Discovery and Communication of Important Marketing Findings: Evidence and Proposals

My review of empirical research on scientific publication led to the following conclusions. Three criteria are useful for identifying whether findings are important: replication, validity, and usefulness. A fourth criterion, surprise, applies in some situations. Based on these criteria, important findings resulting from academic research in marketing seem to be rare. To a large extent, this rarity is due to a reward system that is built around subjective peer review. Rather than using peer review as a secret screening process, using an open process likely will improve papers and inform readers. Researchers, journals, business schools, funding agencies, and professional organizations can all contribute to improving the process. For example, researchers should do directed research on papers that contribute to principles. Journals should invite papers that contribute to principles. Business school administrators should reward researchers who make important findings. Funding agencies should base decisions on researchers' prior success in making important findings, and professional organizations should maintain web sites that describe what is known about principles and what research is needed on principles

Capacity and tendency: A neuroscientific framework for the study of emotion regulation.

It is widely accepted that the ability to effectively regulate one's emotions is a cornerstone of physical and mental health. As such, it should come as no surprise that the number of neuroimaging studies focused on emotion regulation and associated processes has increased exponentially in the past decade. To date, neuroimaging research on this topic has examined two distinct but complementary features of emotion regulation - the capacity to effectively utilize a strategy to regulate emotion and to a lesser extent, the tendency to choose to regulate. However, theoretical accounts of emotion regulation have only recently begun to distinguish capacity from tendency. In the present review, we provide a novel framework for conceptualizing these two intertwined, yet distinct, facets of emotion regulation. First we characterize brain regions that support emotion generation and are thus targeted by emotion regulation. Next, we synthesize findings from the dozens of neuroimaging studies that have examined emotion regulation capacity, focusing in particular on the most commonly studied emotion regulation strategy - reappraisal. Finally, we discuss emerging neuroimaging research examining state and trait regulatory tendencies. We conclude by integrating findings from neuroimaging research on emotion regulation capacity and tendency and suggest ways that this integrated model can inform basic and translational neuroscientific research on emotion regulation

Discovery and Communication of Important Marketing Findings: Evidence and Proposals

My review of empirical research on scientific publication led to the following conclusions. Three criteria are useful for identifying whether findings are important: replication, validity, and usefulness. A fourth criterion, surprise, applies in some situations. Based on these criteria, important findings resulting from academic research in marketing seem to be rare. To a large extent, this rarity is due to a reward system that is built around subjective peer review. Rather than using peer review as a secret screening process, using an open process likely will improve papers and inform readers. Researchers, journals, business schools, funding agencies, and professional organizations can all contribute to improving the process. For example, researchers should do directed research on papers that contribute to principles. Journals should invite papers that contribute to principles. Business school administrators should reward researchers who make important findings. Funding agencies should base decisions on researchers' prior success in making important findings, and professional organizations should maintain web sites that describe what is known about principles and what research is needed on principles.marketing, marketing findings

Book review: reduction of surprise: some thoughts on Dowding's conception of explanation

Keith Dowding’s book is a tour de force through some important debates in the philosophy of the social sciences. In this short comment I focus on the role of explanation and how (if at all) causation is or should be related to explanation in political science. By appealing to the difference between predictive and explanatory power, I critically engage with Dowding’s proposal that explanation is the reduction of surprise. This leads me to a brief detour to the philosophy of models before I return to the issue of causation, especially the difference between causation as dependence and causation as production and how this distinction can inform methodological debates in political science

Considerations for believable emotional facial expression animation

Facial expressions can be used to communicate emotional states through the use of universal signifiers within key regions of the face. Psychology research has identified what these signifiers are and how different combinations and variations can be interpreted. Research into expressions has informed animation practice, but as yet very little is known about the movement within and between emotional expressions. A better understanding of sequence, timing, and duration could better inform the production of believable animation. This paper introduces the idea of expression choreography, and how tests of observer perception might enhance our understanding of moving emotional expressions

Cinematic Narratives of Product Interaction Experiences: Methods for Cross-Media Fertilisation of the Design Process

This paper outlines the initial phases of a practice-based PhD research project; it outlines methods that will be used to analyse the role of objects within cinematic narratives and how these narrative roles could be translated into methods for designing products to enrich the experience of using the products. The starting point for this project is the hypothesis that any interaction between a user and an object will be remembered and interpreted in a user's mind as a form of narrative. This project therefore tries to harness narrative structures and devices from other media to inform the design of products that can specifically cater to these narrative qualities inherent in the way we experience products. This paper outlines methods for opening up the dialogue about these cross-media narrative comparisons, to assist in generating design work which focuses on the narrative qualities of product experience

Accidental Information Literacy Instruction: The Work a Link Landing Page Can Do

This article reports on a surprise finding from a larger, long-term study that explores ways to provide effective information literacy instruction (ILI) in asynchronous, online-only courses. The finding occurred during a term in which students participating in the study received no formal ILI. However, these students did not turn to the web at large when doing independent research as some literature might predict. Instead, analysis of their final research project bibliographies suggests students modeled the search scopes of select prior assignments from that same course. This finding has potential to inform parameters for adapting pedagogy for asynchronous, online-only instruction as well as ways librarians and teaching faculty collaborate to incorporate ILI into curricula, particularly in online contexts

Supernurse:Nurses' workarounds informing the design of interactive technologies for home wound care

The increasing aging population needing homecare is leading to additional clinical work for homecare nurses. Wound care and documentation are substantial components of this work required to monitor patients and make appropriate clinical decisions. However, due to barriers in the systems that nurses are expected to use, and context of their activities, they create and use workarounds to get their job done. In this study, the most common themes of workarounds were identified and used to inform design iterations of a wound documentation application: SuperNurse. The exploratory and experimental design iterations involved homecare nurses, who expressed: curiosity, leading to further reflection; frustration, leading to identifying problems; and surprise, leading to identifying useful and easy to use designs. We found that nurse-centred design, informed by workarounds, led to using mobile, wearable, and speech recognition technology and improving ease of use and usefulness in SuperNurse

Marketing an Established Institutional Repository: Marquette Libraries’ Research Stewardship Survey

Purpose The purpose of this paper is to discuss the results of Marquette University Libraries’ survey measuring faculty knowledge and attitudes about the institution’s repository, for the purposes of creating a marketing plan for the institutional repository (IR). Design/methodology/approach The paper adopts a quantitative approach through the use of a survey. Findings Like many other endeavors to measure faculty engagement with the IR, the investigators discovered that faculty knowledge of the IR is not universal. Moreover, the perceived values and motivators for faculty use of the IR were also not surprising, with faculty viewing online dissemination of their work to be the most valuable feature offered by the IR, and furthering their own careers was the prime motivator. The importance of continual and varied methods of marketing is reaffirmed. Originality/value Whereas many articles on faculty recruitment for IRs agree on the importance of marketing, very few suggest specific strategies. The investigators make suggestions for continual and varied marketing methods based on their findings