Strategy and Public Relations: a Bibliometric Comparative Study

ES] Este artículo presenta un estudio bibliométrico de las revistas de relaciones públicas catalogadas en las bases de datos Social Sciences Citation Index–Communication–Journal List y de las de estrategia del Social Sciences Citation Index–Management–Journal List, ambas propiedades de Thomson Reuters hasta octubre de 2016. Mediante análisis de contenidos se identifican los artículos que tratan la estrategia en las revistas especializadas en relaciones públicas y al revés: las especializadas en estrategia que contemplan las relaciones públicas en sus contenidos. Las variables de análisis fueron los periodos temporales en que se habían publicado mayor número de artículos; cuestiones de género sobre los autores de los artículos analizados; número prevalente de autores por artículo; y los títulos de los artículos. Los resultados revelan que la estrategia aparece ampliamente tratada en las revistas de relaciones públicas, mientras que las relaciones públicas tienen presencia casi nula en las revistas de gestiónespecializadas en estrategia. [EN] This article presents a bibliometric study of journals specialized in public relations (PR) that were listed in the Social Sciences Citation Index-Communication-Journal List database and journals specialized in strategy management that were listed in the Social Sciences Citation Index-Management-Journal List. Both lists owned by Thomson Reuters until October 2016. Articles referring to the concept of “strategy” in PR journals were identified through content analysis, as well as those articles that included the concept “public relations” in journals specialized in strategy management. Variables of analysis were: periods of time for publishing; gender of authors; prevalent number of authors per article; and titles of the articles. Results showed that strategy appeared widely treated in the journals specialized in PR, while PR had almost no presence in magazines specialized in strategy management.Ciencias de la Comunicació

The importance of the poetry book in the digital age

An examination through the creation and curation of a printed poetry collection, together with other practice-based and wider research, of how far digital technology has influenced contemporary poetry and the status of the poetry book. Personal practice is considered and analysed and, from this, and research leading out from this, a more general survey provided of the impact of digital technology on the poet’s persona, the creation of the poems themselves and on their dissemination. These wider issues, and the practice-based research that underlies them, inform the specific consideration of the extent to which digital technology has affected the nature and importance of the single collection poetry book in the early part of the twenty-first century. The conclusion is drawn that, for the poet, and for contemporary poetry more generally, the importance of the printed poetry book is greater than ever and that digital technology has further increased its impact, vitality and relevance

Protocolo como disciplina científica: un análisis bibliométrico Protocol as a scientific discipline: a bibliometric analysis

Este artículo presenta un estudio bibliométrico de las tesis y los artículos de protocolo y ceremonial catalogados en las bases de datos Web of Science del Social Sciences Citation Index–Communication–Journal List (en adelante, WoS) y Scopus a nivel internacional, así como Teseo (para tesis), Dialnet y Google Scholar a nivel de España e Iberoamérica (en lengua española) con el objetivo fundamental de dilucidar si el protocolo es una disciplina científica como cabría esperar y en qué etapa de desarrollo científico se encuentra actualmente.Mediante un análisis de contenido se identifican las siguientes variables de análisis respecto de los títulos de las tesis y los artículos que se trasladan a una base de datos: Años en que se han publicado mayor número de tesis y artículos.Revistas en que se publican los artículos para determinar si hay revistas específicas de protocolo y en caso contrario, a qué rama de la ciencia pertenecen las revistas que publican artículos de protocolo.Número promedio de autores por artículo.Títulos de las tesis y los artículos con la finalidad de identificar las temáticas tratadas.Universidades donde se han leído más tesis doctorales sobre protocolo.Los resultados revelan que el Protocolo es una disciplina científica en sus primeras etapas de construcción ya que actualmente no existen revistas específicas de protocolo en las bases de datos analizadas y por el contrario, aparecen numerosas publicaciones en las revistas de la rama de Comunicación, y en menor número en las revistas de otras disciplinas afines tales como Historia, Derecho o Política.___________________________This paper presents a bibliometric study of doctoral theses and articles of protocol and ceremonial extracted from several databases like the Web of Science of the Social Sciences Citation Index – Communication – Journal List (hereinafter, WoS) and Scopus at international level, as well as Teseo (for doctoral thesis), Dialnet and Google Scholar in Spanish language (from Spain and Latin America). The main research objective is answer two questions: Is the protocol a scientific discipline -as one would expect-? And if the answer is yes,  what stage of its scientific development is it in?A content analysis has been used to identify the following analysis variables regarding the titles of the doctoral thesis and of the articles that are transferred to a database:Years in which the greatest number of doctoral theses and articles have been published.Journals in which articles are published to determine if there are specific protocol journals and otherwise, to which field of science belong the journals that publish protocol articles.Average number of authors per article.Titles of doctoral thesis and articles in order to identify the topics covered.Universities where more thesis was defended.The results of the analysis carried out reveal that the Protocol is a scientific discipline but in its early stages of development since there are currently no specific protocol journals in the analyzed databases. However, most of the papers appear in Communication journals, and a small number of papers appear in journals of other related disciplines such as History, Law or Politics