UNDERSTANDING MUSIC TRACK POPULARITY IN A SOCIAL NETWORK

Thousands of music tracks are uploaded to the Internet every day through websites and social networks that focus on music. While some content has been popular for decades, some tracks that have just been released have been ignored. What makes a music track popular? Can the duration of a music track’s popularity be explained and predicted? By analysing data on the performance of a music track on the ranking charts, coupled with the creation of machine-generated music semantics constructs and a variety of other track, artist and market descriptors, this research tests a model to assess how track popularity and duration on the charts are determined. The dataset has 78,000+ track ranking observations from a streaming music service. The importance of music semantics constructs (genre, mood, instrumental, theme) for a track, and other non-musical factors, such as artist reputation and social information, are assessed. These may influence the staying power of music tracks in online social networks. The results show it is possible to explain chart popularity duration and the weekly ranking of music tracks. This research emphasizes the power of data analytics for knowledge discovery and explanation that can be achieved with a combination of machine-based and econometrics-based approaches

Topicality and Social Impact: Diverse Messages but Focused Messengers

Are users who comment on a variety of matters more likely to achieve high influence than those who delve into one focused field? Do general Twitter hashtags, such as #lol, tend to be more popular than novel ones, such as #instantlyinlove? Questions like these demand a way to detect topics hidden behind messages associated with an individual or a hashtag, and a gauge of similarity among these topics. Here we develop such an approach to identify clusters of similar hashtags by detecting communities in the hashtag co-occurrence network. Then the topical diversity of a user's interests is quantified by the entropy of her hashtags across different topic clusters. A similar measure is applied to hashtags, based on co-occurring tags. We find that high topical diversity of early adopters or co-occurring tags implies high future popularity of hashtags. In contrast, low diversity helps an individual accumulate social influence. In short, diverse messages and focused messengers are more likely to gain impact.Comment: 9 pages, 7 figures, 6 table

Entertainment in the 21st Century: Is an Independent Networked Multimedia Production and Promotion Firm a Viable Business Option in the Modern Entertainment Industry?

“Artists are being stifled by the ‘major label’ stance that exclusively demands what’s ours is ours and can only be handled by us. It should be more about creative freedom” (Monstercat Manifesto). Over the past fifteen years, we have witnessed how the internet has changed how entertainment is distributed and consumed. This has led to a change in behavior from major entertainment production firms, and has given way to the surge of independent labels and production houses. Now, entertainers can lead successful careers by reaching their audience through digital platforms, successfully decreasing production and distribution costs. Consumers can find an unlimited amount of ad-supported content that they can access for free. Understanding these change is vital in finding and solving the problems these changes have produced

The Skipping Behavior of Users of Music Streaming Services and its Relation to Musical Structure

The behavior of users of music streaming services is investigated from the point of view of the temporal dimension of individual songs; specifically, the main object of the analysis is the point in time within a song at which users stop listening and start streaming another song ("skip"). The main contribution of this study is the ascertainment of a correlation between the distribution in time of skipping events and the musical structure of songs. It is also shown that such distribution is not only specific to the individual songs, but also independent of the cohort of users and, under stationary conditions, date of observation. Finally, user behavioral data is used to train a predictor of the musical structure of a song solely from its acoustic content; it is shown that the use of such data, available in large quantities to music streaming services, yields significant improvements in accuracy over the customary fashion of training this class of algorithms, in which only smaller amounts of hand-labeled data are available

The Implications of Viral Media & Advocacy: Kony 2012

This research paper analyzes the video “Kony 2012” as an example of advocacy film making and viral media. By analyzing critical sources, I draw conclusions as to why this video became the most viral video of all time and how other advocacy groups can use this phenomenon to learn about viral advocacy media. Using data from LexisNexis Academic, I track the popularity of “Kony 2012” via different forms of media (blogs, news articles, etc.) and compare my data to prior research conducted on social media sites. Ultimately, I will find that several key characteristics can be pinpointed as the primary cause for the film’s viral ability; including a pre-existing network of followers and the film’s ability to spread through social and traditional media. Additionally, I will conclude that the film’s inconsistent facts and the organizations behaviors played a role in the film’s demise

Cultural transmission modes of music sampling traditions remain stable despite delocalization in the digital age

Music sampling is a common practice among hip-hop and electronic producers that has played a critical role in the development of particular subgenres. Artists preferentially sample drum breaks, and previous studies have suggested that these may be culturally transmitted. With the advent of digital sampling technologies and social media the modes of cultural transmission may have shifted, and music communities may have become decoupled from geography. The aim of the current study was to determine whether drum breaks are culturally transmitted through musical collaboration networks, and to identify the factors driving the evolution of these networks. Using network-based diffusion analysis we found strong evidence for the cultural transmission of drum breaks via collaboration between artists, and identified several demographic variables that bias transmission. Additionally, using network evolution methods we found evidence that the structure of the collaboration network is no longer biased by geographic proximity after the year 2000, and that gender disparity has relaxed over the same period. Despite the delocalization of communities by the internet, collaboration remains a key transmission mode of music sampling traditions. The results of this study provide valuable insight into how demographic biases shape cultural transmission in complex networks, and how the evolution of these networks has shifted in the digital age