The Use of Technology Acceptance Model (TAM) to Analyze Consumer Acceptance Towards E-Commerce Websites. A Case of the Plantage.id Digital Transformation Solution

Industry 4.0 has shifted business processes from traditional to digital systems and forced companies to take strategic steps to become more sustainable, one of which is e-commerce technology. A key element in getting consumers to accept and be interested in using e-commerce is the availability of a user-friendly e-commerce platform. This study intended to examine how the Technology Acceptance Model (TAM) theory's application analyzes consumer acceptability and adoption of the e-commerce website. The number of users that have completed transactions on the e-commerce (Plantage.id) website between January 2021 and August 2022 serves as the population and sample in this causal quantitative study. SEM-PLS, using the software SmartPLS, is used for data analysis. The results showed a positive and significant relationship between a significant relationship website; meanwhile, the influence of perceived ease of use on attitude towards using, perceived usefulness on behavioral intention, and attitude towards using on behavioral intention showed insignificant effects. The results of this study align with the Technology Acceptance Model (TAM) theory, which states that the perceived ease of use and perceived usefulness are the main factors that are important for users in determining the acceptance and actual usage of a new information technology system such as e-commerce. The higher these two factors, the greater the chance consumers can accept and use the systems

Blockchain Technology - China\u27s Bid to High Long-Run Growth

Despite having the second largest economy at $13 trillion, China has only recently surpassed the World Bank’s definition of the ‘middle-income range’ which is a gross national income per capita between$1,000 to $12,000 (constant 2011 international$). This is a noteworthy accomplishment since many other developing nations have fallen victim to economic stagnation within this range leading to the term “middle-income trap”. This paper will argue that one of the ways in which China escaped the middle-income trap and will continue to grow its economic influence is through the support of blockchain technology. Research and development, early technological adoption and business climate all play a role in explaining how the Chinese public and private sector have used blockchain technology to encourage economic growth. While there are many questions and misconceptions about blockchain technology and its place in China, this paper seeks only to answer a select few

Information Technology Platforms: Definition and Research Directions

The concept of an information technology (IT) related platform is broad and covers phenomena ranging from the operating system Linux to the Internet. Such platforms are of increasing importance to innovation and value creation across many facets of industry and daily life. There is, however, a lack of common understanding in both research and industry about what is mean by the term platform when related to IT. This lack of consensus is detrimental to research and knowledge development. Thus, the aims of this study are to: (i) provide a sound definition of the IT-platform concept by identifying its distinguishing dimensions; and (ii) identify important current research directions for the IT-platform concept. To achieve these aims a systematic literature review was undertaken with 133 relevant articles taken from major information systems journals, conferences, and business publications. The study contributes by providing a sound base for future research into IT-platforms.Comment: Research-in-progress ISBN# 978-0-646-95337-3 Presented at the Australasian Conference on Information Systems 2015 (arXiv:1605.01032

An Exploratory Study into Open Source Platform Adoption

Research on open source software has focused mainly on the motivations of open source programmers and the organization of open source projects [17] [19]. Some researchers portray open source as an extension of the earlier open systems movement [36]. While there has been some research on open-systems software adoption by corporate MIS organizations [4] the issue of open source adoption has received little attention. We use a series of interviews with MIS managers to develop a grounded theory of open source platform adoption. We contrast this to prior academic and popular reports about the adoption of open source

Towards a Model of Determinants of Web Services Platform Adoption by Complementers

