examined, although their interrelationships have been studied individually. To achieve this aim, deductive and inductive reasoning logics were utilised to guide the qualitative study, which was undertaken via multiple case studies to investigate lines of enquiry that would address the research questions formulated. This is consistent with the author’s philosophical adoption of the ontology of relativism and the epistemology of constructionism, which was considered appropriate to address the research questions. Empirical data and evidence were collected, and various triangulation techniques were employed to ensure their credibility. Some key features of grounded theory coding techniques were drawn upon for data coding and analysis, generating two levels of findings. These revealed that whilst integration and dynamic capabilities were crucial in improving performance, the performance also informed the former. This reflects a cyclical and iterative approach rather than one purely based on linearity. Adopting a holistic approach towards the relationship was key in producing complementary strategies that can deliver sustainable supply chain performance. The research makes theoretical, methodological and practical contributions to the field of supply chain management. The theoretical contribution includes the development of two emerging conceptual frameworks at the micro and macro levels. The former provides greater specificity, as it allows meta-analytic evaluation of the three concepts and their dimensions, providing a detailed insight into their correlations. The latter gives a holistic view of their relationships and how they are connected, reflecting a middle-range theory that bridges theory and practice. The methodological contribution lies in presenting models that address gaps associated with the inconsistent use of terminologies in philosophical assumptions, and lack of rigor in deploying case study research methods. In terms of its practical contribution, this research offers insights that practitioners could adopt to enhance their performance. They can do so without necessarily having to forgo certain desired outcomes using targeted integrative strategies and drawing on their dynamic capabilities
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