Trend Topic Analysis using Latent Dirichlet Allocation (LDA) (Study Case: Denpasar People’s Complaints Online Website)

According to the publication of the Central Bureau of Statistics 2017, the population of Denpasar people has increased to 914,300 people. The Increasing number of the population raises various problems that must be faced by the Denpasar’s Government. The variety of problems is in line with the increase in complaints data posted through Denpasar people’s complaints online website, which made it difficult to know the main topics of the problems. The purpose of this research is to find the main topics of complaints Denpasar residents quickly and efficiently. The method used to achieve the objective of the research is Latent Dirichlet Allocation topic models with Gibbs sampling parameter estimation. The number of topics obtained through the highest log-likelihood value -42,528.84, the value is in the number of topics 19. The trending topic was based on the highest topic probability, topic 4, with a topic probability value 0.055. Based on these results, the trend of a topic is on topic 4 which can be interpreted that many residents of Denpasar complained about damaged roads and requested to fix the roads

Topic modeling in marketing: recent advances and research opportunities

Using a probabilistic approach for exploring latent patterns in high-dimensional co-occurrence data, topic models offer researchers a flexible and open framework for soft-clustering large data sets. In recent years, there has been a growing interest among marketing scholars and practitioners to adopt topic models in various marketing application domains. However, to this date, there is no comprehensive overview of this rapidly evolving field. By analyzing a set of 61 published papers along with conceptual contributions, we systematically review this highly heterogeneous area of research. In doing so, we characterize extant contributions employing topic models in marketing along the dimensions data structures and retrieval of input data, implementation and extensions of basic topic models, and model performance evaluation. Our findings confirm that there is considerable progress done in various marketing sub-areas. However, there is still scope for promising future research, in particular with respect to integrating multiple, dynamic data sources, including time-varying covariates and the combination of exploratory topic models with powerful predictive marketing models

Visual sentiment topic model based microblog image sentiment analysis

With a growing number of images being used to express opinions in Microblog, text based sentiment analysis is not enough to understand the sentiments of users. To obtain the sentiments implied in Microblog images, we propose a Visual Sentiment Topic Model (VSTM) which gathers images in the same Microblog topic to enhance the visual sentiment analysis results. First, we obtain the visual sentiment features by using Visual Sentiment Ontology (VSO); then, we build a Visual Sentiment Topic Model by using all images in the same topic; finally, we choose better visual sentiment features according to the visual sentiment features distribution in a topic. The best advantage of our approach is that the discriminative visual sentiment ontology features are selected according to the sentiment topic model. The experiment results show that the performance of our approach is better than VSO based model. ? 2014 Springer Science+Business Media New Yor