ANALISIS SEARCH ENGINE OPTIMIZATION (SEO) PADA UMKM DOA IBU KOSMETIK DI TOKOPEDIA

The existence of social restrictions during the COVID-19 pandemic has had many impacts, one of which is limiting direct sales of SMEs. One of them is Doa Ibu Kosmetik which sells various personal needs like cosmetics and body care. Doa Ibu Kosmetik opens a digital shop through Tokopedia to encourage sales. Search Engine Optimization (SEO) method was implemented in the Tokopedia account to compete with others. The method used to optimize the shop page is to upgrade the shop's status to Power Merchant and activate the features provided by Tokopedia. Product page optimization is carried out by adding titles, prices, descriptions, and product photos so that they comply with Tokopedia's recommendations and can compete with other sellers. The TopAds feature, which is Tokopedia's paid advertising feature, has also been implemented to help increase traffic on the Tokopedia Doa Ibu Kosmetik page. The research results show that optimization on Tokopedia can increase visits and sales

AN EXPERIMENTAL STUDY OF STUDENT’S ATTITUDE TOWARDS THE ADOPTION OF MOBILE SHOPPING WITH MILLENNIALS

Purpose of the study: An increasing usage Web in India offers online purchasing opportunities and it has become a popular marketing channel. To open the way for the latest concept called mobile commerce, it created the other catch up. Generally buying intention, offline or online is highly influenced by customer attitude. In the context of mobile shopping, the aim of this present study continues to analyze the variables which influence the attitude of the student towards buying intention. Methodology: This work is quantitative and focused on primary data collected from an online survey from the young millionaire who is all Smartphone users. Based on TAM and UTAUT2 we adopted and modify the model and it was tested on the information set of 533 samples by smart PLS 2.0. Main Findings: The statistical results revealed which performance expectancy, Facilitating condition and social influence have a direct positive effect on attitude. Moreover, the attitude was positively related to Purchase intention among young millionaire. Finally, the research result is analyzed and discussed. Implications are highlighted for the current study and research along with limitations and directions for the future are pointed out. Applications of this study: This article includes particle mobile shopping in India, and it is will promote huge contributions in mobile commerce research. Novelty/Originality of this study: The existing studies survey indicates that a variety of variables were studied in the sense of millennials ' mobile shopping adoption and limited success has been published on these factors. Furthermore, the study has been done to examine millennial attitudes towards mobile shopping adoption and especially to study factors that can influence millennials' shopping attitudes through mobile internet

Analisis Perilaku User pada Pemanfaatan Layanan Pemesanan Tiket Online pada Aplikasi Mobile (Prespektif Kepercayaan dan Resiko oleh Konsumen)

Abstrak. Penelitian ini bertujuan untuk menyelidiki pengaruh  empat elemen “trust’, “risk†“perceived usefulness†dan “ease of use†terhadap perilaku konsumen dalam mengadopsi teknologi mobil untuk pemesanan tiket secara online. Penelitian ini penting dilakukan dalam rangka memahami pola hubungan antara elemen “trusk†dan “risk†yang mempengaruhi perilaku konsumen di Indonesia dalam memanfaatkan layanan M-Commerce. Sebuah model penelitian dan lima buah hipoteses dikembangkan dalam penelitian ini. Model dan hipoteses kemudian diuji dan divalidasi menggunakan data yang diperoleh dari sebuah survey yang dilaksanakan secara online. Penyebaran kuesioner secara online dilakukan melalui aplikasi media sosial. Dari 110 kuesioner yang diisi oleh responden sebanyak 95 kuesioner dinyatakan valid dan digunakan untuk dianalisis lebih lanjut. Data yang diperoleh dianalisis menggunakan Partial Least Square (PLS) memanfaatkan perangkat lunak Smart PLS V2. Hasil dari pengolahan data mengindikasikan bahwa elemen “perceived usefulness†dan “esae of useâ€mempunyai pengaruh yang positif terhadap aktivitas konsumen dalam menggunakan teknologi mobil untuk pemesanan tiket online, penelitian juga menemukan hubungan antara elmen “trust†dan elemen “riskâ€. Namun penelitian ini tidak menemukan hubungan yang signifikan antara elemen “risk†dengan  perilaku konsumen dalam menggunakan aplikasi mobile.Kata kunci: Perilaku Pengguna, Mobile Commerce, Resiko, Kepercayaan, Technology Acceptance Model (TAM). Abstract. The aim of this research is to investigate the relationship between the elements of trust, risk, perceived usefulness, and ease of use and their impact on consumer behavior in the intention of use of mobile commerce services for online ticketing.  A research model with five hypotheses was developed for this research. Conducting this research is important in term off to understand the relationship of trust and risk in order to understand people behavior in using mobile commerce. Research model and hypotheses was validated using online questionnaire that distrubed in social media. 110 questionnaire was obtained from the survey and 95 validated questionnaire then use for next analysis. Partial Smart Square (PLS) was used for data analyisis using Smart PLS V2. This study reveals that perceived usefulness and ease of use has significant effect for people behavior in using mobile application for purchase online ticketing, this research also identified that trust has relationship with risk element. However, this research did not found any significant relationship between risk and people behavior in using mobile application.Keyword: User Behavior, Mobile Commerce, Trust, Risk, Technology Acceptance Model (TAM)Â

