The Effect of Feature Reduction in Click Fraud Detection: Review

It is almost impossible for online activities being without fraud. Online ads face a major threat represents by fake clicks which happen because of bots or some mischievous people. Several studies have solved the problem using machine learning algorithms. Some of them have solved only the problem of automatic click fraud (which carried out using bot), to classify physical or bot click. While many recent researches have detected click fraud problem in spite of clicks type. This paper presents a survey of methods used to detect fraud clicks on ads. It presents advantages, as well as disadvantages of each method, in general, Most recent studies in this field, have focused on features preprocessing before classification, because of the problems’ type which imposed existence many related features and this may lead to overfitting. So the solution is applying dimensional reduction algorithms, to get better results and avoid overfitting. Keywords: Click Fraud, dimensional reduction, features, Online advertising, pay_per_click. DOI: 10.7176/NCS/11-01 Publication date:July 31st 202

REAL-TIME AD CLICK FRAUD DETECTION

With the increase in Internet usage, it is now considered a very important platform for advertising and marketing. Digital marketing has become very important to the economy: some of the major Internet services available publicly to users are free, thanks to digital advertising. It has also allowed the publisher ecosystem to flourish, ensuring significant monetary incentives for creating quality public content, helping to usher in the information age. Digital advertising, however, comes with its own set of challenges. One of the biggest challenges is ad fraud. There is a proliferation of malicious parties and software seeking to undermine the ecosystem and causing monetary harm to digital advertisers and ad networks. Pay-per-click advertising is especially susceptible to click fraud, where each click is highly valuable. This leads advertisers to lose money and ad networks to lose their credibility, hurting the overall ecosystem. Much of the fraud detection is done in offline data pipelines, which compute fraud/non-fraud labels on clicks long after they happened. This is because click fraud detection usually depends on complex machine learning models using a large number of features on huge datasets, which can be very costly to train and lookup. In this thesis, the existence of low-cost ad click fraud classifiers with reasonable precision and recall is hypothesized. A set of simple heuristics as well as basic machine learning models (with associated simplified feature spaces) are compared with complex machine learning models, on performance and classification accuracy. Through research and experimentation, a performant classifier is discovered which can be deployed for real-time fraud detection

Clicktok : click fraud detection using traffic analysis

Advertising is a primary means for revenue generation for millions of websites and smartphone apps. Naturally, a fraction abuse ad networks to systematically defraud advertisers of their money. Modern defences have matured to overcome some forms of click fraud but measurement studies have reported that a third of clicks supplied by ad networks could be clickspam. Our work develops novel inference techniques which can isolate click fraud attacks using their fundamental properties.We propose two defences, mimicry and bait-click, which provide clickspam detection with substantially improved results over current approaches. Mimicry leverages the observation that organic clickfraud involves the reuse of legitimate click traffic, and thus isolates clickspam by detecting patterns of click reuse within ad network clickstreams. The bait-click defence leverages the vantage point of an ad network to inject a pattern of bait clicks into a user's device. Any organic clickspam generated involving the bait clicks will be subsequently recognisable by the ad network. Our experiments show that the mimicry defence detects around 81% of fake clicks in stealthy (low rate) attacks, with a false-positive rate of 110 per hundred thousand clicks. Similarly, the bait-click defence enables further improvements in detection, with rates of 95% and a reduction in false-positive rates of between 0 and 30 clicks per million - a substantial improvement over current approaches

Privacy Leakage in Mobile Computing: Tools, Methods, and Characteristics

The number of smartphones, tablets, sensors, and connected wearable devices are rapidly increasing. Today, in many parts of the globe, the penetration of mobile computers has overtaken the number of traditional personal computers. This trend and the always-on nature of these devices have resulted in increasing concerns over the intrusive nature of these devices and the privacy risks that they impose on users or those associated with them. In this paper, we survey the current state of the art on mobile computing research, focusing on privacy risks and data leakage effects. We then discuss a number of methods, recommendations, and ongoing research in limiting the privacy leakages and associated risks by mobile computing

Security, Privacy, and Transparency Guarantees for Machine Learning Systems

Machine learning (ML) is transforming a wide range of applications, promising to bring immense economic and social benefits. However, it also raises substantial security, privacy, and transparency challenges. ML workloads indeed push companies toward aggressive data collection and loose data access policies, placing troves of sensitive user information at risk if the company is hacked. ML also introduces new attack vectors, such as adversarial example attacks, which can completely nullify models’ accuracy under attack. Finally, ML models make complex data-driven decisions, which are opaque to the end-users, and difficult to inspect for programmers. In this dissertation we describe three systems we developed. Each system addresses a dimension of the previous challenges, by combining new practical systems techniques with rigorous theory to achieve a guaranteed level of protection, and make systems easier to understand. First we present Sage, a differentially private ML platform that enforces a meaningful protection semantic for the troves of personal information amassed by today’s companies. Second we describe PixelDP, a defense against adversarial examples that leverages differential privacy theory to provide a guaranteed level of accuracy under attack. Third we introduce Sunlight, a tool to enhance the transparency of opaque targeting services, using rigorous causal inference theory to explain targeting decisions to end-users

CORPORATE SOCIAL RESPONSIBILITY IN ROMANIA

The purpose of this paper is to identify the main opportunities and limitations of corporate social responsibility (CSR). The survey was defined with the aim to involve the highest possible number of relevant CSR topics and give the issue a more wholesome perspective. It provides a basis for further comprehension and deeper analyses of specific CSR areas. The conditions determining the success of CSR in Romania have been defined in the paper on the basis of the previously cumulative knowledge as well as the results of various researches. This paper provides knowledge which may be useful in the programs promoting CSR.Corporate social responsibility, Supportive policies, Romania

Comparative data protection and security : a critical evaluation of legal standards

This study1 addresses the key information technology issues of the age and its unintended consequences. The issues include social control by businesses, governments, and information age Star Chambers. The study focuses on a comparative analysis of data protection, data security, and information privacy (DPSIP) laws, regulations, and practices in five countries. The countries include Australia, Canada, South Africa, the United Kingdom, and the United States. The study addresses relevant international legal standards and justifications. This multidisciplinary analysis includes a systems thinking approach from a legal, business, governmental, policy, political theory, psychosocial, and psychological perspective. The study implements a comparative law and sociolegal research strategy. Historic, linguistic, and statistical strategies are applied. The study concludes with a next step proposal, based on the research, for the international community, the five countries in the study, and specifically, South Africa as it has yet to enact a sound DPSIP approach.LL. D