RELIANCE ATTITUDES OF FARMERS IN CHOOSING HYBRID AND NON-HYBRID SEEDS IN CORN FARMING (CASE STUDY IN THE DISTRICT OF PURI DISTRICT. MOJOKERTO, EAST JAVA)

The purpose of this study are: 1). Analyzed the attitude of the farmers trust in choosing Hybrid and Non-Hybrid seeds on corn farming. 2). Knowing the superior attributes of corn seed hybrid and non-hybrid is an option for farmers. 3). Analyzed the economic feasibility of farming of corn hybrid and non hybrid. The research method used analysis of Fishbein Multiattribute attitude models to detect first and secondary objectiveness, while the third objective economic analysis of farming used by an analysis of cost and revenue balance (Return and Cost Ratio). The finding are show 1). Farmers who consider the most important attributes in selecting seed corn hybrid (P-21), (Bisi-2) is the Production, Growing Power, Brand, Efficiency uses Fertilizer, Seed Availability and Seed Price. In the other side Resistant toward drought attributes deemed most farmers less important than other attributes. The most important attributes of corn seed non-hybrid (Local) is Seed Price, Growing Power, Production, Brand, Resistant toward drought and Efficiency uses Fertilizer. While Seed Availability attributes deemed most farmers less important than other attributes. 2). Superior attributes selected by farmers on farms using corn seed hybrid (P-21), (Bisi-2) are production, While that use corn seed non hybrid (local) are seed price.. 3). Corn farming that use seed hybrid (P-21) and (Bisi-2), more efficient from seed non hybrid (local), and economical beneficial with feasible to carried on

Consumer Willingness-to-Pay for Fresh Pork Attributes

A survey was used to gauge consumer preferences toward four fresh pork attributes: juiciness, tenderness, marbling, and leanness. The survey elicited consumer willingness-to-pay a premium for an improvement in these attributes. Approximately one-half of the respondents were willing to pay some premium for the attributes of juiciness, leanness, and tenderness. The average premium size ranged from $0.20/lb. for marbling to$0.37/lb. for tenderness. Neither the choice of a certifying agency nor the use of a cheap talk script influenced premium levels.pork attributes, pork markets, willingness to pay, Agribusiness, Marketing,

Science, scientists, and local weather: Understanding mass perceptions of global warming

Objective: To explore the effects of long-term climate trends and short-term weather fluctuations, evaluations of scientists and science, political predispositions, religious affiliation, the information environment, and demographic attributes on individuals’ views about whether global warming exists and, if so, whether it is a result of natural cycles or human activity. Methods: We use data from the 2009 Pew General Public Science Survey, along with data on long- and short-term patterns of temperature and precipitation in individuals’ home communities. Results: We find that long-term trends in summer temperatures influence perceptions of global warming. Individuals who reside in communities with long-term warming of summer temperatures that are coupled with long-term cooling of spring temperatures are significantly more likely to perceive that global warming exists and is due to human activity. We also find that Americans\u27 attitudes toward scientists and science, political dispositions, evangelical religious affiliation, education, and some demographic attributes all have discernible effects on their perceptions of anthropogenic (man-made) global warming. Conclusion: Individuals’ attitudes toward global warming are influenced by long-term temperature trends in their home communities, as well as a variety of attitudinal and demographic attributes

HAWAII PUBLIC OPINION ON AGRICULTURAL PRODUCTS DERIVED FROM GENETICALLY MODIFIED ORGANISM (GMO) TECHNOLOGY

This article studied Hawaii public opinion on agricultural products and processes using GMO technology. We used telephone to interview the people in each island of Hawaii. We found out that the favorability rating toward the attributes of GMO technological application differ based on the nature of GMO benefits. And sociodemographic variables played a significant difference in the preference of using GMO technology on producing agricultural products and process. Most significant associations were gender and island of residence. Age, education and ethnic background significantly also influenced the attitude of respondents toward some of GMO attributes. The fewest significant associations were heard of GMO and income.Consumer/Household Economics, Research and Development/Tech Change/Emerging Technologies,

