Improving Reachability and Navigability in Recommender Systems

In this paper, we investigate recommender systems from a network perspective and investigate recommendation networks, where nodes are items (e.g., movies) and edges are constructed from top-N recommendations (e.g., related movies). In particular, we focus on evaluating the reachability and navigability of recommendation networks and investigate the following questions: (i) How well do recommendation networks support navigation and exploratory search? (ii) What is the influence of parameters, in particular different recommendation algorithms and the number of recommendations shown, on reachability and navigability? and (iii) How can reachability and navigability be improved in these networks? We tackle these questions by first evaluating the reachability of recommendation networks by investigating their structural properties. Second, we evaluate navigability by simulating three different models of information seeking scenarios. We find that with standard algorithms, recommender systems are not well suited to navigation and exploration and propose methods to modify recommendations to improve this. Our work extends from one-click-based evaluations of recommender systems towards multi-click analysis (i.e., sequences of dependent clicks) and presents a general, comprehensive approach to evaluating navigability of arbitrary recommendation networks

Impact of Service Quality on Customers’ Advocacy; Mediating Role of Customers’ Loyalty: A case of selected Private Hospitals of Peshawar

The aim of the current study is to determine how service quality influence customers’ advocacy directly and indirectly through customers’ loyalty in private sector hospitals of Peshawar. Famous servqual model used for the analysis of service quality of the selected hospitals. Confirmatory factor analysis used to examine the fitness of the model and then with the help of path analysis hypotheses were checked. After analysis it was found that the relationship of service quality and customer advocacy was fully mediated by customer loyalty. The current study would be very useful for the hospital’s management in evaluation of service quality. Furthermore, the findings of the current study would also be useful in getting more customers. Marketing and management personnel of the hospitals would more emphasis on service quality to produce loyal customer, who eventually turns into advocates.Â

A fuzzy semantic information retrieval system for transactional applications

In this paper, we present an information retrieval system based on the concept of fuzzy logic to relate vague and uncertain objects with un-sharp boundaries. The simple but comprehensive user interface of the system permits the entering of uncertain specifications in query forms. The system was modelled and simulated in a Matlab environment; its implementation was carried out using Borland C++ Builder. The result of the performance measure of the system using precision and recall rates is encouraging. Similarly, the smaller amount of more precise information retrieved by the system will positively impact the response time perceived by the users

Evaluating advanced search interfaces using established information-seeking model

When users have poorly defined or complex goals search interfaces offering only keyword searching facilities provide inadequate support to help them reach their information-seeking objectives. The emergence of interfaces with more advanced capabilities such as faceted browsing and result clustering can go some way to some way toward addressing such problems. The evaluation of these interfaces, however, is challenging since they generally offer diverse and versatile search environments that introduce overwhelming amounts of independent variables to user studies; choosing the interface object as the only independent variable in a study would reveal very little about why one design out-performs another. Nonetheless if we could effectively compare these interfaces we would have a way to determine which was best for a given scenario and begin to learn why. In this article we present a formative framework for the evaluation of advanced search interfaces through the quantification of the strengths and weaknesses of the interfaces in supporting user tactics and varying user conditions. This framework combines established models of users, user needs, and user behaviours to achieve this. The framework is applied to evaluate three search interfaces and demonstrates the potential value of this approach to interactive IR evaluation