2,682 research outputs found

    What attracts vehicle consumers’ buying:A Saaty scale-based VIKOR (SSC-VIKOR) approach from after-sales textual perspective?

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    Purpose: The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint. Design/methodology/approach: A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel Naïve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint. Findings: The big data analytics argue that “cost-effectiveness” characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior. Research limitations/implications: The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation. Originality/value: Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective

    Recent Developments in Recommender Systems: A Survey

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    In this technical survey, we comprehensively summarize the latest advancements in the field of recommender systems. The objective of this study is to provide an overview of the current state-of-the-art in the field and highlight the latest trends in the development of recommender systems. The study starts with a comprehensive summary of the main taxonomy of recommender systems, including personalized and group recommender systems, and then delves into the category of knowledge-based recommender systems. In addition, the survey analyzes the robustness, data bias, and fairness issues in recommender systems, summarizing the evaluation metrics used to assess the performance of these systems. Finally, the study provides insights into the latest trends in the development of recommender systems and highlights the new directions for future research in the field

    Unveiling the frontiers of deep learning: innovations shaping diverse domains

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    Deep learning (DL) enables the development of computer models that are capable of learning, visualizing, optimizing, refining, and predicting data. In recent years, DL has been applied in a range of fields, including audio-visual data processing, agriculture, transportation prediction, natural language, biomedicine, disaster management, bioinformatics, drug design, genomics, face recognition, and ecology. To explore the current state of deep learning, it is necessary to investigate the latest developments and applications of deep learning in these disciplines. However, the literature is lacking in exploring the applications of deep learning in all potential sectors. This paper thus extensively investigates the potential applications of deep learning across all major fields of study as well as the associated benefits and challenges. As evidenced in the literature, DL exhibits accuracy in prediction and analysis, makes it a powerful computational tool, and has the ability to articulate itself and optimize, making it effective in processing data with no prior training. Given its independence from training data, deep learning necessitates massive amounts of data for effective analysis and processing, much like data volume. To handle the challenge of compiling huge amounts of medical, scientific, healthcare, and environmental data for use in deep learning, gated architectures like LSTMs and GRUs can be utilized. For multimodal learning, shared neurons in the neural network for all activities and specialized neurons for particular tasks are necessary.Comment: 64 pages, 3 figures, 3 table

    Data analytics 2016: proceedings of the fifth international conference on data analytics

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    Backdoor Attacks and Countermeasures in Natural Language Processing Models: A Comprehensive Security Review

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    Deep Neural Networks (DNNs) have led to unprecedented progress in various natural language processing (NLP) tasks. Owing to limited data and computation resources, using third-party data and models has become a new paradigm for adapting various tasks. However, research shows that it has some potential security vulnerabilities because attackers can manipulate the training process and data source. Such a way can set specific triggers, making the model exhibit expected behaviors that have little inferior influence on the model's performance for primitive tasks, called backdoor attacks. Hence, it could have dire consequences, especially considering that the backdoor attack surfaces are broad. To get a precise grasp and understanding of this problem, a systematic and comprehensive review is required to confront various security challenges from different phases and attack purposes. Additionally, there is a dearth of analysis and comparison of the various emerging backdoor countermeasures in this situation. In this paper, we conduct a timely review of backdoor attacks and countermeasures to sound the red alarm for the NLP security community. According to the affected stage of the machine learning pipeline, the attack surfaces are recognized to be wide and then formalized into three categorizations: attacking pre-trained model with fine-tuning (APMF) or prompt-tuning (APMP), and attacking final model with training (AFMT), where AFMT can be subdivided into different attack aims. Thus, attacks under each categorization are combed. The countermeasures are categorized into two general classes: sample inspection and model inspection. Overall, the research on the defense side is far behind the attack side, and there is no single defense that can prevent all types of backdoor attacks. An attacker can intelligently bypass existing defenses with a more invisible attack. ......Comment: 24 pages, 4 figure
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