Impact of shopping emotion towards impulse buying in e-commerce platform

This empirical research aims to examine the influence of discount programs, website quality, and online reviews directly and indirectly on the impact of shopping emotion towards impulse buying on the e-commerce website. Data were purposively obtained from a total population of 130 respondents and analyzed using a Structural Equation Model (SEM). The results showed a significant positive effect on discount Programs and Website Quality on impulse buying with shopping emotions as a mediating variable. Besides, the result also showed an insignificant impact on online reviews

The Effect of Real-time Headbox Adjustments on Data Quality

Following a patent owned by Tobii, the framerate of a CMOS camera can be increased by reducing the size of the recording window so that it fits the eyes with minimum room to spare. The position of the recording window can be dynamically adjusted within the camera sensor area to follow the eyes as the participant moves the head. Since only a portion of the camera sensor data is communicated to the computer and processed, much higher framerates can be achieved with the same CPU and camera.Eye trackers can be expected to present data at a high speed, with good accuracy and precision, small latency and with minimal loss of data while allowing participants to behave as normally as possible. In this study, the effect of headbox adjustments in real-time is investigated with respect to the above-mentioned parameters.It was found that, for the specific camera model and tracking algorithm, one or two headbox adjustments per second, as would normally be the case during recording of human participants, could be tolerated in favour of a higher framerate. The effect of adjustment of the recording window can be reduced by using a larger recording window at the cost of the framerate