Development of an Ontology of Tourist Attractions for Recommending Points of Interest in a Group Recommender System for Tourism

In recent years, the tourism industry has witnessed substantial growth, thanks to the pro liferation of digital technology and online platforms. Tourists now have greater access to information and the ability to make informed travel decisions. However, the abundance of available information often leaves tourists overwhelmed when selecting points of inter est (POI) that align with their preferences. Recommender Systems (RS) have emerged as a solution, personalising recommendations based on tourist behaviour, social networks, and contextual factors. To enhance RS efficacy, researchers have begun exploring the integration of psychological factors, such as personality traits. Yet, to meet the demands of modern tourists, a robust knowledge base, such as a tourist attractions ontology, is essential for seamless and rapid matching of tourist characteristics and preferences with available POI. With that in mind, this project aims to enhance a Group Recommender System (GRS) prototype, GrouPlanner, by creating a robust tourist attractions ontology. This ontology will facilitate rapid and accurate matching of points of interest with tourists’ character istics, including personality, preferences, and demographic data, ultimately improving POI recommendations. First, there needs to be an understanding of the personality of tourists and how it influences their choices when it comes to picking the best point of interest based on their personality. With that knowledge acquired, it is time to choose a way to represent this knowledge in the form of an ontology. In this project, the Protégé ontology editor was used to design the ontology and the rela tionships between the tourists’ personality and the points of interest. After designing the ontology, it had to be converted to a database so the Grouplanner system could access it. So, to do that, a solution was designed to integrate the designed ontology in a triple store data base, in this case, Apache Fuseki. With the database implemented, several tests were made to verify if the database would give the recommended points of interests based on the tourists’ preferences. This tests were later analysed.Nos anos mais recentes, a indústria do turismo presenciou um crescimento substancial dev ido à tecnologia digital e plataformas online. Cada vez mais, os turistas têm acesso a uma abundância de informação que influencia a habilidade de tomar decisões sobre viajar. No entanto, esta informação pode complicar a seleção dos pontos de interesse que alinhem com as preferências dos turistas. Para combater isso, sistemas de recomendação (SR) emergi ram como uma solução, personalizando as recomendações com base no comportamento do turista, redes socias e outros fatores. Para aumentar a eficácia destes sistemas, os investi gadores começaram a explorar a possibilidade de integração com fatores psicológicos, como traços de personalidade. Apesar disso, para cumprir as exigências dos turistas modernos, uma base de conhecimento robusta, como uma ontologia de atrações turísticas, é essencial para, de forma eficaz e eficiente, corresponder as características dos turistas com os pontos de interesse disponíveis. Com isso em mente, este projeto tem como objetivo melhorar um protótipo de um sistema de recomendação (GrouPlanner), criando uma ontologia robusta de atrações turísticas. Essa ontologia facilitará a correspondência rápida e precisa de pontos de interesse com as car acterísticas dos turistas, incluindo a sua personalidade e as suas preferências, melhorando assim as recomendações de pontos de interesse. Em primeiro lugar, é necessário compreender a personalidade dos turistas e como ela influ encia as suas escolhas ao selecionar o melhor ponto de interesse com base na sua person alidade. Com esse ponto adquirido, é necessário escolher uma maneira de representar esse conhecimento na forma de uma ontologia. Neste projeto, o editor de ontologias Protégé foi utilizado para projetar a ontologia e as relações entre a personalidade dos turistas e os pontos de interesse. Após a construção da ontologia, foi necessário convertê-la numa base de dados para que o sistema Grouplanner pudesse ter acesso. Para isso, foi desenhada uma solução para integrar a ontologia projetada numa base de dados "triple store", neste caso, o Apache Fuseki. Com a base de dados implementada, foram realizados vários testes para verificar se esta forneceria os pontos de interesse recomendados com base nas preferências dos turistas. Esses testes foram depois analisados

A big-data analytics method for capturing visitor activities and flows: the case of an island country

© 2019, Springer Science+Business Media, LLC, part of Springer Nature. Understanding how people move from one location to another is important both for smart city planners and destination managers. Big-data generated on social media sites have created opportunities for developing evidence-based insights that can be useful for decision-makers. While previous studies have introduced observational data analysis methods for social media data, there remains a need for method development—specifically for capturing people’s movement flows and behavioural details. This paper reports a study outlining a new analytical method, to explore people’s activities, behavioural, and movement details for people monitoring and planning purposes. Our method utilises online geotagged content uploaded by users from various locations. The effectiveness of the proposed method, which combines content capturing, processing and predicting algorithms, is demonstrated through a case study of the Fiji Islands. The results show good performance compared to other relevant methods and show applicability to national decisions and policies

Geo Data Science for Tourism

This reprint describes the recent challenges in tourism seen from the point of view of data science. Thanks to the use of the most popular Data Science concepts, you can easily recognise trends and patterns in tourism, detect the impact of tourism on the environment, and predict future trends in tourism. This reprint starts by describing how to analyse data related to the past, then it moves on to detecting behaviours in the present, and, finally, it describes some techniques to predict future trends. By the end of the reprint, you will be able to use data science to help tourism businesses make better use of data and improve their decision making and operations.

