Electronic word of mouth in social media: The common characteristics of retweeted and favourited marketer-generated content posted on Twitter

Marketers desire to utilise electronic word of mouth (eWOM) marketing on social media sites. However, not all online content generated by marketers has the same effect on consumers; some of them are effective while others are not. This paper aims to examine different characteristics of marketer-generated content (MGC) that of which one lead users to eWOM. Twitter was chosen as one of the leading social media sites and a content analysis approach was employed to identify the common characteristics of retweeted and favourited tweets. 2,780 tweets from six companies (Booking, Hostelworld, Hotels, Lastminute, Laterooms and Priceline) operating in the tourism sector are analysed. Results indicate that the posts which contain pictures, hyperlinks, product or service information, direct answers to customers and brand centrality are more likely to be retweeted and favourited by users. The findings present the main eWOM drivers for MGC in social media.Abdulaziz Elwalda and Mohammed Alsagga

Learning Multimodal Latent Attributes

Abstract—The rapid development of social media sharing has created a huge demand for automatic media classification and annotation techniques. Attribute learning has emerged as a promising paradigm for bridging the semantic gap and addressing data sparsity via transferring attribute knowledge in object recognition and relatively simple action classification. In this paper, we address the task of attribute learning for understanding multimedia data with sparse and incomplete labels. In particular we focus on videos of social group activities, which are particularly challenging and topical examples of this task because of their multi-modal content and complex and unstructured nature relative to the density of annotations. To solve this problem, we (1) introduce a concept of semi-latent attribute space, expressing user-defined and latent attributes in a unified framework, and (2) propose a novel scalable probabilistic topic model for learning multi-modal semi-latent attributes, which dramatically reduces requirements for an exhaustive accurate attribute ontology and expensive annotation effort. We show that our framework is able to exploit latent attributes to outperform contemporary approaches for addressing a variety of realistic multimedia sparse data learning tasks including: multi-task learning, learning with label noise, N-shot transfer learning and importantly zero-shot learning

Video summarization by group scoring

In this paper a new model for user-centered video summarization is presented. Involvement of more than one expert in generating the final video summary should be regarded as the main use case for this algorithm. This approach consists of three major steps. First, the video frames are scored by a group of operators. Next, these assigned scores are averaged to produce a singular value for each frame and lastly, the highest scored video frames alongside the corresponding audio and textual contents are extracted to be inserted into the summary. The effectiveness of this approach has been evaluated by comparing the video summaries generated by this system against the results from a number of automatic summarization tools that use different modalities for abstraction

TagBook: A Semantic Video Representation without Supervision for Event Detection

We consider the problem of event detection in video for scenarios where only few, or even zero examples are available for training. For this challenging setting, the prevailing solutions in the literature rely on a semantic video representation obtained from thousands of pre-trained concept detectors. Different from existing work, we propose a new semantic video representation that is based on freely available social tagged videos only, without the need for training any intermediate concept detectors. We introduce a simple algorithm that propagates tags from a video's nearest neighbors, similar in spirit to the ones used for image retrieval, but redesign it for video event detection by including video source set refinement and varying the video tag assignment. We call our approach TagBook and study its construction, descriptiveness and detection performance on the TRECVID 2013 and 2014 multimedia event detection datasets and the Columbia Consumer Video dataset. Despite its simple nature, the proposed TagBook video representation is remarkably effective for few-example and zero-example event detection, even outperforming very recent state-of-the-art alternatives building on supervised representations.Comment: accepted for publication as a regular paper in the IEEE Transactions on Multimedi