Gamification in Mobile Payment: An Empirical Investigation

Mobile payment has evolved from a basic payment method into a community that provides a variety of value-added services. These services are meant to encourage continuous use by enhancing the value and experience of the fundamental payment services. This paper investigates the effects of gamification on the sustained usage of mobile payment. Using a sample of 323 Alipay Ant Forest users collected through online questionnaires, we find that gamification has a strong and direct impact on the continuous use of mobile payment. Interestingly, despite the fact that gamification also positively influences flow experience, flow experience derived from gamification has no significant impact on continuous use. Despite the fact that gamification provides an enjoyable and immersive experience and raises users\u27 awareness of the mobile payment app, it appears that the key utilitarian value of the app is still a payment tool with a focus on its convenience, security and versatility

CROWDSOURCING AS A MOBILE SERVICE - CASE STUDY: PUBLISHING PHOTOGRAPHY

Crowdsourcing- a method for companies to utilize the power of the crowd through internet-based platforms- is a relatively new phenomenon. When offered as a mobile service, crowdsourcing transcends the spatial, temporal and contextual barriers of traditional job requirements, offering an ubiquitous service and access, and providing a suite of both utilitarian and hedonic functions. IS literature indicates that users? extrinsic motivation is a stronger determinant to use utilitarian systems, while intrinsic motivation is a stronger determinant for hedonic systems. However, when the crowdsourced service, such as photography, is both hedonic and utilitarian by nature, users? perceptions of the service are unclear. Earlier research reports mixed results: while some studies suggest that tangible rewards can have an impact on the intrinsic motivation, other studies suggest the opposite. Hence, our study focuses on how the users perceive mobile crowdsourcing services, what motivates them to participate, and how the financial reward affects their intention to participate. In this paper, we outline an ongoing study of a company in Finnish publishing industry crowdsourcing photography. After interviews with the company executives, we will next conduct a series of interviews with the users, and finally, conduct a quasi-experiment to test the developed theoretical model

Connecting through smartphones: Cognitive, social, emotional motivations, and the experience of value perceptions

Smartphones became a dominant medium for communication with the emergence of converging technology. Since smartphones enable people to access various services, and to interact with other people within mobile social networks, users have become highly involved with such devices. To understand motivational factors associated with using smartphone, this study was informed by perceived cognition (i.e., expected outcomes) and social influence (i.e., social identity) from a social cognitive perspective, which was expanded to incorporate the dimension of emotional attachment. To develop its “motivational framework”, this study adopted social cognitive theory and attachment theory. This study also investigated the “experience of value perceptions” (i.e., perceived social, hedonic, and utilitarian values) that emerged concurrently with smartphone use. Moreover, consumption value theory was employed to understand the perceived values of smartphone users. Ultimately, a Motivation-Experience-Behavior (M-E-B) model was suggested for smartphone users. The main purpose of this study is to examine how different motivations influence perceived values of using the device, which consequently explains current smartphone use. Structural equation modeling (SEM) was used to test the proposed model. Data collected from 738 current smartphone users was analyzed. Regarding results, cognitive factors (i.e., information seeking, entertained activity, and self-reactiveness), and social influence (i.e., SNS social identity) explained value perceptions (i.e., social, hedonic, and utilitarian values). Expectations of social contact, however, did not explain value perception (i.e., social value). Effects of emotional attachment on value perceptions (i.e., social, hedonic, and utilitarian values) were detected. Consequently, perceived values influenced recent use of the smartphone. In addition, demographic differences (e.g., age, sex, socioeconomic status, and race) as regards such motivations were found, and demographic variables were further included in the model as control variables. Last, to examine sex differences in the hypothesized model, two different sex groups were compared. In the male group, motivation of entertainment activity did not explain hedonic value perception, and experiences of social and hedonic values importantly explained use of the smartphone. In the female group, motivation of self-reactiveness did not have an effect on hedonic value perception, and experiences of social and functional values had an effect on use of the smartphone

The Flipside of Ubiquitous Connectivity by Smartphone-based Social Networking Service (SNS): Social Presence and Privacy Concern

The spread of smartphones triggers the universal use of smartphone-based social networking services (SNS) from younger generations in their teens and twenties to older ones in their fifties and sixties. SNS would no longer be the preserve of younger generations. Smartphone-based SNS can be enjoyed by everyone irrespective of age or gender. Under the circumstances, this study attempts to shed light on the sources of enjoyment, which has been argued as a key determinant of hedonic IS use, assuming that ubiquitous connectivity is a foundation of using smartphone-based SNS. This is because the main reason that people use smartphone-based SNS is to maintain seamless connection with others such as family, friends and acquaintances. Furthermore, the study examines factors related to enjoyment considering both sides of ubiquitous connectivity due to smartphone-based SNS use (i.e., social presence and privacy concern) and also verifies the effects of these variables on SNS continuance intention. Our results show that first, ubiquitous connectivity increases social presence and privacy concern. Second, enjoyment comes from not only ubiquitous connectivity but also social presence and privacy concern. Finally, smartphone-based SNS continuance intention is determined by enjoyment, social presence and privacy concern. Discussion and implications on the results are presented