The recent surge of interest in web services has called attention to the increasingly intense competition between owners of the platforms on which these services run. Given that widely adopted operating systems and middleware platforms have yielded sizable economic returns for their owners, many web services platform owners are aggressively pursuing strategies that can give them a competitive advantage and, it is hoped, similarly sizable returns. A review of the broader literature on software platform competition reveals widespread acceptance of network effect theory as an explanatory framework. Network effect theory posits that the value of a software platform to a potential user is associated positively with the number of existing users of the platform (who generate direct network effects) and the number of developers of complementary software applications (who generate indirect network effects) (see, e.g., Katz and Shapiro, 1986; Zhu et al., 2006). Users realize direct network effects when, for example, they share compatible files with other users (Gao and Iyer, 2006; Lin and Kulatilaka, 2006) or participate in ???trading communities??? (Zhu et al., 2006). Indirect network effects are realized through the availability of useful, innovative and compatible software applications (Lin and Kulatilaka, 2006). Users of widely adopted software platforms also gain value from the reduced likelihood of being ???stranded with a failed and unsupported platform??? and consequent switching costs (Gallaugher and Wang, 2002, p. 306). In the presence of network effects, then, software platform owners pursue strategies that will secure them an ???installed base??? of users and complementers that is sufficiently large to attract more and more new users (Shapiro and Varian, 1998; Suarez, 2005). While one set of strategies is aimed at promoting adoption by new users, another set emphasizes the value generated for users by indirect network effects and aims instead at promoting adoption by complementers. (This distinction reflects the idea that platform markets are two-sided, with (end) users populating one side and complementers populating the other.) There appears to be considerably more research on strategies for increasing user adoption (see Gallaugher and Wang (2002), von Westarp (2003) and Zhu and Iansiti (2007) for reviews) than on complementer adoption strategies. Nonetheless, three studies of the latter merit mentioning here. First, in their study of the U.S. video game industry from 1976 to 2002, Venkatraman and Lee (2003) find that platform dominance (i.e., largest installed base), together with complementers??? path dependency and level of experience with platform architecture, largely determine platform adoption by complementers. Second, in his investigation of how software platform owners maintain a balance between ???adoption and appropriation,??? West (2003) concludes that software platform owners who disclose some proprietary code will attract more complements (thereby fostering innovation), but cautions against disclosing any code that confers a competitive advantage. Finally, Cusumano and Gawer???s (2002) landmark study of Intel???s platform management strategies culminated in the endorsement of four ???levers??? for platform leadership, with one of these levers aimed at managing relations with ???external complementers???. Specific strategies include building a consensus on technical specifications and standards, handling potential conflicts of interest and letting complementers keep any intellectual property they develop on the platform. Both West (2003) and Cusumano and Gawer (2002) also underscore the importance of providing complementers with an interface to connect to the platform. Beyond West???s (2003, p. 1260) suggestion that software platform owners ???create and evolve application programming interfaces (APIs),??? though, the varied ways in which these APIs might influence a complementer???s choice to adopt have not been sufficiently explored by these or other authors. The research-in-progress described in the following section aims to bolster the somewhat scant literature on software platform adoption by complementers. More specifically, the proceeding research design outlines a proposed investigation of the determinants of complementer adoption of geo-mapping web services platforms. The reasons for including independent variables are discussed, and some methodological details are introduced. The paper concludes with a brief discussion of anticipated outcomes of the study

Platforms, Markets and Innovation: An Introduction

The emergence of platforms, whether used inside firms, across supply chains, or as building blocks that act as engines of innovation and redefine industrial architectures, is a novel phenomenon affecting most industries today, from products to services. This book, the first of its kind dedicated to the emerging field of platform research, presents leading-edge contributions from top international scholars from strategy, economics, innovation, organizations and knowledge management. This book represents a milestone for the vibrant field of platform research. It is the outcome of an ambitious international collaboration, regrouping and making connections between the research work of 24 scholars, affiliated with 19 universities, in seven countries over four continents. The novel insights assembled in the 14 chapters of this volume constitute a fundamental step towards an empirically based, nuanced understanding of the nature of platforms and the implications they hold for the evolution of industrial innovation. But what exactly are platforms? Why should we care about them? And, why do we need a book about them

Digital literacy and the attitude of educators towards MOOC platform in GCC countries

