Personalization in cultural heritage: the road travelled and the one ahead

Over the last 20 years, cultural heritage has been a favored domain for personalization research. For years, researchers have experimented with the cutting edge technology of the day; now, with the convergence of internet and wireless technology, and the increasing adoption of the Web as a platform for the publication of information, the visitor is able to exploit cultural heritage material before, during and after the visit, having different goals and requirements in each phase. However, cultural heritage sites have a huge amount of information to present, which must be filtered and personalized in order to enable the individual user to easily access it. Personalization of cultural heritage information requires a system that is able to model the user (e.g., interest, knowledge and other personal characteristics), as well as contextual aspects, select the most appropriate content, and deliver it in the most suitable way. It should be noted that achieving this result is extremely challenging in the case of first-time users, such as tourists who visit a cultural heritage site for the first time (and maybe the only time in their life). In addition, as tourism is a social activity, adapting to the individual is not enough because groups and communities have to be modeled and supported as well, taking into account their mutual interests, previous mutual experience, and requirements. How to model and represent the user(s) and the context of the visit and how to reason with regard to the information that is available are the challenges faced by researchers in personalization of cultural heritage. Notwithstanding the effort invested so far, a definite solution is far from being reached, mainly because new technology and new aspects of personalization are constantly being introduced. This article surveys the research in this area. Starting from the earlier systems, which presented cultural heritage information in kiosks, it summarizes the evolution of personalization techniques in museum web sites, virtual collections and mobile guides, until recent extension of cultural heritage toward the semantic and social web. The paper concludes with current challenges and points out areas where future research is needed

Tourism and the smartphone app: capabilities, emerging practice and scope in the travel domain.

Based on its advanced computing capabilities and ubiquity, the smartphone has rapidly been adopted as a tourism travel tool.With a growing number of users and a wide varietyof applications emerging, the smartphone is fundamentally altering our current use and understanding of the transport network and tourism travel. Based on a review of smartphone apps, this article evaluates the current functionalities used in the domestic tourism travel domain and highlights where the next major developments lie. Then, at a more conceptual level, the article analyses how the smartphone mediates tourism travel and the role it might play in more collaborative and dynamic travel decisions to facilitate sustainable travel. Some emerging research challenges are discussed

Demographic Transformation and the Future of Museums

In 2009 the Center for the Future of Museums commissioned Betty Farrell to produce a report to explore in more detail the demographic trends in American society and their implications for museums. The report identifies, synthesizes, and interprets existing research on demographics, cultural consumer attitudes, museum diversity practices, and related topics. It is meant to help the museum field explore the future of museums in a "majority minority" society. Topics of inquiry include national demographic projections for the next 25 years with a focus on the shifting racial and ethnic composition of the United States; current patterns of museum attendance (and cultural participation more generally) by race, ethnicity, cultural origin and other relevant factors; culturally/ethnically specific attitudes towards museums, including perceptual and behavioral barriers to museum attendance; ways that museums currently reach out to diverse audiences; specific models and best practices; and larger trends in societal attitudes towards racial and other classifications

Trendswatch 2013: Back to the Future

TrendsWatch 2013 highlights six trends that CFM's staff and advisors believe are highly significant to museums and their communities, based on our scanning and analysis over the past year. For each trend, we provide a brief summary, list examples of how the trend is playing out in the world, comment on the trend's significance to society and to museums specifically, and suggest ways that museums might respond. We also provide links to additional readings. TrendsWatch provides valuable background and context for your museum's planning and implementation

Understanding Space: the nascent synthesis of cognition and the syntax of spatial morphologies

24-28 September, 200

Field Trip! Assessing Business Student Interest in Plant Tours and Their Product Categories

Business educators are challenged daily to provide fresh ideas in the classroom and to use new methods to stimulate active learning. One option is to use manufacturing plant tours, company museums, and company visitor centers to supplement traditional classroom activities. This manuscript details this growing type of tourism (known as Consumer Experience Tourism) and identifies the product categories of greatest interest to today’s students in Business and Economics. Business educators are encouraged to more fully embrace this under-utilized resource to promote active student learning and to select those destinations of greatest interest to their particular student audiences