Understanding Mobile Showrooming Based on a Technology Acceptance and Use Model

Showrooming is an increasingly popular behaviour in the omnichannel era. The purpose of this paper is to understand the consumer intention to showroom through a technology acceptance and use model based on UTAUT2 that includes value consciousness and purchase involvement as drivers of showrooming intention and mobile dependency as a moderator. Data collected via a survey answered by 659 showroomers were analysed using Partial Least Squares (PLS). Results show that value consciousness, purchase involvement, hedonic motivation and social influence explain mobile showrooming intention and mobile dependency moderates the impact of value consciousness on mobile showrooming intention. Our results offer suggestions for multichannel retailers to deal with showroomers visiting their stores to try to turn them into buyers

Values and e-Consumer Behavior

e-Consumer behavior models prior attitudes to predict e-loyalty in front values or another internal factors of customers. Scientific literature relegates to a second term the importance of values in purchase online like a predictive factor of e-loyalty. The following chapter explains why values will be determinant in consumer behavior online and e-loyalty

Unlocking the potential of Artificial Intelligence: barriers and barriers’ inhibitors regarding the adoption of artificial intelligence-enabled products by consumers

Despite the optimistic forecasts of some years ago about the diffusion of smart objects (SOs), consumers' adoption of such devices is still in its infancy. Building on marketing literature about consumer resistance to the adoption of innovation, consumer privacy concerns, and consumer-smart objects relationships, the goal of this work is threefold: 1) identifying barriers to consumers' adoption that are specific to smart devices, and identifying the most important barrier discriminating between adopters and non-adopters; 2) identifying inhibitors specific to the main barriers to the adoption (i.e., data collection concerns); 3) identifying a new barrier to the adoption stemming from the possible relationship that can occur between consumer and smart object. Each objective is the subject of one paper. Indeed, the dissertation is composed of three different papers. Concerning the results, the first paper shed light on the main barrier to the adoption of SOs (i.e., data collection concerns); the second paper uncovers whether, why, and when the explanation about how an algorithm gathers and processes consumers' personal data and the level of control over the management of personal data that the firm provides to the consumer can reduce consumers' data collection concerns. Finally, the third paper uncovers a new, relational barrier to the adoption of SOs highlighting four different fears and respective negative social roles anticipated by consumers

Intention to Adopt E-Commerce: A Comparative Review Across Developed and Developing Economies

The purpose of this study is to conduct a comprehensive literature review of online purchase intention and present a comparative case between developed and developing economies over a 20-year period to reveal insightful implications for academia and industry. Online purchase intention refers to the intended behavior of an individual to buy a product or service from an online store. Prior research has failed to present a review that compares an individual’s online purchase intention across developed and developing economies in order to disclose the largest and smallest influencing factors, theories, and models in e-commerce. Our sample consists of 97 relevant articles focusing on online purchase intention retrieved from various quality databases, specifically from 53 peer-reviewed and validated journals. This research, in brief, will show different phases of analysis to better understand the current landscape of e-commerce behavioral intention and provide useful insights to researchers and professionals

Is this the beginning of the end for retail websites? A professional perspective

This paper expects to understand professionals opinion concerning the impact of the increasing use of Social Media (SM) and commercial Mobile Applications (MA) instead of retail websites in their online strategy. Unstructured interviews with Internet professionals were applied on the LinkedIn professional SM platform, and one hundred and twenty-seven professionals provided their perspective. Data were analyzed using a Text Mining approach, and the outcome revealed professionals resistance to set SM in the center of the online strategy and highlighted the preference of users to use search engines that, in turn, will lead them to a retail website.info:eu-repo/semantics/acceptedVersio

Toward an understanding of the impact of mobile data services on individual quality of life

The ubiquity of information technology has increased at an exponential rate since the inception of the internet. This phenomenon has only been compounded by the ability to connect through wireless mobile devices. The concept of quality of life (QOL) has been a highly researched area in many different disciplines, although there is a dearth of research on this concept and how it relates to the field of information systems. This study examines how mobile data services (MDS) is used in a multitude of life domains and what influence this has on an individual’s QOL. This research incorporates both qualitative/interpretive and quantitative methodologies to better understand this phenomenon. First we conduct interviews to gain a better understanding of the life domains influenced by MDS use and how these different types or use influence the QOL of individuals. Next a large scale quantitative survey is undertaken to test the hypothesized relationships emanating from the interpretive study. The survey is then administered in two different countries to test the significance national culture might play on MDS use. Findings suggest similar results from the U.S. and India and provide support for the usefulness of the research model and Maslow’s Hierarchy of Needs theory to explain how MDS use relates to an individual’s QOL. Contradicting much of the literature on the negative effects of work-life conflict and MDS addiction, our findings suggest that individuals are motivated by certain needs and make rational decisions based on realized motivational needs. While work-life conflict and MDS addiction might have negative influence on relationships with friends and family, continued use of MDS leading to these behaviors was shown to be positively related to esteem and self-actualization needs, respectively. Findings also suggest cultural differences paired with economic dissimilarities between the U.S. and India from the qualitative and quantitative studies