Advertising and brand trust: perspectives from the UK and Italy

The creation of a trusting brand identity through advertising has received relatively little attention in European marketing research. We explore this relationship by undertaking focus group research in the UK and Italy to identify the characteristics of print advertisements perceived as portraying a trusting image. The results show that advertisements that are simple, straightforward and clear are perceived as being more trusting. However, findings also show some differences between our national samples in relation to factors such as colour perception and consumer ethnocentrism. Young consumers are also quite critical of current advertising efforts in building a trusting brand image.

Mental health nurses’ support to caregivers of older adults with severe mental illness : a qualitative study

Background: Literature has shown the serious impact of severe mental illness on the daily life of caregivers. We studied reported caregiver support practices by mental health nurses for use in the development of a nursing intervention. We aimed to explore current caregiver support practices by mental health nurses. Methods: Twenty-one participants completed semi-structured interviews, and 17 participants attended two focus groups. All interviews were audio-taped, transcribed and coded for qualitative analysis. Results: The diversity in caregiver support could best be described by three prototypes: the tolerator, the preventer and the concerner, representing three approaches of involvement with caregivers. At one end of the spectrum are mental health nurses (MHN) who are essentially only concerned with the wellbeing of the care recipient and see the caregiver as a potential impediment in reaching the client’s goals. We call these the tolerators. At the other end of the spectrum are the MHNs who see the caregiver and the care recipient as inextricably connected with each other. In these cases the MHN directs her/his intervention towards both the informal caregiver and the care recipient. We call these the concerners. In the middle position are MHNs who realize that caregivers are important agents in the achievement of the client’s goals, and therefore consider preventing them from becoming overburdened as an important goal. We call these the preventers. Conclusions: Based on the extent to which the MHNs believe that the informal caregiver plays a necessary role in the client’s support system, and the degree to which they feel responsible for the caregiver’s wellbeing, three MHN prototypes can be distinguished. These prototypes determine how the nurses’ vision directs their understanding of their role and responsibilities and the content of their behaviour. This implies that a change in behaviour needs to be preceded by a change in vision. Therefore, promoting family support cannot be achieved by one-size-fits-all-programmes

A Belgian story of CBPR among people with a migration background

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Supporting security-oriented, collaborative nanoCMOS electronics research

Grid technologies support collaborative e-Research typified by multiple institutions and resources seamlessly shared to tackle common research problems. The rules for collaboration and resource sharing are commonly achieved through establishment and management of virtual organizations (VOs) where policies on access and usage of resources by collaborators are defined and enforced by sites involved in the collaboration. The expression and enforcement of these rules is made through access control systems where roles/privileges are defined and associated with individuals as digitally signed attribute certificates which collaborating sites then use to authorize access to resources. Key to this approach is that the roles are assigned to the right individuals in the VO; the attribute certificates are only presented to the appropriate resources in the VO; it is transparent to the end user researchers, and finally that it is manageable for resource providers and administrators in the collaboration. In this paper, we present a security model and implementation improving the overall usability and security of resources used in Grid-based e-Research collaborations through exploitation of the Internet2 Shibboleth technology. This is explored in the context of a major new security focused project at the National e-Science Centre (NeSC) at the University of Glasgow in the nanoCMOS electronics domain

Millennials: What They Offer Our Organizations and How Leaders Can Make Sure They Deliver

According to recent Pew research, ten thousand Baby Boomers reach age 65 every day in the United States and the pace will continue for the next 18 years; similar numbers are also reported for Canada and Europe. The effect on the workforce will be dramatic, perhaps even more dramatic than the effect they had when they arrived on the scene six decades ago. Thus, it falls not to Generation-X, as this generational cohort is too small to make a significant impact, rather the task shifts to the Millennials. Much has been said of the youngest generation currently in the workplace. The Millennials have been described as globally aware, socially inept, technologically sophisticated, needy, narcissistic, team-oriented, optimistic, lacking in work ethic, multi-tasking geniuses, ambitious, and curious. With such a wide spectrum of views this paper utilizes the popular and academic literature to provide clarity on these aspects of the Millennial Generation, focusing on their work values, and how their entrance into the workplace will impact organizational culture in the years to come. Finally, leadership approaches that will best align with their values, desires, and development will be addressed, focusing upon developing core competencies for leaders of all generations

Privacy, security, and trust issues in smart environments

Recent advances in networking, handheld computing and sensor technologies have driven forward research towards the realisation of Mark Weiser's dream of calm and ubiquitous computing (variously called pervasive computing, ambient computing, active spaces, the disappearing computer or context-aware computing). In turn, this has led to the emergence of smart environments as one significant facet of research in this domain. A smart environment, or space, is a region of the real world that is extensively equipped with sensors, actuators and computing components [1]. In effect the smart space becomes a part of a larger information system: with all actions within the space potentially affecting the underlying computer applications, which may themselves affect the space through the actuators. Such smart environments have tremendous potential within many application areas to improve the utility of a space. Consider the potential offered by a smart environment that prolongs the time an elderly or infirm person can live an independent life or the potential offered by a smart environment that supports vicarious learning

Public policy that does the right thing rather than the wrong thing righter

Motivated by the reprisal of ‘wicked problems’ in Australian public policy discourse we make the case for understanding climate change adaptation, water and river managing, and other complex, uncertain, natural resource issues as ‘wicked problems’. This ‘framing’ of social planning dilemmas dates back 40 years yet public policy practitioners still do not seem well equipped in terms of understandings and practices to engage with these situations and to effect systemic improvements. Drawing on a decade of research in Europe we make the case for investing in social learning as an alternative governance mechanism and as a form of praxis for managing in ‘wicked problem’ situations. We outline our main research findings to explain how we understand and enact social learning. In doing so, we also draw on the Open University UK’s 35 years of experience of teaching systems thinking and practice for managing ‘wicked problems’. We conclude by opening up an invitational space to explore the commonalities and differences in research on social learning with that on deliberative practices and governance

Bridging the gap between police and citizens: what we know, what we've done, and what can be done

Master's Project (M.A.) University of Alaska Fairbanks, 2017There is a long history of distrust between police and citizens and there have been no meaningful and sustained steps to correct this situation. Death and injuries are sustained by citizens and police, but still there has not been a real attempt to prevent this occurring because there is no trust between police and citizens and this lack of trust has created a rift or gap between police and citizens and this projects aim is to address the gap. Research into what causing damage and finding a way to repair the damaged relationship between police and citizens by way of finding approaches that tend to lead to trust between groups of people. Communication, a better ethics base for police, training and education, restorative justice, media, and the studying of social theories will help find a way to repair the damage. A collaboration of all of the aforementioned categories will tend to help bridge the gap between police and citizens. It is believed that by addressing the issues and the roots of the problems between police and citizens, a new relationship built on trust will emerge. By having a more trusting relationship there will be less harm caused to police and citizens