This study is pursued to identify the digital literacy level required to implement Massive Open Online Course (MOOC) by educators in higher education institutions (HEIs) of Gulf Cooperation Council (GCC) countries. It is also intended to determine the attitude of educators in GCC towards the adoption of MOOC as a prospective e-learning initiative in education. In the light of that, proposing a unified GCC MOOC platform based on the information obtained is also considered as one of the main aspects to carry out as part of this study. MOOC is adopted by few higher education institutions in the Gulf countries; however, very little researches have been conducted to highlight the importance of digital literacy on educators' attitude towards educational technologies initiatives in GCC countries. There are also rare studies that cover the attitude of educators towards the adoption of MOOC in GCC. Most of the studies focus on the perception and attitude of learners and users but not the educators. This study will utilize “Digital Literacy Scale” (DLS) to measure the level of digital literacy of educators. While “Unified Theory of Acceptance and Use of Technology” (UTAUT) model is adapted to identify the attitude of educators towards MOOC as an e-learning platform. Consequently, this will lead to proposing a unified MOOC for GCC countries. Questionnaires will be administered on a sample of educators from universities and colleges in GCC countries that apply MOOC. In addition, observations and focus group interviews will be implemented to answer the questions of this study

A theory-grounded framework of Open Source Software adoption in SMEs

This is a post-peer-review, pre-copyedit version of an article published in European Journal of Information Systems. The definitive publisher-authenticated version Macredie, RD and Mijinyawa, K (2011), "A theory-grounded framework of Open Source Software adoption in SMEs", European Journal of Informations Systems, 20(2), 237-250 is available online at: http://www.palgrave-journals.com/ejis/journal/v20/n2/abs/ejis201060a.html.The increasing popularity and use of Open Source Software (OSS) has led to significant interest from research communities and enterprise practitioners, notably in the small business sector where this type of software offers particular benefits given the financial and human capital constraints faced. However, there has been little focus on developing valid frameworks that enable critical evaluation and common understanding of factors influencing OSS adoption. This paper seeks to address this shortcoming by presenting a theory-grounded framework for exploring these factors and explaining their influence on OSS adoption, with the context of study being small- to medium-sized Information Technology (IT) businesses in the U.K. The framework has implications for this type of business – and, we will suggest, more widely – as a frame of reference for understanding, and as tool for evaluating benefits and challenges in, OSS adoption. It also offers researchers a structured way of investigating adoption issues and a base from which to develop models of OSS adoption. The study reported in this paper used the Decomposed Theory of Planned Behaviour (DTPB) as a basis for the research propositions, with the aim of: (i) developing a framework of empirical factors that influence OSS adoption; and (ii) appraising it through case study evaluation with 10 U.K. Small- to medium-sized enterprises in the IT sector. The demonstration of the capabilities of the framework suggests that it is able to provide a reliable explanation of the complex and subjective factors that influence attitudes, subjective norms and control over the use of OSS. The paper further argues that the DTPB proved useful in this research area and that it can provide a variety of situation-specific insights related to factors that influence the adoption of OSS

A theoretical model for the application of Web 2.0 in e-Government

Government organisations in many countries have started embracing modern technologies such as second generation web (Web 2.0) in an attempt to maximize on the benefits of these technologies as well as keeping up with the current trend. Nevertheless, the advancement and the adoption of these of technologies is in its initial stages in the public sector. Therefore, the research problem is that the literature surrounding the application of Web 2.0 is still highly tentative and exploratory. In particular, there is a lack of research exploring the application of Web 2.0 technologies in the context of local e-Government. This study aims to address this research problem by presenting a comprehensive decision-making tool to aid the effective application of Web 2.0 technologies amongst local government authorities (LGAs). In doing so, resulting in the development of a theoretical model that is underpinned by information systems evaluation criteria and impact factors of Web 2.0 from an internal organizational perspective. By addressing the research problem, this study will make a significant contribution to the normative literature by providing new insights of Web 2.0 technologies within the public sector. This will be of specific relevance to scholars, policy makers, LGAs and practitioners who are interested in the adoption of Web 2.0 technologies in an e-Government context. This paper presents the proposed theoretical model and is largely devoted to an explanation on the development of the model