Designing visitor experience for open-ended creative engagement in art museums: A conceptual multi-touch prototype design

The popularity and influence of digital interaction in museum design has greatly increased along with developments of society and technology. Science museums and natural history museums treat digital interactions, such as multi-touch displays, as important tools in exhibition design that improve the interactivity of visitor experience through open-ended activities. Art museums, however, which mostly focus on displaying art collections and lack hands-on activities in exhibits, have yet to embrace this type of interactivity. The visitor experience in art museums is still relatively passive: their digital interactions are limited to catalogs of art history, which offer few opportunities for personal input. Furthermore, modern art is especially difficult for visitors to interpret and engage. This study is an attempt to address this gap in usage of interactive displays in art museums by introducing open-ended interactions as a way to engage visitors about modern art. It culminates in the design of a multi-touch application, What Inspires You?, to demonstrate possible approaches that can be used to enrich the visitor experience in art museums through educative perspectives. Museum education literature shows that constructivism is an effective theory for guiding interaction design to personalize visitors\u27 learning experiences at museums. The conceptual prototype developed in this study is informed by constructivism and a way for art museums to help visitors bridge modern art and personal experience by engaging them with the inspirations that affect art creation and then allowing them to experiment with artistic expression themselves. The prototype combines concepts of museum interactivity, pedagogies of museum education, and multi-touch interface design to enhance dynamic experience so visitors can create their own unique learning experience. This prototype is a new potential approach that can help art museums to engage their visitors more effectively through open-ended interactivity

Understanding and Telling Stories across Online and Real-world Cultural and Historical Artefacts

Storytelling is a natural way for humans to make sense of their world. Narratives structure experience into expected forms that improve understanding of relationships between discrete objects and events. This is the rationale behind museum curation, which organises objects in the physical museum space to reveal how they are related. This thesis explores how to support people to tell and experience narratives across multiple objects. For the online world, a model of curatorial inquiry is introduced which is designed to support a historical inquiry from online sources. This model extends existing inquiry models and is inspired by museum practice in which curators organize objects into museum narratives. For the physical world, a model is introduced that describes navigation through both the physical and conceptual neighbourhood of a set of objects. It is designed to support tourist activities across a non-portable set of cultural objects, such as statues, buildings, or landscape features. Key findings, based on both participant studies and analysis of data from Foursquare, is that while people are keen to understand stories that link places in a physical space, they prefer to navigate using physical, rather than conceptual proximity, and to visit places that are popular. This is counter to many mobile tour guides that focus on prompting navigation to similar places. The proposal of this thesis is therefore to develop applications that support tourists in understanding both what is physically nearby and conceptually nearby. This would allow them to use physical proximity - or any preferred alternative – to select where to go next, whilst supporting them to make links between the places they visit. In this way tourists would be provided with enough information about the relationships of places within a physical neighbourhood that they can start to understand and create their own stories about them

A mixed reality neighborhood tour: understanding visitor experience and perceptions

Museums are increasingly turning to technology to improve their offerings. This presents an opportunity to surrounding neighborhoods to take advantage of the museum in order to connect with visitors and offer them a glimpse into their community. The work presented in this article contributes to advancing the state of the art in designing Mixed Reality (MR) entertainment experiences by presenting and discussing Yasmine’s Adventures (YA), a mobile application aiming to extend the museum visitor’s experience into the surrounding neighborhood. YA demonstrates the potential of MR in engaging visitors to explore neglected urban areas. This is achieved by incorporating the opinions of community members, and other contextual information, into a fictional story telling journey, delivered through a MR entertainment experience distributed in real space. Consequently, users are provided with opportunity to connect with enriched portraits of these spaces. Results from a quantitative and qualitative evaluation showed that participants’ perception of the neighborhood was positively affected by the experience, which fostered curiosity and willingness to explore the neighborhood both at the spatial and social levels. By taking the tour, participants increased their interest in interacting with locals and fostered greater knowledge of the area, which they were willing to share after experiencing it.info:eu-repo/semantics/publishedVersio