Analisis Perilaku User pada Pemanfaatan Layanan Pemesanan Tiket Online pada Aplikasi Mobile (Prespektif Kepercayaan dan Resiko oleh Konsumen)

Abstrak. Penelitian ini bertujuan untuk menyelidiki pengaruh  empat elemen “trust’, “risk†“perceived usefulness†dan “ease of use†terhadap perilaku konsumen dalam mengadopsi teknologi mobil untuk pemesanan tiket secara online. Penelitian ini penting dilakukan dalam rangka memahami pola hubungan antara elemen “trusk†dan “risk†yang mempengaruhi perilaku konsumen di Indonesia dalam memanfaatkan layanan M-Commerce. Sebuah model penelitian dan lima buah hipoteses dikembangkan dalam penelitian ini. Model dan hipoteses kemudian diuji dan divalidasi menggunakan data yang diperoleh dari sebuah survey yang dilaksanakan secara online. Penyebaran kuesioner secara online dilakukan melalui aplikasi media sosial. Dari 110 kuesioner yang diisi oleh responden sebanyak 95 kuesioner dinyatakan valid dan digunakan untuk dianalisis lebih lanjut. Data yang diperoleh dianalisis menggunakan Partial Least Square (PLS) memanfaatkan perangkat lunak Smart PLS V2. Hasil dari pengolahan data mengindikasikan bahwa elemen “perceived usefulness†dan “esae of useâ€mempunyai pengaruh yang positif terhadap aktivitas konsumen dalam menggunakan teknologi mobil untuk pemesanan tiket online, penelitian juga menemukan hubungan antara elmen “trust†dan elemen “riskâ€. Namun penelitian ini tidak menemukan hubungan yang signifikan antara elemen “risk†dengan  perilaku konsumen dalam menggunakan aplikasi mobile.Kata kunci: Perilaku Pengguna, Mobile Commerce, Resiko, Kepercayaan, Technology Acceptance Model (TAM). Abstract. The aim of this research is to investigate the relationship between the elements of trust, risk, perceived usefulness, and ease of use and their impact on consumer behavior in the intention of use of mobile commerce services for online ticketing.  A research model with five hypotheses was developed for this research. Conducting this research is important in term off to understand the relationship of trust and risk in order to understand people behavior in using mobile commerce. Research model and hypotheses was validated using online questionnaire that distrubed in social media. 110 questionnaire was obtained from the survey and 95 validated questionnaire then use for next analysis. Partial Smart Square (PLS) was used for data analyisis using Smart PLS V2. This study reveals that perceived usefulness and ease of use has significant effect for people behavior in using mobile application for purchase online ticketing, this research also identified that trust has relationship with risk element. However, this research did not found any significant relationship between risk and people behavior in using mobile application.Keyword: User Behavior, Mobile Commerce, Trust, Risk, Technology Acceptance Model (TAM)Â

Who relies on mobile payment systems when they are on vacation? A segmentation analysis

Despite the growth of mobile phone use in travel planning, the number of tourists that adopt mobile payments (m-payments) is not high. As tourist trust in m-payment has been identified as an essential factor in m-transaction behaviour, this study contributes with a segmentation and a characterization of tourists based on their trust in m-payments. An online survey of Spanish tourists who use smartphones for travel purposes was conducted to collect the data. Utilizing cluster analysis, the data indicate that heterogeneity exists and that tourists can be classified into three segments depending on their trust in m-payments: tourists with high trust in m-payments, tourists with medium trust in m-payments and tourists with low trust in m-payments. Moreover, in terms of the characterization of these three segments, Pearson´s Chi-square found that they show different demographic characteristics. While tourists who travel for pleasure three or more times per year, men, tourists aged between 25 and 34 and the self-employed are overrepresented in users with high trust in m-payments, tourists who travel for pleasure once a year, women and users older than 45 years of age are overrepresented in users with low trust in m-payments. The segments identified will allow tourism companies to adapt their m-payment strategies