A Survey on Point-of-Interest Recommendations Leveraging Heterogeneous Data

Tourism is an important application domain for recommender systems. In this domain, recommender systems are for example tasked with providing personalized recommendations for transportation, accommodation, points-of-interest (POIs), or tourism services. Among these tasks, in particular the problem of recommending POIs that are of likely interest to individual tourists has gained growing attention in recent years. Providing POI recommendations to tourists \emph{during their trip} can however be especially challenging due to the variability of the users' context. With the rapid development of the Web and today's multitude of online services, vast amounts of data from various sources have become available, and these heterogeneous data sources represent a huge potential to better address the challenges of in-trip POI recommendation problems. In this work, we provide a comprehensive survey of published research on POI recommendation between 2017 and 2022 from the perspective of heterogeneous data sources. Specifically, we investigate which types of data are used in the literature and which technical approaches and evaluation methods are predominant. Among other aspects, we find that today's research works often focus on a narrow range of data sources, leaving great potential for future works that better utilize heterogeneous data sources and diverse data types for improved in-trip recommendations.Comment: 35 pages, 19 figure

Exploring urban visitors' mobilities. A multi-method approach

Aquesta tesi doctoral sorgeix de la necessitat d’aprofundir en el coneixement de les mobilitats dels visitants, entendre les decisions que configuren el seu comportament espacio-temporal i identificar i explorar els efectes que les seves mobilitats tenen sobre les destinacions urbanes. La tesi es desenvolupa entorn a quatre objectius específics que s’emmarquen en l’àmbit de recerca relacionat amb el seguiment de l’activitat dels visitants en destinacions turístiques urbanes. Cadascun d’aquests objectius es desenvolupa en cadascun dels articles científics que conformen aquesta tesi doctoral, publicats tots ells en revistes de revisió per parells. El primer article es proposa com a objectiu identificar els factors, relacionats amb el perfil socioeconòmic dels turistes i amb les característiques de la seva estada, que determinen la selecció d’opcions de transport i mobilitat sostenible per moure’s per la destinació urbana. El segon article pretén analitzar i comprendre com afecta el comportament espacio-temporal dels turistes en els seus patrons de consum econòmic i, per tant, en la generació d’ingressos per a l’economia local. El tercer article es proposa analitzar la influència de l’espai urbà sobre la forma en què els visitants es desplacen per la destinació. I finalment, el quart article té per objectiu reconstruir trajectòries i/o fluxos espacio-temporals a partir de dades geolocalitzades de les xarxes socials per tal de detectar patrons de mobilitat dels visitants de destinacions urbanes. Les fonts de dades i els mètodes utilitzats per complir amb els objectius de partida són diverses. En aquest sentit, la tesi aporta també una àmplia radiografia dels pros i les contres de les diferents fonts de dades disponibles per a l’anàlisi de les mobilitats dels visitants en destinacions turístiques.Esta tesis doctoral surge de la necesidad de profundizar en el conocimiento de las movilidades de los visitantes,entender las decisiones que configuran su comportamiento espaciotemporal e identificar y explorar los efectos que sus movilidades tienen sobre los destinos urbanos. La tesis se desarrolla en torno a cuatro objetivos específicos que se enmarcan en el ámbito de investigación de seguimiento de visitantes, y que se desarrollan en cada uno de los artículos científicos, publicados todos ellos en revistas de revisión por pares, que conforman esta tesis. El primer artículo se propone como objetivo identificar los factores, relacionados con el perfil socioeconómicos de los turistas y con las características de su estancia, que determinan la selección de opciones de transporte y movilidad sostenible para moverse por el destino urbano. El segundo artículo pretende analizar y comprender cómo afecta el comportamiento espaciotemporal de los turistas en sus patrones de consumo económico y, por tanto, en la generación de ingresos para la economía local. El tercer artículo se propone analizar la influencia del espacio urbano sobre la forma en que los visitantes se desplazan por el destino. Y finalmente, el cuarto artículo tiene por objetivo reconstruir trayectorias y / o flujos espaciotemporales a partir de datos geolocalizados de las redes sociales para detectar patrones de movilidad de los visitantes de destinos urbanos. Las fuentes de datos y los métodos utilizados para cumplir con los objetivos de partida son diversos. En este sentido, la tesis aporta también una amplia radiografía de los pros y contras de las diferentes fuentes de datos disponibles para el análisis de las movilidades de los visitantes en destinos turísticos.This dissertation arises from the need to deepen the knowledge of the mobility of visitors, understand the decisions that shape their spatiotemporal behaviour and identify and explore the effects that their mobility has on urban destinations. The thesis is developed around four specific objectives that fall within the scope of visitor tracking research, and that are developed in each of the scientific articles, all of them published in peer-reviewed journals, that make up this thesis. The first article aims to identify the factors, related to the socioeconomic profile of tourists and the characteristics of their stay, that determine the selection of sustainable transport and mobility options to move within the urban destination. The second article aims to analyse and understand how the visitors’ spatiotemporal behaviour affects their patterns of economic consumption and, therefore, the generation of income for the local economy. The third article aims to analyse the influence of the built environment on the visitors’ mobilities at destination. And finally, the fourth article aims to reconstruct trajectories and / or spatiotemporal flows from geolocated data obtained from social networks in order to detect visitors’ mobility patterns at urban destinations. The data sources and methods used to meet the objectives are multiple. In this sense, the thesis also provides an extensive x-ray of the pros and cons of the different data sources available for the analysis of visitors’ mobilities in tourist destinations

