Reputation of Oral and Maxillofacial Surgery in the UK:the patients' perspective

Our intention is to shed theoretical and practical light on the professional reputation of Oral and Maxillofacial Surgery (OMFS) in the UK by drawing on theories from management literature, particularly concerning reputation. Since professional reputation is socially constructed by stakeholders, we used interpretivist methods to conduct a qualitative study of patients (stakeholders) to gain an insight into their view of the profession. Findings from our focus groups highlighted the importance of “soft-wired skills” and showed a perception – reality gap in the interaction between patients and doctors. They also highlighted the importance of consistency, relational coordination, mechanisms to enable transparent feedback, and professional processes of governance. To help understand how best to manage the reputation of the specialty, we also explored how this is affected by the media and the Internet

Social Media Strategies in the Retail Sector: Analysis and Recommendations for Three Multi-National Retailers

During the last twenty years (1995-2015), the world of commerce has expanded beyond the traditional brick-and-mortar high street to a global shop front accessible to billions of users via the Worldwide Web (WWW). Consumers are now using the web to immerse themselves in virtual shop fronts, using Social Media (SM) to communicate and share product ideas with friends and family. Retail organisations recognise the need to develop and adapt their strategies to respond to the increasing use of SM. New goals must be set in order to identify how companies will integrate social media into current practices. This research aims to suggest an advisable and comprehensive SM strategy for companies operating in the global retail sector, based on an exploratory analysis of three multi-national retail organisations' existing SM strategies. This will be assessed in conjunction with a broader investigation into social media in the retail industry. From this, a strategy will be devised to improve internal and external communication as well as knowledge management through the use of social media. Findings suggest that the use of SM within the retail industry has dramatically improved collaboration and communication processes for organisations as they are now able to converse better with stakeholders and the tools are relatively simple to integrate and implement as they benefit one another

Altering Credibility Through Short-term Government Branding: A Digital Framing Experiment

Government branding is a practice that can be tied to promoting an institution (long-term orientation) or a particular administration and its elected official (short-term orientation), using both physical and digital artifacts. Reviewing the related work in the literature, we document the existence and visibility of an administration-dependent government brand in a developing country by mining social media data and the Google 2019 Spanish corpus. We test the hypothesis that administration-dependent government iconography (e.g. a logo) can lead to a change in the perceived credibility of public information in digital environments. Using an experimental survey approach that parallels the application of framing, we find that short term orientated government iconography can be detrimental to the credibility of government institutions, while they can also be seen as social opportunity costs, as budgets invested in them can be capitalized in later elections and not in the mission of the temporarily branded government body

Demand Drivers in the Emerging Market for Low Emission Vehicles in Scotland

Non peer reviewedPostprin

Making a Case for Political Technical Communication (Pxtc)

In This Article, I Argue that the Accelerated Adoption of Political Technology during the COVID-19 Pandemic Evinces Exigency for a Rhetorically Grounded Framework to Teach, Research, and Practice Political Technical Communication (PxTC) as a Sub-Discipline. as a Starting Point, I Use a Rhetorical Genre Studies Approach to Identify Political Social Actions that Separate Political Communication Technologies into Four Distinct Genres: Election, Electioneering, Constituent Services, and Punditry

Chasing Sustainability on the Net : International research on 69 journalistic pure players and their business models

This report outlines how online-based journalistic startups have created their economical locker in the evolving media ecology. The research introduces the ways that startups have found sustainability in the markets of ten countries. The work is based on 69 case studies from Europe, USA and Japan. The case analysis shows that business models can be divided into two groups. The storytelling-oriented business models are still prevalent in our findings. These are the online journalistic outlets that produce original content – news and stories for audiences. But the other group, service-oriented business models, seems to be growing. This group consists of sites that don’t try to monetize the journalistic content as such but rather focus on carving out new functionality. The project was able to identify several revenue sources: advertising, paying for content, affiliate marketing, donations, selling data or services, organizing events, freelancing and training or selling merchandise. Where it was hard to evidence entirely new revenue sources, it was however possible to find new ways in which revenue sources have been combined or reconfigured. The report also offers practical advice for those who are planning to start their own journalistic site

A comparative case study: Examining the organizational use of social networking sites

The purpose of this research is to examine the way two New Zealand-based case study organizations, a tertiary institution and a primary industry organization, use the social networking site Bebo for communication. Both organizations recruited young people aged 16-19, to work in the primary industry and to attend the tertiary institution. This interpretive, qualitative comparative case study identifies why each organization decided to use Bebo, what it intended to achieve, whether Bebo helped each organization to achieve its goals and objectives, and the challenges and opportunities for developing authentic and interactive dialogue faced by each organization with its intended public. Interviews were conducted with organizational members and spokespeople involved in each campaign. A critical discourse analysis is applied to all transcripts and the Bebo profiles. Other relevant organizational documents, including press releases and information brochures, provide contextual information for the analysis. The findings indicate that both organizations have been misled by a taken-for-granted assumption about young people's use of the social networking site Bebo, with the research raising questions about whether the campaign reached the target audience or not. Other findings highlight that the tertiary institution reframed the social media-influenced understanding of 'engagement', from a two-way collaborative interaction between an organization and its publics, to a one-way, direct marketing effort by the organization. Questions are raised about the tertiary institutions use of Bebo as a marketing tool and harvesting users' personal information through a quiz. Findings indicate that both organizations were concerned about threats to their reputation, choosing to monitor both the comments left on the spokespeople's profiles by Bebo users, and the spokespeople's behaviour on Bebo. Evaluating success is identified as a challenge for both organizations, as well as issues associated with the production and distribution of the campaigns on Bebo. The findings identify opportunities for future research, to help organizations navigate the uncertainty associated with using social media applications and technologies for public relations and organizational communication. The research also highlights opportunities for other organizations to improve on the case study organizations' current use of the social networking site Bebo, to ensure future use of the application embodies dialogue, interaction and collaboration between the organizations and their target publics

Consumption of Organic Foods from a Life History Perspective: An Exploratory Study among British Consumers

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