Antecedents of Information Adoption of Sharing Mobile Social Commerce Experience: The Mediation Role of Trust

Despite the growing importance of mobile social commerce (Ms-commerce), little research has been conducted on the effects of informational-related factors on Ms-commerce and the role of trust in user willingness to share their experiences. Drawing on the Information Adoption Model, we examine the effect of information usefulness, quality, credibility, and need on information adoption and the effect of information adoption on trust and willingness to share Ms-commerce experience. Using data from 280 UK Ms-commerce users, we applied Partial- Least-Squares Structural Equation Modelling (PLS-SEM) to test the model. The findings show that informational-related factors have a significant and positive impact on Ms-commerce information adoption. Moreover, the effect of information adoption on trust and willingness to share Ms-commerce experiences was found to be significant. More importantly, this study has also yielded support for the mediating role of trust on the relationship between information adoption and willingness to share Ms-commerce experiences

Antecedents of Information Adoption of Sharing Mobile Social Commerce Experience: The Mediation Role of Trust

Despite the growing importance of mobile social commerce (Ms-commerce), little research has been conducted on the effects of informational-related factors on Ms-commerce and the role of trust in user willingness to share their experiences. Drawing on the Information Adoption Model, we examine the effect of information usefulness, quality, credibility, and need on information adoption and the effect of information adoption on trust and willingness to share Ms-commerce experience. Using data from 280 UK Ms-commerce users, we applied Partial Least-Squares Structural Equation Modelling (PLS-SEM) to test the model. The findings show that informational-related factors have a significant and positive impact on Ms-commerce information adoption. Moreover, the effect of information adoption on trust and willingness to share Ms-commerce experiences was found to be significant. More importantly, this study has also yielded support for the mediating role of trust on the relationship between information adoption and willingness to share Ms-commerce experiences

The strategy for combining online and offline business model for MSMEs

Digital transformation has created an information revolution, eliminated boundaries, created a knowledge-based global market, and in MSMEs finding new business models, conducting business transactions and collaborating in all fields to form economic strength. Activities that are completely digital, even transaction activities are carried out digitally because they are faster, more effective and efficient. Therefore, MSMEs can apply a business model strategy that can combine online and offline activities. To increase their capability, MSMEs start with developing strategies to become hybrid businesses and combined online and offline business models. In this case, the authors conducted research on MSMEs that use strategies to combine online and offline business, this study offers guidance for MSMEs on what strategies should be used in achieving a business hybrid so that online and offline business models can be combined. In the formation of a business hybrid, there are five capabilities, namely, assimilative capability, ambidextrous capability, environmental capability, autonomous capability and digital and non-digital competitiveness capability. The ability of assimilative can improve managerial ability in the company, absorb knowledge or resources not only from the external environment, but can come from different business units within a company

Facilitating conditions and Perceived Security as antecedents of trust among E-banking customers in Nigeria

The purpose of this paper is to empirically discuss facilitating conditions and perceived security as major factors that influence trust among e-banking customers in Nigeria.In doing so, final data that were collected from 266 customers were analyzed using PLS-SEM (2.0).The results of the study show that facilitating conditions and perceived security significantly and positively influenced trust among the e-banking users of four major banks in Nigeria. Theoretical and practical implications of the study are presented as a guide for both academics and practitioner

Developing the mUTAUT model – a mobile shopping perspective

Smartphones and tablets (mobile devices) worldwide usage has reached an all-time high, of which the services they provide to users are also increasing in popularity. While mobile banking and mobile payments are increasing in consumer adoption in the UK, mobile shopping (m-shopping) surprisingly remains an under-utilised commodity. Responding to the call for specific theoretical understanding in the mobile context, this study seeks to examine the factors influencing consumers’ mobile shopping (m-shopping) adoption intention, through development of the mUTAUT model, to incorporate more consumer-orientated constructs of innovativeness, risk and trust. The research model is tested using quantitative data (n = 435) and structural equation modelling analysis. Findings reveal performance expectancy, hedonic motivation, habit, risk and trust to be significant influencers of consumer m-shopping intention. Despite inclusion of three control variables of age, gender and experience, only age is found to have a partial moderating effect