Determinants for a generic mobile commerce transformation framework

Current technological advancement has given the necessary impetus for businesses to transform from traditional ways into to mobile business or m-businesses. This transformation has begun from the Internet era, where traditional businesses transformed to e-businesses by taking advantages of the facilities offered by the Internet. Recent development in wireless technology facilitated businesses to move further to m-businesses. Despite the development in the technical domain, it appears that businesses still struggle to comprehend the processes involved in the transformation because a proper framework is yet to evolve. This work-in-progress paper provides a background to such transformation with a method to achieve this transformation

On the Benefit of Using Mobile Technologies in Business Processes

The rapid technical progress in the development of mobile devices and technologies offers new possibilities for improving and streamlining the performance of business processes. However, only few successful mobile applications exist in the business area. This paper discusses the benefits an enterprise can gain by using mobile technologies in business processes. It presents general indicators to measure the performance of business processes and shows how these indicators must be adapted to be useful to determine the benefit of mobile applications. Then, the set of indicators is applied in a real-world scenario. The results show that indicators like throughput time, error rate, reduction of redundancy, and increased flexibility are important for the benefit of mobile technologies

THE THRESHOLD OF HIGH TECHNOLOGY IN GLOBAL COMMERCE: LEVERAGING THE ROLE OF HIGHER EDUCATION INSTITUTION

Global commerce is a transborder movement that is giving rise to varied alternative providers and services that cut through traditional structures to the international context in the era of technological disruption. As the legitimate providers of commerce-allied disciplines, Higher education institutions assume a compelling role to survive and move into the loop of intensive technology adaption to bring across transnational transactions for which cross-border commerce, global regulation, and legitimization of activities are the emerging points of multi-national convergence. This paper seeks to reflect about the purpose and the point of convergence between traditional commerce and global commerce and the emergent strategies in response to the relentless shockwaves of globalization and technological advancement, making the role of higher education sector more dynamically compelling and responsive

Cellular Services Packages and their Impact on Social Values of Youth

Youth plays a significant role in building of the nation and in the development of a country. Their adoption, aspiration, and objective lead towards change in social value of a culture. Ongoing study investigates the impact of telecom cellular services packages like late night call & unlimited Short Messaging Service (SMS) on the social values of Pakistani youth. In today’s competitive environment cellular companies are mainly targeting youth through their advertisements and would like the youth to get indulge in these activities in order to increase their sales but the point is up to what extent youth showing receptiveness and emotional attachment to these packages. Study was conducted in capital city of Pakistan i.e. Islamabad, mainly considering three famous universities; Iqra University, Bahria University & Foundation University with the sample of 250 respondents; convenient sampling technique is used & results are measured using multiple regression test. Major findings concluded that cellular advertisements of unlimited Short Messaging Service (SMS) and late night call packages have a negative impact on youth but youth is still willing to accept these advertisements as they are negatively attached to the advertisement and use of these packages

Understanding Mobile Apps Continuance Usage Behavior and Habit: An Expectance-Confirmation Theory

With the growing development of information technology and the wireless telecommunication network nowadays, mobile devices have been expanding rapidly and have been emerging as important tools for consumers. Using m-services and applications (apps) on mobile devices becomes custom in people’s daily lives. This study proposes a theoretical model to explore the continued usage behavior for smartphone. The objective of this study is to explore how perceived usefulness, perceived enjoyment, and confirmation influencing satisfaction and habit of consumers, and in turn influencing continued usage behavior, as well as the moderating effect of three characteristics of m-commerce. The proposed model will empirically be tested using survey method and collecting data from smartphone users in longitudinal setting. The structural equation modeling technique will be used to evaluate the causal model and confirmatory factor analysis will be performed to examine the reliability and validity of the measurement model. The findings of this study are expected to illustrate how factors influence individuals to use m-services and mobile apps and become a habit, as well as how these habits influence continued smartphone usage

The Effect of Customer Experience Towards Engagement in Soco by Sociolla

Abstract. Though usage of m-commerce is increasing, the engagement for the platform is low. This research aims to optimize engagement through variable that influences customer experience. Data gathering is done through online survey and use PLS SEM method to analyze the final data. Based on the result of 407 respondents, customer experience has a significant effect towards engagement. Though, customer experience will have stronger effect towards engagement through satisfaction. The most influential antecedents in customer experience is Telepresence. The more immersed the customers in an app, the more it brings to positive customer experience. The findings provide managerial implications for marketers in multi-channel retail, specifically in beauty industry, who uses m-commerce as their channel to set strategy in optimizing customer experience and engagement in mobile application.Keywords: Customer experience; engagement; satisfaction; m-commerce; mobile applicationAbstrak. Meskipun penggunaan m-commerce meningkat, engagement untuk platform ini masih cukup rendah. Penelitian ini bertujuan untuk mengoptimalkan engagement melalui variabel yang mempengaruhi customer experience. Pengumpulan data dilakukan melalui survei online dan menggunakan metode PLS SEM untuk menganalisis data akhir. Berdasarkan hasil dari 407 responden, customer experience memiliki pengaruh yang signifikan terhadap engagement. Akan tetapi, pengalaman pelanggan akan memiliki efek yang lebih kuat terhadap keterlibatan melalui kepuasan. Faktor yang paling berpengaruh dalam pengalaman pelanggan adalah Telepresence. Semakin banyak pelanggan terikat dalam suatu aplikasi, semakin banyak membawa pengalaman pelanggan yang positif. Temuan ini memberikan implikasi manajerial bagi pemasar di multi-channel retail, khususnya di industri kecantikan, yang menggunakan m-commerce sebagai saluran mereka untuk mengatur strategi dalam mengoptimalkan pengalaman pelanggan dan keterlibatan dalam aplikasi mobile.Kata kunci: Aplikasi seluler; customer experience; engagement; kepuasann; m-commerc

Prospective Analysis of the Mobile Health Information Systems in China

With the rapidly growing economy in the past few decades, people of China (mainland) are now enjoying increasingly more economic benefits than ever before. Of many growing technologies, mobile devices, especially cell phones, have been gaining popularity throughout the country. According to the latest statistics in 2007, more than one third of Chinese have cell phones. In addition to the basic uses of voice communication, cell phones have many other promising applications. Particularly, as a pervasive technology, mobile devices offer a great opportunity to deliver health information directly to people with an affordable cost. This paper analyzes the potential of mobile health information systems in China. This prospective analysis will be conducted from four important perspectives: technology, market demand, business model, and government policy