DTCRSKG: A Deep Travel Conversational Recommender System Incorporating Knowledge Graph

In the era of information explosion, it is difficult for people to obtain their desired information effectively. In tourism, a travel recommender system based on big travel data has been developing rapidly over the last decade. However, most work focuses on click logs, visit history, or ratings, and dynamic prediction is absent. As a result, there are significant gaps in both dataset and recommender models. To address these gaps, in the first step of this study, we constructed two human-annotated datasets for the travel conversational recommender system. We provided two linked data sets, namely, interaction sequence and dialogue data sets. The usage of the former data set was done to fully explore the static preference characteristics of users based on it, while the latter identified the dynamics changes in user preference from it. Then, we proposed and evaluated BERT-based baseline models for the travel conversational recommender system and compared them with several representative non-conversational and conversational recommender system models. Extensive experiments demonstrated the effectiveness and robustness of our approach regarding conversational recommendation tasks. Our work can extend the scope of the travel conversational recommender system and our annotated data can also facilitate related research

Differentially Private Trajectory Analysis for Points-of-Interest Recommendation

Ubiquitous deployment of low-cost mobile positioning devices and the widespread use of high-speed wireless networks enable massive collection of large-scale trajectory data of individuals moving on road networks. Trajectory data mining finds numerous applications including understanding users' historical travel preferences and recommending places of interest to new visitors. Privacy-preserving trajectory mining is an important and challenging problem as exposure of sensitive location information in the trajectories can directly invade the location privacy of the users associated with the trajectories. In this paper, we propose a differentially private trajectory analysis algorithm for points-of-interest recommendation to users that aims at maximizing the accuracy of the recommendation results while protecting the privacy of the exposed trajectories with differential privacy guarantees. Our algorithm first transforms the raw trajectory dataset into a bipartite graph with nodes representing the users and the points-of-interest and the edges representing the visits made by the users to the locations, and then extracts the association matrix representing the bipartite graph to inject carefully calibrated noise to meet ϵ-differential privacy guarantees. A post-processing of the perturbed association matrix is performed to suppress noise prior to performing a Hyperlink-Induced Topic Search (HITS) on the transformed data that generates an ordered list of recommended points-of-interest. Extensive experiments on a real trajectory dataset show that our algorithm is efficient, scalable and demonstrates high recommendation accuracy while meeting the required differential privacy guarantees

Utilizing Data Analytics for Optimum Urban Transportation System

This study addresses the challenges associated with urban transportation by providing a framework for exploiting data analytics, with application to transportation data, to achieve an effective and time-efficient metropolitan city transportation system. We aim to understand traffic in different areas of the city, as well as trying to categorize the various zones within numerous areas in the city, such as: business destination, residential destination, or touristic destination according to its popularity given both the time-range and the day of the week. In this project, a logistic regression classification model is built to classify locations into hotspots/non-hotspots