Analisis Minat Konsumen terhadap Jasa Salon Abe di Kota Manna

Ogianto, Abdul Rahman; An Analysis of consumer interest toward ABE Salon Services in Manna.This researchaimed to investigate the consumer interest toward services that is givenby ABE Salon in Mannaand also they interest toward its attributes. This research then used Accidental sampling as the data collecting method by spreading a questionnaire to 100 respondents. The results showed that overall the consumer's interests toward ABE salon is very positive. It can be seen from the total index score acquired for 3,809528 (Sj ≥ 3). As for the main strength of ABE salonare rank as follows; First from the services attribute, second on the product attributes, third on the facilities attribute, fifth on the prices attributes and the last on the location attributes

Salience and consumer choice

We present a theory of context-dependent choice in which a consumer's attention is drawn to salient attributes of goods, such as quality or price. An attribute is salient for a good when it stands out among the good's attributes, relative to that attribute's average level in the choice set (or generally, the evoked set). Consumers attach disproportionately high weight to salient attributes and their choices are tilted toward goods with higher quality/price ratios. The model accounts for a variety of disparate evidence, including decoy effects, context-dependent willingness to pay, and large shifts in demand in response to price shocks.

Consumer preferences for table cassava characteristics in Pernambuco, Brazil

Cassava is a major source of carbohydrate for populations in the tropics; however, there is little information about the preferences of consumers toward the quality characteristics of this crop. This paper analyzes the demand for different cassava attributes, and applies the hedonic price method to estimate the values that consumers give to implicit attributes of cassava. The results show that ease of peeling, time of cooking and texture of cassava are the most important characteristics consumers consider when purchasing and consuming cassava. Cassava varieties, root size, ease of peeling and location of the market are relevant attributes in price determination.Cassava, Consumer preferences, Hedonic price, Northeast of Brazil, Consumer/Household Economics,

Museum promotion and cultural salience: the agenda of the Athenian Acropolis museum

This case study examines a process of agenda building in the context of cultural organizations. We chose the Acropolis Museum, as a new, emerging cultural organization in the European periphery which engages in public actions, in the form of symbolic initiatives, in order to set a specific cultural agenda for Greek and international media. We scrutinize seven symbolic initiatives publicized by the museum, as attributes that influence media content. We conclude that development of cultural/educational services, advertising and marketing, visitor/customer relations, partnerships, symbolic actions, special events, and supporting services constitute significant cultural attributes, which strategically become a part of the media agenda, thereby contributing toward the building of a museum agenda

Ethnic customer attitudes and beliefs toward consuming New Zealand dairy products : an exploratory study of New Zealand Chinese community in the Manawatu : a thesis present in partial fulfilment of the requirements for the degree of Master of Management in Agribusiness, Massey University

The objectives of this research are to identify the genuine attitudes and beliefs of New Zealand ethnic Chinese people toward consuming New Zealand dairy products. The purpose of this research is to provide some indicators to assist the achievement of further competitiveness in the whole process of developing marketing strategies in the Chinese market. The research examines the determinants of the overall attitudes toward the behaviour of consuming dairy products. The analysis shows the impact of cultural values and selected demographics on Chinese consumers' attitudes and beliefs. This research was conducted in Palmerston North, New Zealand. In this research, the Fishbein and Ajzen expectancy-value model was applied to examine the attitudes and beliefs of New Zealand-settled Chinese people toward consuming dairy products. Validity of this theory was tested before it was employed to the Chinese consumers. Results from this study suggest validity when it is employed to the Chinese consumers. This study reports on an exploratory survey of 75 Chinese respondents throughout Palmerston North during September 2001. In this research, the Fishbein and Ajzen expectancy-value model (F/A model) was used to examine attitudes of Chinese people toward consuming four different New Zealand dairy products: fluid milk, yoghurt, ice cream and cheese. The findings show that the respondents have positive attitudes toward consuming different New Zealand dairy products. Attributes relevant to these products such as quality, nutrition, product sensory (mouth-feel) and wide product availability, are the attributes that most contribute to their overall attitudes. Analysis of Variance shows a positive relationship between the F/A model attitudes and respondents' age for fluid milk. That is, old Chinese people have more positive attitudes toward consuming fluid milk. Furthermore, it also proved that the New Zealand-settled Chinese people have similar dairy preferences to Chinese who live in Mainland China, their preferences are not changed due to different lengths of residency. That is, fluid milk is the most consumed dairy product and cheese is the least favourite dairy food for most Chinese